What can cybercriminals teach you about specialization?

by Kai Davis | Last Updated: July 13, 2020
What can cybercriminals teach you about specialization?

This article on How Cybercriminals Recruit and Look for Skilled Developers (https://insights.dice.com/2020/02/10/how-cybercriminals-recruit-skilled-developers/) gives an interesting perspective into specialization in a very unique niche.

Quoting from the article:

A deeper look into these underground forums, whether originating in Russia or elsewhere, shows that, much like mainstream programming, certain skills are a must among cybercriminals.

For instance, Guirakhoo and his fellow researchers at Digital Shadows found that underground developers who are proficient with Python and C/C++ are currently in demand.

And

Many threat actors choose to specialize in one area of cybercrime, such as carding or hacking. Often threat actors become experts in one or two programming languages, dependent on the language that most suits the projects they are involved in….

Even in this out-there example, the core concepts of specialization still apply.

By specializing in a particular problem or project, you better communicate to prospective clients, “This is something I can help you solve. This is a problem I’m experienced in solving.” That benefit applies to you even if your specialization is only marketing-deep (on your website, collateral, and marketing you say “We specialize in A,” even if you also do B, C, and D).

If you want to be the more trusted option within any target market, you need to specialize in what your market cares about.

No matter if you’re selling cybercrime-as-a-service or helping Shopify stores get found online and get more traffic, the same core steps and principles apply.

Your turn. Send back a short reply with your answers to these three questions:

Excelsior!

Kai

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