Home » Articles » The “Windup & Pitch” Email

The “Windup & Pitch” Email

Every question your client asks is a problem (for them) in disguise.

Hey, can you recommend an app for <BLANK>?

Yes, I can.

But, the recommendation alone isn’t that helpful.

Once my client gets the recommendation, what will they need to do with it?

They’ll need to know:

  • What to do next
  • Why they’re doing it
  • How to get started with that next step

And then they’ll still need to find the gosh darn time to take care of it.

So, I Windup and make a Pitch.

Every question is an opportunity to say:

  • Here’s what to do next
  • Here’s why you should do it
  • Here’s how to get started with that next step
  • And, I can take care of that for you. Here’s how much that will be.

Here’s what a Windup & Pitch email looks like:

(Link: https://cl.ly/b39d6ea93dfd/The%20%22Windup%20&%20Pitch%22%20Email.png)

Next time a client asks you a question, write a short email to them. Include a Windup (your explanation for them on what they’ll need to do) and a Pitch (to do it for them).



Would you like to get a daily tip about consulting?

Sign up for Kai's Daily Consulting Letters to get a daily letter about consulting and marketing your business.

Every day, you'll get a letter on how to get more clients for your consulting business.

Each letter is something you can use to improve your business:

  • Get more leads
  • Improve your marketing
  • Make more sales
  • Refine your positioning

… plus, plenty of resources and stories.

Plus you'll get free access to my Premium Resource Center for free.

Join 5,000+ other consultants and sign up before the next tip is sent.

Enter your email address below and then click the 'Get Daily Marketing Advice' button to start getting daily letters in your inbox.

This is what Brandon had to say about the daily letters for consultants:

I really appreciate what you bring to what I'd call ‘modern’ consulting (between me and you, I’ve grown a wee bit tired of just reading Alan Weiss)" — Brandon M.

Enter your email address below and then click the 'Get Daily Marketing Advice' button to join Brandon and 5,000+ other consultants, freelancers, and agency owners getting daily letters on how to get more clients.