What marketing can you stick to on your worst day?

Everyone has a plan until they’re punched in the face. But do you have a plan for your marketing if you find yourself (metaphorically) punched in the face?

Put another way, what’s a tiny bit of marketing you can do (and keep doing) even on your worst day of the year?

What brought this question to mind was a great tweet from James Clear:

When choosing a new habit many people seem to ask themselves, “What can I do on my best days?”

The trick is to ask, “What can I stick to even on my worst days?”

Start small. Master the art of showing up. Scale up when you have the time, energy, and interest.

You want to think about a small, ongoing piece of marketing — a habit — you can have in place even on your worst days. Something you can get in place and then keep in place for the long haul.

That way, you’ll know that you’re keeping up with your marketing and keeping your streak unbroken, even on the bad days.

So, your turn. I’m curious about what comes to your mind as a small marketing habit.

It could be something you’re already practicing or something you’re thinking about starting. Some tiny, atomic bit of marketing you can keep going even when you (metaphorically) get punched in the face.

Tap reply and let me know. I’ll share mine later this week, along with a few (shared with permission) reader responses.



I write a high-quality, daily newsletter about marketing, growth, and lead generation for indie consultants, freelancers, and service professionals.

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