Get a professional ‘second opinion’
about your website

(along with ‘do this, not that’ advice on what to fix)

Is your website making you money? Or is it lazying about behind the dumpster smoking cigarettes when it should be working?

With the Website Teardown, you’ll get actionable, specific ‘do this, not that’ feedback on what to change to make your website your most effective salesperson.

Selling online is hard

You only have a few seconds in which to convince your new visitor to stay on your site — and if you make any part of your site, homepage, or sales page is the slightest bit confusing, your new visitor needs only to twitch their thumb to the back button to head back to Google and move on to your competition.

That’s why you need to design your website with the assumption that every visitor is a crazy, lazy drunk. That’s the key to a persuasive website.

Let’s break down our user’s pathologies and what they mean for us:

The visitor is a sociopath.

They care only about themselves, so you need to write to them.

The majority of consultant, agency, and app websites talk endlessly in the first person. “We’re the number 1 blah blah blah”

Who cares?

Talk to your user, hold up the mirror, and describe them to themselves. I’m my favorite topic. That’s true of everyone. So always try to talk to your visitor about themselves.

The visitor is lazy.

If you put any undue restraints or requirements on the user, they will just give up, and leave your site.

  • Have to click eight times to learn about your services? I’m leaving.
  • No clear next step to learn more before installing your app? I quit.
  • Ask me for my email address at every turn? Get out of here.

Remove every friction point because we’re just that lazy.

The visitor is drunk.

Let’s assume both your visitors reading and decision-making abilities are impaired.

Strip away all the unnecessary garbage on your site, make everything big and obvious, and reduce any unnecessary decisions by making those decisions for them in advance through defaults or removing them entirely.

For you see, though despite being drunk, your visitors are deeply distrustful of you.

What if your website was
your most effective salesperson?

Is your visitor actually a crazy, lazy drunk? No, of course not – okay maybe some of them – but if you adopt these extremes as a mindset, and design and write for them, then your website will work at its absolute best to convert visitors into prospects, leads, and customers.

Learn how to make your website
sell more, more often, to more people

Here’s the problem with most websites: they spend too much time talking about themselves and not enough on the customer or results.

You may be at a loss when it comes to knowing if your website is selling itself effectively.

Sure, you may have a great site — a beautiful site with wonderful content — but does it make you any money for your business? And if not, then why not, and how do you fix it? Even if you wanted to improve your website, most of us are left scratching our heads wondering where to even begin.

Presenting, the Website Teardown

Get actionable, specific feedback on what to change to make your website your most effective salesperson. In this series of recorded videos, you’ll get feedback on your website, answers to your questions, and advice on what to fix.

You’ll get feedback on your:

  • SEO
  • Messaging
  • User Experience
  • Growth opportunities

You’ll benefit from:

  • My thoughts and feedback in real-time as they happen
  • A detailed and realistic impression of your current website
  • The “glaringly obvious” issues that you probably don’t see

Order your Website Teardown today

When you order a Website Review, you’ll receive:

  • Long-form video feedback on your website – You’ll get detailed video feedback of my first impressions of your website, including your SEO, messaging, content, user experience, and growth opportunities. You’ll see, with fresh eyes, friction or issues that prevent your customers from accomplishing their goal on your website (Typically ~50 minutes of video. Includes a high-quality transcript.)
  • ‘Do this, not that’ action plan – You’ll receive an action plan for your site with the top ~5-8+ most important changes that I recommend. This summary is a perfect companion piece to the video, allowing you to have a punch list of the most important changes to make (making it so you don’t need to go back and watch the video several times yourself to digest the most important bits).
  • Answers to your questionsYou’ll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, growing with SEO, or selling more of your products or services.

You’ll receive the deliverables from this service within ~7-10 business days. In case of any delays, I’ll proactively reach out and keep you informed.

How does this work?

Once you pay, you’ll receive a welcome email with your initial steps:

  • Tell me about your website
  • Tell me about who you help and what you sell
  • Share any top of mind questions you have about your website, marketing, or SEO

After you’ve made your purchase, you’ll receive a welcome email with your initial steps.

Who is the Website Teardown best for?

Website Teardowns are best for:

  • Shopify Partners (solo or agency) selling services online
  • Shopify Partners selling apps online through the Shopify app store
  • Self-employed people in expertise-heavy services profession (e.g., freelancers, consultants, agency owners)
  • Anyone looking for actionable information on how to convert more website visitors into leads, subscribers, or customers

If your website is important to your business success, and want actionable, specific feedback on your website, then purchase your Website Teardown today!

You’ll learn how to make your website your most effective salesperson. You’ll receive helpful, actionable advice focused on improving your website and your business.

Why wait? Buy now with a 100% Money Back Guarantee

You’re backed by my 100% money-back guarantee. If I don’t help you identify ways to improve your website and make it a better salesperson for your business, I’ll refund you 100% of your money.

Kind Words from Website Teardown Clients

First off, you went WAY ABOVE AND BEYOND.

Your help defining my overall messaging as more ‘you’ focused was incredibly valuable. I also appreciated:

• Your perspective on how to thin down content to make it more impactful on the pages (and saving the beefy content for blogs)
• How I can leverage my career experience and position myself as a specialist and industry expert
• The ‘action plan’ of tasks you gave me to complete (this was SUPER high-value)

I was really impressed how quickly you could reword my copywriting and headlines ‘off the rip.’ I was not expecting that. I told a couple of buddies about it and they shared that, “A marketing agency would have charged you THOUSANDS to re-write your brand messaging like that. He did it in an hour!”

Your help defining my overall messaging as more ‘you’ focused was incredibly valuable.

I especially enjoyed the personal phone call and officially meeting you. You are a down-to-earth dude and the kind of people I want to work with.

You are a real pro, man. I would not hesitate to refer you to anyone needing marketing services. I really look forward to our next call.

Brian Royce, Positive Change Leader @ Birch and Oak


When I signed up for the Website Review, I was afraid that you would criticize some of the things I liked most about the site.

What I discovered was that it turned out that every suggestion or constructive criticism that you gave was about something that I knew I had skimped on or was something that I was unsure of (or forgot to go back and fix!).

Having a professional “second opinion” that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

In the critique, I liked that you focused on being constructive and non-judgemental.

For me, the major benefits were:

  • I knew exactly what areas were strong and no longer needed my attention
  • I knew which areas were weak and exactly how to improve them
  • My overall confidence level in the site was dramatically increased.

I would absolutely recommend this Website Teardown service to other consultants!

Jonathan Stark, Founder, JonathanStark.com

Frequently Asked Questions

“Can I buy now and book later?”

Yes, when you purchase you’ll receive information on the next steps. You can always purchase a Website Review now and wait to act on it until a convenient time.

“What makes you qualified to tell me about my business and website?”

I’ve worked as a marketing consultant for the better part of 15+ years now. I’ve built, optimized, and grown hundreds of websites for myself and my clients.

When you order a Website Review, you’re getting my full attention turned towards your website, with actionable, targeted, specific suggestions for what to change.

“What questions can this Website Teardown help me answer?”

Website Reviews have been purchased by dozens of clients. In each case, they ordered to get answers to questions about their website:

  • How is my positioning?
  • Does my homepage make sense?
  • What could I do better/differently?
  • What changes could I make to get more leads?
  • What improvements could I make to this service offering?

If you have a question about your website (or marketing your website), share it during the onboarding. Your question will be answered.

“How long does a Website Teardown take?”

~7-10 business days. In case of any delays, I’ll reach out and keep you informed.

“Who is this not right for?”

This is not right for you if:

  • You’re looking for a ‘done for you’ option for optimizing your website
  • You aren’t comfortable investing $X00 in getting actionable, strategic advice on your website
  • You aren’t willing to put the time, effort, attention, and energy into implementing the advice yourself

If you don’t have a website, feel free to order a Website Review and save it for when you do have a website.

Order your Website Teardown today!

When you order a Website Teardown, you’ll receive:

  • Long-form video feedback on your website – You’ll get detailed video feedback of my first impressions of your website, including your SEO, messaging, content, user experience, and growth opportunities. You’ll see, with fresh eyes, friction or issues that prevent your customers from accomplishing their goal on your website (Typically ~50 minutes of video. Includes a high-quality transcript.)
  • ‘Do this, not that’ action plan – You’ll receive an action plan for your site with the top ~5-8+ most important changes that I recommend. This summary is a perfect companion piece to the video, allowing you to have a punch list of the most important changes to make (making it so you don’t need to go back and watch the video several times yourself to digest the most important bits).
  • Answers to your questions – You’ll get answers to your most pressing questions about your website, increasing conversions, getting more subscribers, growing with SEO, or selling more of your products or services.

You’ll receive the deliverables from this service within ~7-10 business days. In case of any delays, I’ll proactively reach out and keep you informed.

Why wait? Buy now with a 100% Money Back Guarantee

You’re backed by my money-back guarantee. If I don’t help you identify ways to improve your website and make it a better salesperson for your business, I’ll refund you 100% of your money.