Growing your Shopify app can feel like riding a rollercoaster🎢
Work with a trusted expert to grow your Shopify app with done-for-you app store optimization.
Your app has the potential to grow, but without regular marketing attention in the app store, it will be lost in the sea of copy-cat and junkware Shopify apps.
To attract merchants in the Shopify app store, you need an optimized app listing:
- With tailored messaging relevant to your market.
- Up-to-date, with your latest benefits and features.
- Differentiated from other apps in your categories and keywords.
Maybe you refreshed your listing in the last few months with new information (to meet the… checks notes… what was the latest update Shopify forced?).
But Shopify keeps changing the app store requirements. New twists and turns can leave you uncertain about what’s coming next:
- App Store redesigns.
- New screenshot and video rules.
- Search with suggestions… no wait, they changed it again.
- From categories and subcategories to ‘you can only change categories once and then you’re locked in.’
You might see moments of high rankings and increased visibility, but as soon as you catch up with one change, another blindsides you, and you’re dealing with a sudden drop wiping out your gains.
On top of that, if you want to get more visible in the Shopify app store, you’re fighting for attention in a crowded marketplace.
Depending on your category, you might be fighting dozens of apps for visibility. Keywords you thought were good are now taken by competitors.
Then Shopify rolls out new changes to the App store (like ‘Built for Shopify,’ updated search algorithms, and search ranking boosts), and upends the search landscape again.
That’s the Shopify app store rollercoaster. What was yesterday’s stable ranking and best practice is today’s volatility and app rejections.
And then, once you get a visitor to your app’s listing, you still need to convert them.
Lean too far into optimizing for the Shopify algorithm (keyword stuffing, squeezing in content, paying for reviews, etc.) and you might attract the traffic, but lose the install. If a merchant shows up at your app listing and what they find is confusing, unappealing, or keyword stuffed, they’ll click the back button and go with a competitor who speaks better human.
Is your app listing doing everything it can to convert visitors into customers? To generate clicks of that ‘add app’ button?
Heck, is your app listing even:
- Highlighting your app’s benefits?
- Updated with it’s latest information and features?
- Highlighting about how you positively impact your customers?
You thought that the hard part would be building your app. But now you’re riding this rollercoaster of app store changes, while swimming upstream in the rapids and trying to keep your business afloat.
Sound like a mixed metaphor? Confusion is just part of the App Store game.
Imagine feeling confident your app listing was growing your business
What if you felt:
- Excited about how your listing stands out compared to your competitor?
- Confident that your app listing is optimized to attract visitors, rank high, and grow?
- Reassured that your listing complied with the latest app store listing changes, updates, and requirements?
Your app listing’s copy and creatives would make your ideal customers think, “Oh, wow, this is perfect for my store!”
- Filled with ‘voice of customer’ language that appeals to Shopify merchants.
- Refreshed with the latest information, your new features, and up-to-date benefits.
- Optimized to rank for relevant keywords in the App Store and speak to the Shopify merchants visiting your app listing.
And each month, you could see the growth and change in your app performance: rankings, traffic, and installs. At a glance, you could tell which of your experiments and optimizations have made an impact and improved performance and which should stick around.
That’s what it would be like if your app listing was doing all it could to grow your business.
Presenting: done-for-you app store optimization
Stop riding the rollercoaster and marketing in the app store yourself! Work directly with an experienced growth marketer, copywriter, and marketing strategist specializing in Shopify and done-for-you Shopify app store listing optimization (that’s me, Kai Davis 👋).
What’s included
First, we’ll get on a kickoff call so I can better understand your goals in the app store. I’ll bring questions to learn more about your app, performance, target market, and goals.
Next, I’ll review your Shopify app listing and your app’s performance, metrics, and funnel.
Then, I’ll rewrite and optimize your Shopify App Store Listing to highlight your app’s benefits and motivate merchants to click ‘add app.’
You’ll also get suggestions from me for additional app store marketing opportunities to consider, like changes to your app’s explainer video, analytics, or image creatives.
“How much does this cost?”
Done-for-you Shopify app store optimization is $1050.
“What specifically will you be doing?”
- I’ll meet with you for a kickoff call to discuss your Shopify app, target market, metrics and performance, app listing, and app store goals.
- I’ll review your app’s performance, metrics, and funnel and see how your app is performing in the app store.
- I’ll optimize your Shopify App Store Listing to highlight your app’s benefits and motivate merchants to click ‘add app.’ This will bring you up-to-date with Shopify’s latest rules and take care of any low-hanging optimizations you might have neglected.
“What deliverables can I expect?”
You expect a few deliverables:
- Your optimized app listing, with all the content delivered in a Google Doc, neatly organized into sections for your review, and marked up with any additional comments from me.
- Implementation of your optimized app listing. Once you review my optimizations, I’ll implement them for you on your app listing (or you can opt to implement them yourself).
- Suggestions for additional marketing opportunities. I’ll share recommendations for additional marketing, promotional, or growth opportunities for your app. (These are things I could help you implement or you could implement yourself.)
Would you like to work together?
I only work with a small number of clients at a time. I have four three slots available for done-for-you app store optimization clients.
If you’d like to work together, click the button below to tell me about your app and goals in the app store. Once I hear from you, we’ll schedule a time for your initial consultation call. I’ll bring some questions about your app, your goals, and what you’ve tried already. No sales pressure, just a friendly chat.
Think about your business.
Where is your time most valuable?
When I’m helping optimize your app listing and grow your app in the app store, you’re free to focus on your most impactful work: developing your app, working on overall marketing, or running your business.
But this only works if you can leave your app store optimization to someone you can trust, which is why my clients love working with me.
Kind Words From Clients
“You know that feeling when you just can't see the forest for the trees? Well, that was me, completely stumped with my app listing. Out of ideas, I decided to give Kai a call. We had this great chat where we went over everything I'd tried, and then... Kai came through with some jaw-dropping suggestions that totally revamped my app listing. I was blown away when I checked my app installs the next morning, and they had doubled overnight. If you're ever feeling stuck or lost, Kai is your go-to person for that fresh, outside-the-box perspective.”
– Kurt Elster, Shopify App Founder/Owner, Crowdfunder
"I choose to work with Kai because he had a personal approach and experience in the Shopify space.
I also liked the fact that he was going to create a marketing growth plan and give me ux insights into my app.
It was helpful to have Kai actually use the app and get insights beyond what I would get from actual users.”
– Celso White, Shopify App Founder, Otto Promotional Image Scheduler
“What have you found as a result of working together?”
Since acquiring my app and having conversations with you, I’ve been able to bring the app to a positive year-over-year trailing twelve months growth. Something I don’t know would have happened if I didn’t have you in my ear telling me to get on podcasts!
One of my favorite things about working with you is that you equally have ideas to share and also want to learn. I don’t want someone who “knows it all.” I want someone who can bounce ideas around with me, try something out, and, if it doesn’t work, come up with a new idea. I also love that you have recommendations for how to approach growth ideas, even ones that you might not pursue yourself. It’s not a playbook with you, and I love the variety of ideas you have.
“What were two or three other benefits you saw from our work together?”
- Confidence. When I first started, imposter syndrome was really high. But you continued to support me and reassure me that I know more than I think I do.
- A full picture of the data. Though I have a lot of data, I wasn’t looking at it as a CEO. I was looking at it as a developer. The questions you ask me (e.g. what’s my marketing funnel?) really helped me to differentiate the data I collect into two categories—one as a marketer and one as a CEO. The CEO has to figure out the app’s direction, whereas the marketer looks at the different marketing techniques and which ones bring in customers.
“Would you recommend me to others? If so, why?”
HELL YES, and do all the time. I’ve mentioned this already, but I think you have so many options in your pocket, and it’s not a one-size-fits-all advice. Your advice is tailored to my app and goals without sacrificing my unique approach to business.
— Ilana Davis, owner of JSON-LD for SEO
Frequently asked questions
- “I don’t need any help.” That’s not a question — and everyone needs help at some time. With this service, you’re getting done-for-you help to optimize your app store listing and working directly with an experienced marketer specializing in Shopify and with 8+ years of experience working with Shopify merchants (that’s me, Kai Davis).
- “Can’t I figure out these optimizations myself?” You absolutely can, but where will your time make the highest impact? When we work together, you benefit from my broad experience working with many apps in different categories, not just your app.
- “Will you implement these optimizations for us?” Yes! I’ll deliver a document with your optimized listing for your review, and then I’ll implement the optimized listing for you in the app store.
- “Can you work with us on other opportunities?” Yes, I help Shopify apps grow on and off of the app store. After this initial project together, we can work together on other done-for-you marketing opportunities for your app (like SEO, email outreach, or paid advertising).
- “How can I track and know how performance has improved?” When we work together, we’ll look at key metrics for your app to understand current performance, including keyword/category rankings, traffic, and installs. If your app isn’t tracking these (or other) app store metrics and analytics, I can work with you to set tracking up.
"What makes you different? Why not work with an agency?"
First, you’re working directly with me, Kai Davis. Unlike working with an agency, you won’t get passed from a salesperson to a project manager and junior team member. All my clients work directly with me, from initial sales calls through post-project delivery. You’ll have my personalized attention throughout our time together on your business, app, and app store listing.
Second, I have years of personal and professional experience with the Shopify platform. I love Shopify and love working with the owners, developers, and directors of Shopify apps. On top of that, I have a seasoned understanding of Shopify merchants: I’m the founder/owner of Double Your Ecommerce, where since 2014, I’ve worked exclusively with Shopify merchants.
Third, you’ll always know how much it’ll cost to work together before our project starts. I never charge an hourly or daily rate; all my services are fixed-price. You’ll always know exactly how much a project will cost before we start work together.
Shopify Apps I’ve worked with:
Would you like to work together?
I only work with a small number of clients at a time. I have four three slots available for app store optimization clients.
Done-for-you Shopify app store optimization is $1050.
If you’d like to work together, click the button below to schedule your initial consult. I’ll ask questions about your app, goals, and what you’ve tried already.
“What do people say about your work?”
I’ve been fortunate enough to work with many online businesses, creators, and brands to help them grow — including many in the Shopify space. Here is a selection of their kind words.
“It feels like you’ve taken the time to get to know my business, and that you care about my success.”
— Arianne Foulks, Founder/Captain, Aeolidia
"You deliver the hell out of results. You very much know what you’re doing. And you know exactly when to reach out with the right questions."
— Nick Disabato, Founder, Draft
p.s., Looking to grow in the Shopify app store? Market your app with done-for-you app store optimization! Get ongoing experiments and optimizations to your app listing to attract new visitors and convert them. Only three slots are available. Get in touch and tell me about your app right here.