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Today? You start growing your email list

(This is a second part to the 2019 daily “Today? You start building your email list”)

If you’re just getting started with email marketing for your business, you want to make it as easy on yourself as possible.

  • Pick a service that makes it easy to send email
  • Get a ~dozen or so readers
  • Make the clackity-clack noise regularly
  • Practice hitting that publish button

Picking a service feels like a hard part, but I’ll let you in on a little secret: you can always switch services later. And switching is never as complicated as people make it out to be.

Pick an Email Service Provide on Easy Mode

Pick three you like (e.g., 1: ConvertKit, 2: MailChimp, 3: ButtonDown) and roll a 4 sided die. Re-roll if you get a 4.

Great, now you’ve picked a service. 🎉

….but how do you get people on your list?

If a freelancer starts an email list and starts sending emails, but has no readers, will anyone notice?

Not really.

As you get started with your email marketing, you want to focus on getting people on your list.

Just a few to start. But enough so that when you send out an email, you get a person or three reading and another person sending back triumphant emojis of celebration. 🎉 🌟 💯 🚀 💌

But HOW do you get people on your list?

When you’re getting started with email, you want to get a small group of readers. You don’t need thousands or hundreds. You need a dozen folks. More will come from time. Right now you want to focus on

  • Getting your first 12 readers/subscribers
  • Making the clackity-clack noise and writing some letters
  • Hitting the button to publish your letters

Let’s talk about how you can get those first 12 readers. 

It all comes down to making a list of folks you have connections with, asking them, and surfacing interest.

Social Outreach

Not ads on social. Outreach on social.

Go on LinkedIn/Twitter/Facebook/Reddit and look at your list of friends/connections/whatever.

Make a shortlist of people that:

  • You’ve had a conversation or two with
  • You’d like to read your writing

Just aim for 5-8 folks to start.

Then, send each of them a message. Say something like

Hey, just a quick note to let you know I’m starting to write a regular newsletter about <INSERT TOPIC HERE>. Would you like to receive it? If not, no worries. If you would like to check it out, then let me know, and I’ll add you to the list. 🎉

Then, add the people who said: “Heck, yes!”

Social Promotion

Make a post on your network(s) of choice (LinkedIn, Reddit, MySpace, Friendster, Twitter) and say something like

Hello, world! I’m writing a newsletter about <INSERT TOPIC HERE>. Would you like to receive it? Toss a <reply/comment> on this message, and I’ll follow-up with you. 💌

Then, follow-up with people who share an enthusiastic yes and add them to your list.

Email Outreach

Make a list of ~5-8 people you know (friends, colleagues, contacts, clients) and send them each a short email. Something like:

Yo, I’m starting a newsletter about <TOPIC>, and I’m excited to share some regularly weekly writings. Would you like to receive the next letter when I send it? If not, no worries. If you’d like to be on the list, just reply and say, “I’m IN!” 😄

Ask Kai

I’m always happy to be an early reader on your new email list. Just send me a message at kai@kaidavis.com and let me know you’re starting a newsletter. I’ll flash you a 👍 , and you can add me to your list.

Your homework, should you choose to accept it:

  • Post a message to your social network of choice
  • Say “HEY! I’m writing about <topic> and…”
  • Take a screenshot and send it to me 🙂

Looking for an outside perspective on what to say + how to say it to get your email list going? Grab a Quick Consultation and we’ll talk through your situation + answer your questions: https://calendly.com/kaid/quick-consultation/



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