Every question your client asks is a problem (for them) in disguise.
Hey, can you recommend an app for <BLANK>?
Yes, I can.
But, the recommendation alone isn’t that helpful.
Once my client gets the recommendation, what will they need to do with it?
They’ll need to know:
- What to do next
- Why they’re doing it
- How to get started with that next step
And then they’ll still need to find the gosh darn time to take care of it.
So, I Windup and make a Pitch.
Every question is an opportunity to say:
- Here’s what to do next
- Here’s why you should do it
- Here’s how to get started with that next step
- And, I can take care of that for you. Here’s how much that will be.
Here’s what a Windup & Pitch email looks like:
Next time a client asks you a question, write a short email to them. Include a Windup (your explanation for them on what they’ll need to do) and a Pitch (to do it for them).