Any reply (even a crappy one) beats no reply. Aim to get a speedy, prompt response to a new lead within 24 hours.
One way to make this easy on you: write out an email template that you can copy, paste, and send when you need it.
When you’re composing your reply, you want to touch on these three things:
Confirm that you’re interested
People like it when you take a genuine interest in helping solve their problems.
Let them know that you’re interested in learning more about them, their business, and the problem that they’re experiencing.
Ask them a (small) question
You need to learn more about the lead’s current situation.
- Is it a SNAFU?
- Is it a small issue?
- Is it costing them money?
To learn that, you want to ask a relevant question. Make sure to ask a small question, not a big question. You want to avoid giving the lead too much homework.
I like a question in the vein of
Thanks for letting me know. Can you tell me a bit more about the impact this is having?
What’s your timeline look like with this? Is this a ‘get this resolved ASAP’ problem on your side?
Share a specific next step
If you don’t tell your lead what to do next, how will they know what to do next?
That next step might be one of:
- Fill out this form
- Read this information
- Confirm a time for us to speak
Your message might look something like:
Great to hear from you, I’m delighted that you reached out.
You’re the type of client I enjoy working with.
To get started, you’ll want to schedule a time for us to speak. You can pick the time that works best for you here: <link to calendly>.
Tell me more about your current situation. What change are you looking for?