Website Review for Consultants and Freelancers

Website Review

The Website Review gives you actionable advice on how you can improve your website to get more leads, more sales, and more conversions.

It focuses on the most important changes you need to make to reach your goals.

What people say about this service:

Having a professional "second opinion" that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

— Jonathan Stark, Business Coach for Consultants


It’s best to think of new visitors to your website as drunk sociopaths in a hurry.

You only have a few seconds in which to convince these new visitor to stay on your site, and if you make any part of your site the slightest bit confusing, your new visitor needs only to twitch their thumb to the back button to head back to Google and move on to your competition.

With the vast array of competing consultants out there, why would your prospect put up with a less than stellar website?

That’s why you need to design your website with the assumption that every visitor is a crazy, lazy drunk. That’s the key to a persuasive website.

Let’s break down our user’s pathologies and what they mean for us:

  • The visitor is a sociopath. They care only about themselves, so you need to write to them. The majority of consultant and agency websites talk endlessly in the first person. “We’re the number 1 blah blah blah” Who cares? Talk to your user, hold up the mirror, describe them to themselves. I’m my favorite topic. That’s true of everyone. So always try to talk to your visitor about themselves.
  • The visitor is lazy. If you put any undue restraints or requirements on the user, they will just give up, and leave your site. Have to click eight times to learn about your services? I’m leaving. No clear next step to learn more? I quit. Remove every friction point because we’re just that lazy.
  • The visitor is drunk. Let’s assume both my reading and decision-making abilities are impaired. Strip away all the unnecessary garbage on your site, make everything big and obvious, and reduce any unnecessary decisions by making those decisions for me in advance through defaults or removing them entirely. Though despite being drunk, they are deeply distrustful of you.

What if your website was your most effective sales person?

Is your prospect actually a crazy, lazy drunk? No, of course not — okay maybe some of them — but if you adopt these extremes as a mindset, and design for them, then your website will work at its absolute best to convert visitors into prospects and leads.

For an outstanding experience, you need to meet the needs of your visitors. People, when visiting your website, are goal-driven. They have a pain or need they need solved, and very little patience for your nonsense.

If your website meets the needs of your visitors by being easy-to-use and properly positioned, it will become the most effective sales person you have.

Learn how to make your website your most effective salesperson

Here's the problem with web design: it's focused too much on design, and not enough on results.

You may be at a loss when it comes to knowing if your website is set up properly.

Sure, you may have a great site— a beautiful site with wonderful content— but does it make you any money for your business? And if not, then why not, and how do you fix it? Even if you wanted to improve your website, most of us are left scratching our heads wondering where to even begin.

That's where I come in.

I've built and optimized hundreds of winning websites for myself and my clients. I've learned, through experience, what it takes to build a website that doesn't just look good, one that actually gets results.

How it works:

After you've made your purchase, you'll receive a welcome packet with these next steps:

  • Fill out the pre-call website review questionnaire
  • Answer a few follow-up questions about your website
  • A video and report will be delivered to you to review at your leisure

Who is this for?

Website Review Video Reviews are best for:

  • Consultants, Freelancers, and Agency Owners who are looking for actionable information on how to convert more website visitors into prospects and leads
  • Educational (Informational) Product Creators who are looking for insights and specific advice on how to convert more visitors into subscribers and more subscribers into customers

If you think your website is important to your business success, and want actionable, specific feedback on your website, then purchase your Website Review now!

You'll learn how to make your website your most effective salesperson. You'll receive helpful, actionable advice focused on improving your website and your business.

Order Your Website Review Today

When you order a Website Review, this is what you’ll get:

  • Website Review Video Recording — You'll get a recorded 'over the shoulder' video from me (Kai Davis) that shows my experience going through your website as a first-time visitor. You'll see, with fresh eyes, friction or issues that prevent me from accomplishing my goal on your website (~30-60 minutes long)
  • Your Questions, Answered — You'll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, or selling more of your services
  • Executive Action Plan — After the review is complete, you'll receive an executive action plan for your site: a detailed, executive summary level ~5-10+ point breakdown of the most important changes that I recommend. This summary is a perfect companion piece to the video, allowing you to have a punch list of the most important changes to make (making it so you don't need to go back and watch the video several times yourself to digest the most important bits).

Here’s what your Website Review Video Recording will include:

  • A detailed and realistic impression of your current website
  • My thoughts and feedback in real-time as they happen
  • The “glaringly obvious” issues that you probably don’t see
  • A video recording of all the above (~30-60 minutes long)
  • An 'Executive Action Plan' summarizing the 5-10+ most important changes to make

Order Your Website Review For $400

Why wait? Buy now with a 100% Money Back Guarantee

You're backed by our money back guarantee. If I don't help you identify ways to improve your website and make it a better salesperson for your business, I'll refund you 100% of your money.

"How long does it take until I receive my Video Review and Executive Report?"

You'll receive the deliverables from this service within ~5-7 business days. In case of any delays, I'll reach out and keep you informed.

What Clients Say About "Website Reviews"

"Having a professional 'second opinion' that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!"

Jonathan StarkWhen I signed up for the Website Review, I was afraid that you would criticize some of the things I liked most about the site.

Having a professional "second opinion" that reinforced my suspicions was super helpful

What I discovered was that it turned out that every suggestion or constructive criticism that you gave was about something that I knew I had skimped on or was something that I was unsure of (or forgot to go back and fix!). Having a professional "second opinion" that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

My overall confidence level in the site was dramatically increased!

In the critique, I liked that you focused on being constructive and non-judgemental.

For me, the major benefits were:

  1. I knew exactly what areas were strong and no longer needed my attention
  2. I knew which areas were weak and exactly how to improve them
  3. My overall confidence level in the site was dramatically increased.

I would absolutely recommend this service to other consultants!

— Jonathan Stark, Mobile Strategy Consultant for Credit Unions, JonathanStark.com

"I thought I was already in pretty good shape, it turned out that [Kai]'s input was *so* badly needed"

Michael SteeleKai helped me rework a sales page for a productized service that I was launching, and while I thought I was already in pretty good shape, it turned out that his input was *so* badly needed. His feedback on creating more outcome- and client-focused messaging not only improved the page by a large margin, it also forced me to refine the way I talked about the service in general. I'm now laser focused on the pain points of my target audience and know how to better communicate my solution to them.

"It wasn't just valuable, it was also a joy to watch"

The review itself was a thrill. Kai recorded an hour long screencast where he went line by line down my sales page, making helpful suggestions, and reworking the copy on the fly. It wasn't just valuable. It was also a joy to watch.

Thanks to this website review:

  • I have fresh perspective to help focus my messaging
  • I expect much better conversions on the page itself
  • I had a big momentum swing into getting the service launched (confidently) that same week

I wouldn't even think twice about recommending this service to other freelancers and consultants.

— Michael Steele, Ecommerce Expert

The advice from the review has helped me not only improve my website, but also my approach to business!

Robert GamesMy hesitation was wondering: "How do I know that I am going to get any value out of this review - I'm a web developer. I put pages of content together all the time. What makes this guy think he's better than me?"

What I discovered was that the review helped me to focus on solving the customers pain, rather than selling my skills. The advice from the review has helped me not only improve my website, but also my approach to business. For a long time I've been stuck selling my output (code), but now I'm focussing on how I can solve my customers pains. This has been a great investment as I can take what I've learnt and keep on applying them forever... Including to my clients, its a win win!

The advice Kai gave was pure gold - Each point he made was well explained, easy to action, he even gave suggestions on how to reword chunks of text (better than I could have ever written).

The three major benefits of this service, for any customer, are:

1) Changing how you think about selling your services on the internet
2) A great explanation of why each of the points is important for your customers
3) Easily actionable tips to implement, letting you start benefitting right away

For anyone looking to grow their business and focus on creating as much value to their client, this is the service for you!

— Robert Games, Founder, Pad Media

Frequently Asked Questions

Can I buy now and book later?

Yes, when you purchase you'll receive information on the next steps. You can always purchase a Website Review now and wait to act on it until a convenient time.

"What makes you qualified to tell me about my business and website?"

I've worked as a marketing consultant for the better part of 15+ years now. I've built, optimized, and grown hundreds of websites for myself and my clients.

When you order a Website Review, you're getting my full attention turned towards your website, with actionable, targeted, specific suggestions for what to change.

"What questions can this help me answer?"

Website Reviews have been purchased by dozens of clients. In each case, they ordered to get answers to questions about their website:

  • How is my positioning?
  • Does my homepage make sense?
  • What could I do better/differently?
  • What changes could I make to get more leads?
  • What improvements could I make to this service offering?

If you have a question about your website (or marketing your website), share it during onboarding. Your question will be answered in the Video Review or Executive Action Plan.

"How long does it take until I receive my Video Review and Executive Report?"

You'll receive the deliverables from this service within ~5-7 business days. In case of any delays, I'll reach out and keep you informed.

"Is a Website Review effective? Does it work 100% of the time?"

You get out what you put in.

A Website Review is an excellent way to identify the top changes to make to your site to improve your conversion rate, sales, or lead generation.

Will it work for your business? Depends on how much time, effort, and elbow grease you're willing to invest in putting in the work to make the changes.

"Who is this not right for?"

This is not right for you if:

  • You're looking for a 'done for you' option for optimizing your website
  • You aren't comfortable investing $X00 in getting actionable, strategic advice on your website
  • You aren't willing to put the time, effort, attention, and energy into implementing the advice yourself

If you don't have a website, feel free to order a Website Review and save it for when you do have a website.

"Is this a magic bullet? Will my business be transformed?"

There are no magic bullets.

Website Reviews are a wonderful way for you to to get specific, actionable advice on what to fix (and what can stay the same) on your website.

You'll still need to do the work.

"How long will the video recording be?"

This isn't a live teardown, it's a recording you'll receive.

The recording is typically ~30-60 minutes long.

Order your Website Review today

When you order a Website Review, this is what you’ll get:

  • Website Review Video Recording — You'll get a recorded 'over the shoulder' video from me (Kai Davis) that shows my experience going through your website as a first-time visitor. You'll see, with fresh eyes, friction or issues that prevent me from accomplishing my goal on your website (~30-60 minutes long)
  • Your Questions, Answered — You'll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, or selling more of your services
  • Executive Action Plan — After the review is complete, you'll receive an executive action plan for your site: a detailed, executive summary level ~5-10+ point breakdown of the most important changes that I recommend. This summary is a perfect companion piece to the video, allowing you to have a punch list of the most important changes to make (making it so you don't need to go back and watch the video several times yourself to digest the most important bits).

Here’s what your Website Review Video Recording will include:

  • A detailed and realistic impression of your current website
  • My thoughts and feedback in real-time as they happen
  • The “glaringly obvious” issues that you probably don’t see
  • A video recording of all the above (~30-60 minutes long)
  • An 'Executive Action Plan' summarizing the 5-10+ most important changes to make

Order Your Website Review For $400

Why wait? Buy now with a 100% Money Back Guarantee

You're backed by our money back guarantee. If I don't help you identify ways to improve your website and make it a better salesperson for your business, I'll refund you 100% of your money.

"How long does it take until I receive my Video Review and Executive Report?"

You'll receive the deliverables from this service within ~5-7 business days. In case of any delays, I'll reach out and keep you informed.

Kai Davis

Have a burning question? Looking for some advice? Think of something that you'd love to see included with this service?

Email me directly at kai@kaidavis.com.

Excelsior!

Sincerely,

 

— Kai Davis