Podcast Outreach for Freelancers and Consultants

Bringing you leads and building your authority online by placing you on podcasts as a guest expert

Before you decide to invest in Podcast Outreach Marketing, it’s important to understand why you should invest in Podcast Outreach and the value that it can bring to your business.

When we work together, I’m focused on bringing you:

  • More traffic to your website
  • More leads for your business
  • More authority in your industry
  • and an Improved image

It’s a lot easier and more beneficial to focus on getting in front of your ideal customers (by appearing on the podcasts that they listen to) and building and growing an audience (and mailing list!) through Podcast Outreach, than to hire a sales person or gamble on PPC campaigns. 

I’ll focus on building your authority and audience through podcast guest appearances so you can focus on running your business.

Now, most of the clients I work with have already built very successful businesses.

It’s just when they’re looking to grow an audience online, build relationships with influencers in their industry, speak more often and in more channels, or increase traffic to their website, that they work with me.

Advertising is expensive; podcast guesting is cheap

Getting more leads by appearing on podcasts is so much more affordable and such a better investment than spending money on pay-per-click advertising or podcast advertising. 

A podcast ad runs for 60-seconds and can cost hundreds or thousands of dollars.

When you appear on a podcast as a guest, you have a natural, organic 30+ minute spot to build a relationship with the audience, teach or entertain them, and promote your business.

What's the value of a podcast appearance?

If an ad on the podcast sells for $500 and runs for 2-minutes and you're on the podcast for 20-minutes, does that make that single podcast appearance worth $5,000?

What's the value to you of getting on 4-6 podcasts each month that reach your target market? 

Investing in Podcast Outreach lets you grow your brand and authority and helps your business generate more leads and sales 24/7.

And, most importantly, Podcast Outreach is the most affordable option for your business.

  • You could hire a full-time sales person, but great salespeople can cost you $100,000 or more every year. How many sales would they need to make for you to generate a return on your investment? 
  • You could spend your money on Pay-per-Click advertising, but if you stop paying, the traffic stops! And as your competition enters the market, the prices go up, and your margins will shrink. Pay-per-Click advertising is a fine solution if you need more traffic today, but it’s a risky long-term investment for your business.
  • You could do nothing, but every day you wait to start is a day you’re leaving money on the table. If your competitors are already building their brands online and appearing on podcasts, do you want to fall further behind?
  • You could hire an SEO firm that guarantees ‘1st page rankings’. All you’ll get is hundreds of low quality, black-hat links and a short burst of traffic — before you get hit with a penalty and your traffic stops overnight. And if the firm you've hired is white-hat and ethical, Search Engine Optimization takes months to start to show results. 
  • You could do Podcast Outreach yourself, but if your business is growing, your time isn’t cheap. Sure, you could do it. But you have enough projects to focus on. I've spent thousands of dollars on technology and learning and read hundreds of websites, courses, and books, and sifted through some very good advice and a lot of junk. How much would it be worth to save those years of sweat and tears?

Think about your business.

Where is your time most valuable?

When I’m working to help you promote your business, you’re free to focus on the work that will bring in the most income to your business.

Maybe you’ll use that time to develop your product or map out the strategy for your business.

Perhaps by working with me, you’ll have additional time to spend with your family or be able to check-in on your long-term vision for your business.

Instead of slaving away on outreach and promotion yourself, you’ll have the time to work on the areas of your business that you find the most fulfilling, rewarding, and profitable.

But this only works if you can leave the Digital Outreach to someone you can trust.

Which is why my clients love working with me.

When we work together, I’m focused on building your audience online.

I help you build your audience and authority by booking you as a guest expert on podcasts and building relationships with influencers on your behalf.

Want to guest on podcasts?

Position yourself as an authority. Reach your target audience. Build your own audience. 

With the Podcast Outreach service, monthly, you'll be booked on popular podcasts in your niche that your target market listens to.

You'll be able to promote your business, service, or brand to them.

You'll be able turn listeners into website visitors or email subscribers.

Presenting Podcast Outreach, a done-for-you Digital Outreach service

Each month, I’ll help you grow your brand and authority online.

I’ll build relationships on your behalf with podcast hosts.

You'll appear on podcasts each month as a guest expert, promoting your business. 

Most top-tier Outreach talent is booked several months out — and they rarely take on new clients. I’m making myself available now to work with you because I want to help you make your business the best it can possibly be.

And if your investment in my services isn’t able to generate a return for you, I’ll fire myself. I don’t want you to waste your money on marketing that isn’t working.


Confession Time: I’m Not Just an Outreach Consultant

I’m a business consultant.

That means I don’t just focus on helping you get on more podcasts, I'm interested in helping you grow your business. 

I want to understand how podcast outreach fits into your overall business plan. 

Over the years, I’ve built my consulting practice on strategies that help my clients grow their businesses. When you and I work together, you’ll get access to this experience and insight, in addition to my expertise in Digital Outreach and placing guests on podcasts.

Who This Is For

Podcast Outreach isn’t for everyone, but you might want to apply if any of this sounds like you:

  • You're a freelancer, consultant, or independent business owner and you want to appear on podcasts as a guest 
  • You have an established online presence or revenue generating business that you're looking to grow
  • You're looking to invest in strategies to grow your brand, audience, and authority online
  • You're ready to set goals in the medium-term, not the short-term

What do people say about the service?

Nick Disabato and I worked together on Podcast Outreach for his business, Draft. This is what Nick has to say about our work together: 

"I was placed on over 50 podcasts! A huge level-up for my business!"

I was placed on over 50 podcasts, basically exhausting the field of potential podcasts I can reasonably expect to speak on.

Doing so set the groundwork for repeat appearances for future product launches, which is a huge level-up for my business.

I farmed this entire thing out to you and my assistant. It basically happened by no result of my own. I’m a terribly lazy man and doing nothing gives me much satisfaction.

You deliver the hell out of results. You very much know what you’re doing. And you know exactly when to reach out with the right questions.

I unhesitantly recommend this service. Charge more.

—  nickd, Designer, draft.nu

What you get

Podcast Outreach is a high-touch Digital Outreach service, billed quarterly. Each month, I'll implement and manage a Podcast Outreach digital outreach campaign on your behalf.

You'll get:

  • Digital Outreach Plan — Reviewing your business and brand, I'll prepare a Digital Outreach Plan for your business, highlighting the next steps to follow to promote your business. (Think of this like a 'business plan' for your podcast outreach).
  • Monthly Podcast Outreach — Each month, I'll contact relevant podcast hosts that reach customers in your niche, build relationships with them, and find opportunities to expose their audience to you, your business, and your services..
  • Every-other-Week Call — We'll have a call every other week to discuss our work together, how the campaign is progressing, and answer any questions.
  • Monthly Report — Each month I'll send you a report detailing the status of our podcast outreach campaign and any relevant metrics. 

"I've been burned by crap Public Relations consultants before — what makes you different?"

First, I only work with clients who I am certain that I will be able to help achieve a positive return on their investment. 

Second, unlike other PR consultants, I’m focused on long-term, sustainable strategies for you and your brand. Podcast Outreach isn't about 'blasting' out the same email to every podcast host. 

Podcast Outreach is about helping you build sustainable, long-term relationships with podcast hosts in your industry and teaching their audience something new from your expertise. 

Third, I'm the author of Podcast Outreach (http://podcastoutreach.com), the first and best selling course on how to get on podcasts as a guest.

Fourth, I'm the first digital outreach consultant to specialize in podcast outreach. I have five years of professional experience working to place my clients as guests on podcasts. When you work with me, you benefit from half a decade of experience, network, and connections. 

Fifth, this entire service is white glove. The entire process of getting booked on a podcast as a guest will be handled for you. No messy hand-offs, no need for you to follow-up, and no awkward introductions. 

For some of my clients, their experience is as simple as looking at their calendar, seeing the scheduled podcast, and reading the notes to review the topics they'll be covering in their conversation

What will you do, exactly?

Each month, I'll research, qualify, and stimulate conversations with podcast hosts in your industry who are relevant to your audience and your business.

I'll build relationships with them on your behalf and find opportunities to expose their audiences to your business and content through placing you on podcasts as a guest. 

I'll schedule you as a guest on the podcast, confirm the topic with the podcast host, and brief you on the topic ahead of the podcast. 

You'll appear on the podcast as a guest expert. 

How do you know if you can help my business?

In our initial call together, we'll review your business and your goals so I can best understand what you're looking to achieve.

Then, depending on the outcomes you're looking for and your timeline, we'll decide if my services are the right fit for your business.

How do I know if my business a good fit for Podcast Outreach?

I only work with a select handful of the clients who apply. We'll see the best results together if...

  • You're a freelancer, consultant, or independent business owner looking to get on podcasts as a guest
  • You have an established online presence or revenue generating business that you're looking to grow
  • You're looking to invest in strategies to grow your brand, audience, and authority online
  • You're ready to set goals in the medium-term, not the short-term

I have a bigger project, can you help me?

Yes, absolutely. Apply here and we can confidentially discuss your project — and the outcomes you're looking for.

Who Are You?

My name is Kai Davis. I'm an Marketing and Outreach Consultant in Oregon. I help freelancers and consultants get more leads by appearing on podcasts as a guest. I find opportunities to expose your business and services to an audience of your potential clients. 

How Much Is All This?

Glad you asked! Podcast Outreach is $6,000/quarter ($2,000/month). I’d like to work with you for an initial three-month engagement, in order to gauge whether we’re a good fit.

Apply Now!

If you're interested in appearing on podcasts, getting in front of more of your best buyers and dream customers and clients, demonstrating your authority, promoting your services and your business, and getting more leads and clients, apply here:

Apply for Podcast Outreach

I'll follow up with a few questions about your goals, and we can figure out a time to chat that works best for both of us.

Do you still have any questions? That is reasonable! I would love to hear from you; I’ll get back to you as soon as I can.

p.s., If Done-for-You Podcast Outreach isn't a good fit, you'll most likely be interested in Podcast Outreach: The Book (http://kaidavis.com/podcast-outreach/), a primer on how to implement a podcast outreach campaign for your own business yourself.

p.p.s., Looking for something smaller? With the Digital Outreach Plan, I can outline exactly what you can do to connect with influencers and appear on podcasts and grow your authority online. You'll get direction, strategy, and a report providing actionable, specific advice.

p.p.p.s, You can sign up or my DAILY newsletter about how to get more clients as a freelancer here: http://kaidavis.com/daily/.