Is your website turning clients away?


It’s best to think of new visitors to your website as drunk sociopaths in a hurry.

You only have a few seconds in which to convince these new visitor to stay on your site, and if you make any part of your site the slightest bit confusing, your new visitor needs only to twitch their thumb to the back button to head back to Google and move on to your competition.

With the vast array of competing consultants out there, why would your prospect put up with a less than stellar website?

That’s why you need to design your website with the assumption that every visitor is a crazy, lazy drunk. That’s the key to a persuasive website.

Let’s break down our user’s pathologies and what they mean for us:

  • The visitor is a sociopath. They care only about themselves, so you need to write to them. The majority of consultant and agency websites talk endlessly in the first person. “We’re the number 1 blah blah blah” Who cares? Talk to your user, hold up the mirror, describe them to themselves. I’m my favorite topic. That’s true of everyone. So always try to talk to your visitor about themselves.
  • The visitor is lazy. If you put any undue restraints or requirements on the user, they will just give up, and leave your site. Have to click eight times to learn about your services? I’m leaving. No clear next step to learn more? I quit. Remove every friction point because we’re just that lazy.
  • The visitor is drunk. Let’s assume both my reading and decision-making abilities are impaired. Strip away all the unnecessary garbage on your site, make everything big and obvious, and reduce any unnecessary decisions by making those decisions for me in advance through defaults or removing them entirely. Though despite being drunk, they are deeply distrustful of you.

What if your website was your most effective sales person?

Is your prospect actually a crazy, lazy drunk? No, of course not — okay maybe some of them — but if you adopt these extremes as a mindset, and design for them, then your website will work at its absolute best to convert visitors into prospects and leads.

For an outstanding experience, you need to meet the needs of your visitors. People, when visiting your website, are goal-driven. They have a pain or need they need solved, and very little patience for your nonsense.

If your website meets the needs of your visitors by being easy-to-use and properly positioned, it will become the most effective sales person you have.

Jonathan StarkHaving a professional "second opinion" that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

When I signed up for the Website Analysis, I was afraid that you would criticize some of the things I liked most about the site.

Having a professional "second opinion" that reinforced my suspicions was super helpful

What I discovered was that it turned out that every suggestion or constructive criticism that you gave was about something that I knew I had skimped on or was something that I was unsure of (or forgot to go back and fix!). Having a professional "second opinion" that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

My overall confidence level in the site was dramatically increased!

In the critique, I liked that you focused on being constructive and non-judgemental.

For me, the major benefits were:

  1. I knew exactly what areas were strong and no longer needed my attention
  2. I knew which areas were weak and exactly how to improve them
  3. My overall confidence level in the site was dramatically increased.

I would absolutely recommend this service to other consultants!

— Jonathan Stark, Mobile Strategy Consultant for Credit Unions, JonathanStark.com

Website Analysis Video Recording

$400
  • Website Video Analysis Recording — Personalized video recording 'over the shoulder' analysis of your website
  • Executive Action Plan — 10+ action steps for you to take to improve your website

Learn how to make your website your most effective sales person

Here's the problem with web design: it's focused too much on design, and not enough on results.

You may be at a loss when it comes to knowing if your website is setup properly.

Sure, you may have a great site— a beautiful site with wonderful content— but does it make you any money for your business? And if not, then why not, and how do you fix it? Even if you wanted to improve your website, most of us are left scratching our heads wondering where to even begin.

That's where I come in.

I've built and optimized hundreds of winning websites for myself and my clients. I've learned, through experience, what it takes to build a website that doesn't just look good, one that actually gets results.

How it works:

After you've made your purchase, you'll receive a welcome packet with these next steps:

  • Fill out our pre-call website review questionnaire
  • Answer a few follow-up questions about your website
  • A video and report will be delivered to you to review at your leisure

Who is this for?

Website Analysis Video Recordings are best for:

  • Consultants, Freelancers, and Agency Owners who are looking for actionable information on how to convert more website visitors into prospects and leads
  • Educational (Informational) Product Creators who are looking for insights and specific advice on how to convert more visitors into subscribers and more subscribers into customers

If you think your website is important to your business success, and want actionable, specific feedback on your website, then purchase your Website Analysis now!

You'll learn how to make your website your most effective salesperson. You'll receive helpful, actionable advice focused on improving your website and your business.

 

Order your Website Analysis today

When you order a Website Analysis, this is what you’ll get:

  • Video Analysis — You'll get a recorded video with Kai Davis (that's me) recording my experience of going to your website in my browser for the first time, pointing out friction or issues we experience that prevent me from accomplishing my goal on your website
  • Your Questions, Answered — You'll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, or selling more of your services
  • 5-10+ Point Action Plan — After the analysis is complete, you'll receive an action plan for your site: a detailed, executive summary level 10+ point breakdown of the most important changes that I recommend. This summary is a perfect companion piece to the video, allowing you to have a punch list of the most important changes to make (making it so you don't need to go back and watch the video several times yourself to digest the most important bits).

Here’s what your Website Analysis Video Recording will include:

  • A detailed and realistic impression of your current website
  • My thoughts and feedback in real-time as they happen
  • The “glaringly obvious” issues that you probably don’t see
  • A video recording of all the above
  • An 'Executive Action Plan' summarizing the 10+ most important changes to make

"Average sales went from 1 or 2 per day to 3 or 4 per day (Just yesterday I made 3 sales of $119 each)!"

I've followed Kai's work ever since he was introducing himself as an SEO consultant. I listen to Make Money Online every week. The trust was already there.

Even though I haven't implemented everything Kai recommended yet, I've started to see results already: average sales went from 1 or 2 per day to 3 or 4 per day (Just yesterday I made 3 sales of $119 each)

Kai's advice was real stuff, actionable stuff, things you can implement right away, not deep philosophical changes that would take a year to start seeing results.

  • Through the questionnaire alone I was able to see a big picture of my business and what it could accomplish
  • Kai really understood where I am and how to get me from here to where I want to be, which made every single advice/action item make complete sense
  • Kai helped me realize what's possible in my business, which helped me realize I don't really need to start launching more blogs to increase my revenue

I recommend Kai's services! I believe people who are past the "just starting out" phase when it comes to creating products would benefit a lot from this since they could have a jump-start on their business and increase revenue really fast.

Thank you, for real, not only for the content, advice, or video teardown, you went out of your way to make me feel comfortable during the video call (even tho my Internet connection was making a few parts of the call annoying), listened to everything I said, and all of your action items were based on MY BUSINESS, not general things every other business should follow, but specific things that could help my business increase revenue.

— Jorge, https://javebratt.com/

Michael Steele"I thought I was already in pretty good shape, it turned out that [Kai]'s input was *so* badly needed"

Kai helped me rework a sales page for a productized service that I was launching, and while I thought I was already in pretty good shape, it turned out that his input was *so* badly needed. His feedback on creating more outcome- and client-focused messaging not only improved the page by a large margin, it also forced me to refine the way I talked about the service in general. I'm now laser focused on the pain points of my target audience and know how to better communicate my solution to them.

"It wasn't just valuable, it was also a joy to watch"

The analysis itself was a thrill. Kai recorded an hour long screencast where he went line by line down my sales page, making helpful suggestions, and reworking the copy on the fly. It wasn't just valuable. It was also a joy to watch.

Thanks to this website analysis:

I have fresh perspective to help focus my messaging
I expect much better conversions on the page itself
I had a big momentum swing into getting the service launched (confidently) that same week

I wouldn't even think twice about recommending this service to other freelancers and consultants.

Michael Steele, Ecommerce expert at Sell Like a Human

reuven_headshot"I was sure that I would have to make massive changes to my site in order to increase conversions. But in fact, Kurt and Kai pointed to a number of small things that I could do to change the visitor's perception of my product, and how it could help them."

Even when I got a lot of traffic to my book's site, I found that the conversions were low. They were low on two fronts— very few visitors to the landing page signed up for the drip campaign giving them sample exercises from my book, and very few people who received the drip campaign then bought the book. I was particularly frustrated, because on several occasions I had written very popular blog posts that drove traffic to the site... and then nothing happened as a result.

I was sure that I would have to make massive changes to my site in order to increase conversions. But in fact, Kurt and Kai pointed to a number of small things that I could do to change the visitor's perception of my product, and how it could help them.

I was surprised by the small number of changes I needed to make, I was overwhelmed by the nearly instantaneous change in the number of people expressing interest in my book!

Not only was I surprised by the small number of changes I needed to make, I was overwhelmed by the nearly instantaneous change in the number of people expressing interest in my book; signups to the drip campaign for my free sample chapter increased almost overnight, and sales increased dramatically, as well. It is now about two weeks since the analysis, and the fee I paid has more than paid for itself.

The knowledge that I gained from Kurt and Kai's analysis has opened my eyes, and have helped me to notice and understand other issues I've had

I not only got insights into how to fix this particular site, but also how to think about sites in general in order to get them to convert. The knowledge that I gained from Kurt and Kai's analysis has opened my eyes, and have helped me to notice and understand other issues I've had. Moreover, I discovered that this isn't rocket science; a medium number of small, easily implemented changes can have a profound impact.

For example, I got great advice about how to turn my e-mail courses into subscribers to my main list, more than doubling its size to 1200+ overnight.

I would very highly recommend this product. In a very short period of time, I got highly actionable items that made sense to me. I not only learned a lot, and had a good time when learning, but my investment has already more than paid for itself.

Thanks so much for helping to improve my business, and my perspective, with huge ROI.”

Reuven Lerner, Author of PracticeMakesPython.com

nathan-lippiThe video recording was a treasure trove of insights I could share with my team and quickly refer back to myself.

When I came to Kai I was struggling with refining some wireframes for an upcoming website re-design.

Starting out with the analysis, Kai asked a few questions to understand our ideal customers.  Then he got to work with a fresh pair of eyes and a seasoned perspective, always keeping in mind the type of person we're trying to talk to.

Thoughout the analysis he moved easily from the 30k foot view to the microscopic, to in between, and back again.

Afterwards I was left with a video recording that was a treasure trove of insights I can share with my team, and quickly refer back to, myself.

This analysis has totally been worth it. The insights I've gotten give me some very specific paths to take, and will easily bring my website up 2 levels.

Kai's interactions with me, now and in the past, have been extremely beneficial; he seems to always give truly actionable advice -- not too much, not too little -- appropriate to my business' stage.

Highly recommended.

Nathan Lippi, VP Marketing (CMO) at Letter Friend

Robert GamesThe advice from the analysis has helped me not only improve my website, but also my approach to business!

My hesitation was wondering: "How do I know that I am going to get any value out of this analysis - I'm a web developer. I put pages of content together all the time. What makes this guy think he's better than me?"

What I discovered was that the analysis helped me to focus on solving the customers pain, rather than selling my skills. The advice from the tear down has helped me not only improve my website, but also my approach to business. For a long time I've been stuck selling my output (code), but now I'm focussing on how I can solve my customers pains. This has been a great investment as I can take what I've learnt and keep on applying them forever... Including to my clients, its a win win!

The advice Kai gave was pure gold - Each point he made was well explained, easy to action, he even gave suggestions on how to reword chunks of text (better than I could have ever written).

The three major benefits of this service, for any customer, are:

1) Changing how you think about selling your services on the internet
2) A great explanation of why each of the points is important for your customers
3) Easily actionable tips to implement, letting you start benefitting right away

For anyone looking to grow their business and focus on creating as much value to their client, this is the service for you!

— Robert Games, Founder, Pad Media

Website Analysis Video Recording

$400
  • Website Video Analysis Recording — Personalized video recording 'over the shoulder' analysis of your website
  • Executive Action Plan — 10+ action steps for you to take to improve your website

Why wait? Buy now with a 100% Money Back Guarantee

You're backed by our money back guarantee. If we didn't help you identify ways to improve your website and make it a better salesperson for your business, we'll refund you 100% of your money.

FAQ

Can I buy now and book later?
Yes, when you purchase you'll receive information on the next steps. You can always purchase a Website Analysis now and wait to act on it until a convenient time.

Do you have other questions?
If so, I'd love to answer them! Just send me an email and let me know. I'll get you a reply within two business days.