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What’s the perfect reply to an initial inquiry from a lead?

Any reply (even a crappy one) beats no reply. Aim to get a speedy, prompt response to a new lead within 24 hours.

One way to make this easy on you: write out an email template that you can copy, paste, and send when you need it.

When you’re composing your reply, you want to touch on these three things:

Confirm that you’re interested

People like it when you take a genuine interest in helping solve their problems.

Let them know that you’re interested in learning more about them, their business, and the problem that they’re experiencing.

Ask them a (small) question

You need to learn more about the lead’s current situation.

  • Is it a SNAFU?
  • Is it a small issue?
  • Is it costing them money?

To learn that, you want to ask a relevant question. Make sure to ask a small question, not a big question. You want to avoid giving the lead too much homework.

I like a question in the vein of

Thanks for letting me know. Can you tell me a bit more about the impact this is having?


What’s your timeline look like with this? Is this a ‘get this resolved ASAP’ problem on your side?

Share a specific next step

If you don’t tell your lead what to do next, how will they know what to do next?

That next step might be one of:

  • Fill out this form
  • Read this information
  • Confirm a time for us to speak

Your message might look something like:

Great to hear from you, I’m delighted that you reached out.

You’re the type of client I enjoy working with.

To get started, you’ll want to schedule a time for us to speak. You can pick the time that works best for you here: <link to calendly>.

Tell me more about your current situation. What change are you looking for?



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