Agencies, solo consultants, or software founders: Get a professional second opinion of your website, with feedback about what’s working (and what could be better) about your content, messaging, and SEO.
Is your website making you money? Or is it lazying about behind the dumpster smoking cigarettes when it should be working?
With a Website Teardown, you’ll get actionable, specific ‘fix this now, fix this later’ feedback on what to change to make your website your most effective salesperson.
You only have a few seconds in which to convince your new visitor to stay on your site — and if you make any part of your site, homepage, or sales page is the slightest bit confusing, your new visitor needs only to twitch their thumb to the back button to head back to Google and move on to your competition.
That’s why you need to design your website with the assumption that every visitor is a crazy, lazy drunk. That’s the key to a persuasive website.
Let’s break down our user’s pathologies and what they mean for us:
1. The visitor is a sociopath.
They care only about themselves, so you need to write to them.
The majority of consultant, agency, and app websites talk endlessly in the first person. “We’re number 1. Our process is great. We’re better, cheaper, and faster than those other guys. Blah blah blah.”
Who cares?
To succeed when selling things online, talk to your user. Hold up the mirror and describe them to themselves. You’re your own favorite topic. That’s true of everyone. So always try to talk to your visitor about themselves.
2. The visitor is lazy.
If you make it hard for your visitor to use your website, they will just give up and leave.
Remove every friction point because your visitors are just that lazy.
3. The visitor is drunk.
Assume both your visitors reading and decision-making abilities are impaired.
For you see, though despite being drunk, your visitors are deeply distrustful of you.
First off, you went WAY ABOVE AND BEYOND.
Your help defining my overall messaging as more ‘you’ focused was incredibly valuable. I also appreciated:
Is your visitor actually a crazy, lazy drunk? No, of course not – okay maybe some of them – but if you adopt these extremes as a mindset, and write, design, and market for them, then your website will work at its absolute best to convert visitors into prospects, leads, and customers.
Here’s the problem with most websites: they spend too much time talking about themselves and not enough on the customer or results.
You may be at a loss when it comes to knowing if your website is selling itself effectively.
Sure, you may have a great site — a beautiful site with wonderful content — but does it make you any money for your business? And if not, then why not, and how do you fix it? Even if you wanted to improve your website, most of us are left scratching our heads wondering where to even begin.
Get actionable, specific, direct feedback on what to change to make your website your business’ most effective salesperson. You’ll get feedback on your website, answers to your questions, and advice on what to fix.
After a Website Teardown, you’ll feel more confident in your website and your marketing. You’ll get feedback and guidance on what to improve about your website, including feedback on:
At the end of the project, you'll receive the following:
You’ll get detailed video feedback of my first impressions of your website, including your SEO, messaging, and growth opportunities. You’ll see — with fresh eyes — friction or issues that prevent your customers from accomplishing their goal on your website.
You’ll receive an action plan for your site with the top ~5 most important and impactful changes that I recommend. This action plan is a punch list of the most important changes for you to make (meaning you don’t need to go back and watch the video several times yourself to digest the most important bits).
You’ll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, growing with SEO, or selling more of your products or services.
You’ll receive these deliverables in your inbox ~7-10 business days after you order your Website Teardown.
Once you pay, you’ll be redirected to an intake form with your initial steps. You’ll fill out the form and tell me about:
Website Teardowns are best for business owners who want feedback on their marketing website and how to convert more visitors into leads, subscribers, or customers. Happy past clients include:
If your website is important to your business success, and want actionable, specific feedback on your website, then a Website Teardown will help you grow.
You’ll learn how to make your website your most effective salesperson. You’ll receive helpful, actionable advice focused on improving your website and your business.
You’re backed by my 100% money-back guarantee. If I don’t help you identify ways to improve your website and make it a better salesperson for your business, I’ll refund you 100% of your money.
When I signed up for the Website Teardown, I was afraid that you would criticize some of the things I liked most about the site.
What I discovered was that it turned out that every suggestion or constructive criticism that you gave was about something that I knew I had skimped on or was something that I was unsure of (or forgot to go back and fix!).
Having a professional “second opinion” that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!
In the critique, I liked that you focused on being constructive and non-judgemental.
For me, the major benefits were:
Yes, when you purchase you’ll receive information on the next steps. You can always purchase a Website Teardown now and wait to act on it until a convenient time.
I’ve worked as a marketing consultant for the better part of 15+ years now. I’ve built, optimized, and grown hundreds of websites for myself and my clients.
When you order a Website Teardown, you’re getting my full attention turned towards your website, with actionable, targeted, specific suggestions for what to change.
Website Teardowns have been purchased by dozens of clients — over 50, last time I counted. In each case, they ordered to get answers to questions about their website:
If you have a question about your website (or marketing your website), share it during the onboarding. Your question will be answered.
~7-10 business days. In case of any delays, I’ll reach out and keep you informed.
This is not right for you if:
If you don’t have a website, feel free to order a Website Review and save it for when you do have a website.
Get ‘do this, not that’ advice on what to fix to improve your website. Altogether, you’ll receive:
You’ll get detailed video feedback of my first impressions of your website. You’ll see, with fresh eyes, friction or issues that prevent your customers from accomplishing their goal on your website.
You’ll receive an action plan for your site with the top ~5 most important changes that I recommend for your website.
You’ll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, growing with SEO, or selling more of your products or services.
You’ll receive the deliverables from this service within ~7-10 business days. In case of any delays, I’ll proactively reach out and keep you informed.
You’re backed by my money-back guarantee. If I don’t help you identify ways to improve your website and make it a better salesperson for your business, I’ll refund you 100% of your money.
When I came to Kai, I was struggling with refining some wireframes for an upcoming website re-design.
Starting out with the teardown, Kai asked a few questions to understand our ideal customers. Then he got to work with a fresh pair of eyes and a seasoned perspective, always keeping in mind the type of person we’re trying to talk to.
Thoughout the teardown he moved easily from the 30k foot view to the microscopic, to in between, and back again.
Afterwards I was left with a video recording that was a treasure trove of insights I can share with my team, and quickly refer back to, myself.
This teardown has totally been worth it. The insights I’ve gotten give me some very specific paths to take, and will easily bring my website up 2 levels.
Kai’s interactions with me, now and in the past, have been extremely beneficial; he seems to always give truly actionable advice — not too much, not too little — appropriate to my business’ stage.
Highly recommended.— Nathan Lippi, VP Marketing (CMO), Letter Friend
p.s., you’ve made it this far, so you might have a question or two about if a Website Teardown is right for you. Send me an email at kai@kaidavis.com and you’ll hear back from me with answers in a business day or two.