SEO Opportunity Report

Most founders are lost when it comes to getting more traffic

You’re a busy SaaS founder running a product. Where should you focus your limited time and attention? Should you:

• Update your page titles?
• Publish more blog posts?
• Try and figure out that ‘keyword research’ thing?

It’s hard enough to build a SaaS product.

No matter what you do, it feels like the SEO deck is stacked against you.

When you Google the obvious keywords for your product, it’s the same result: established competitors are already ranking there.

How’s your SaaS supposed to compete?

SEO was supposed to be the more affordable, do-it-yourself alternative to paid ads, social media, and influencer marketing.

What opportunities should your product focus on to rank higher in Google and attract more high-quality, ready-to-buy traffic?

Presenting: the SEO Opportunity Report

This comprehensive 25-30 page report gives you everything you need to transform your SaaS product’s SEO from a mystery into a growing acquisition channel.

Backed by an in-depth, by-hand analysis of your site’s keywords, rankings, analytics, and competitors, this report surfaces growth opportunities that tools, agencies, AIs, and other consultants miss.

And unlike generic ‘SEO audits’ that overwhelm you with an endless list of technical issues, this report focuses exclusively on opportunities that will directly impact your signups and revenue.

No bullshit, just straight talk to help you improve your SEO. And once we complete the SEO Opportunity Report, I can handle implementation for you as a separate project.

What’s included with your report

Top Five SEO Growth Opportunities

The highest-impact opportunities to focus on today (and over the coming months) to rank higher on Google. Each one is specific to your product and market.

Keyword Research Map

‘Do this, not that’ advice on which keywords to target with new content and which existing pages to optimize. SaaS founders especially benefit from this: it helps you target the searches your ideal customers are already making.

Prioritized Action Plan

A ‘do now, do later’ plan that organizes recommendations into now (0-30 days), soon, and later categories. No overwhelming list of minor tweaks.

Competitive Gap Analysis

I analyze where your competitors are earning traffic that should be yours, uncovering specific keywords and opportunities you’re missing.

Expert Walkthrough Call

A 60-minute call to review findings, answer questions, and discuss implementation strategy. Perfect for aligning your team on next steps.

You can pass the report to your dev team or marketing lead to implement, or I can use your SEO Opportunity Report as a roadmap for our growth work together.

You need a plan for more traffic

• Are you unsure what to do to rank higher with Google? This project will give you specific, actionable feedback on the changes you need to make and the projects and opportunities you need to tackle to rank higher and attract more traffic from Google. You can use the deliverables as a roadmap for your next year of SEO improvements and growth.
• Are you struggling to understand why you aren’t up there with your competitors? With this project, I’ll pick apart your site (and your competitors’ sites) from top to bottom, giving you detailed + actionable advice on what you need to do to rank higher.
• Do you want a low-risk, easy-out consulting relationship? An SEO Opportunity Report is a terrific way to determine how I’ll work with you. If you’re wondering how I work (and if I fit into your overall culture), a one-off commitment reduces your risk as much as possible.

How does this help with AI Search, GEO, and AI Overviews?

Ranking in those surfaces requires the same SEO focus that winning at traditional search does: great content, linked from relevant sources, that’s aligned with what your customers are searching for. To help you rank in AI Overviews, ChatGPT, and Claude, I use third-party tools to run search analysis reports to see how you’re ranking vs. your competitors and fold those recommendations into the report in a dedicated “Ranking in AI Search” section.

You get actionable recommendations on technical changes to make to improve AI crawlability, searchability, and rankability along with targeted suggestions on pieces of content to create and online spaces to engage in to improve your chances of ranking in AI Search.

How long does it take to receive my report?

From our kickoff call, you’ll typically receive your complete SEO Opportunity Report within 20 business days. That includes my full analysis of your site, keyword research, competitor review, and development of the action plan.

What information will you need from me?

I’ll need access to your Google Analytics and Google Search Console. I’ll also send you a brief questionnaire about your business goals, target customers, and any specific SEO challenges you’re facing. The more context you can provide, the more targeted my recommendations will be.

How is this different from free SEO audits or cheaper alternatives?

Free or low-cost SEO audits rely on automated tools that spit out generic recommendations. My SEO Opportunity Report is a by-hand analysis from someone with over a decade of experience. I focus on revenue-generating opportunities, not a 40-page list of minor issues. You get a “do this, not that” plan, not a dashboard printout.

Can you guarantee specific ranking improvements?

No. And you should be wary of anyone who does. Search algorithms are constantly changing and no ethical SEO consultant can guarantee specific rankings. What I can promise is a detailed analysis of your most valuable opportunities based on your current performance, your competitors, and what’s actually working in your market. Clients who implement these recommendations typically see significant improvements in organic traffic and revenue within 3 to 6 months.

Do I need technical SEO knowledge to implement the recommendations?

No. Your report is written in clear language with specific implementation guidance for each recommendation. For technical changes that need developer support, I’ll clearly flag that and provide detailed instructions you can hand to your dev team. And if you prefer, I can implement the recommendations for you.

Can you help implement your recommendations?

In a word, “Yes!” After the SEO Opportunity Report, I can work with you to implement the top recommendations. You can also hand the report to your dev team or marketing lead. It’s written to be actionable whether or not I’m the one doing the work.

Will this work for a SaaS product?

Yes. I’ve worked with SaaS products, ecommerce stores, and service businesses. The core methodology is the same, but the specific strategies are tailored to your business model. For SaaS, that typically means targeting the searches your ideal customers are already making and building content that captures them at every stage of the buying process.

Who are you?

I’m Kai Davis. I’ve been helping businesses grow with SEO since 2014: bootstrapped SaaS products, Shopify stores, and solo consultancies. I’ve worked with over a hundred sites, and I’m regularly invited to speak at industry events about SEO and growth. My approach is hands-on, data-driven, and specific to your business.