Growing your Shopify app can feel like riding a rollercoaster🎢
Work with a trusted expert to grow your Shopify app with done-for-you app store optimization.
Your app might have the potential to grow, but without regular marketing attention in the app store, it will fail
To attract merchants in the Shopify app store, you need an optimized app listing:
- With tailored messaging relevant to your market.
- Up-to-date, with your latest benefits and features.
- Differentiated from other apps in your categories and keywords.
Maybe you refreshed your listing in the last few months with new information (to meet the… checks notes… what was the latest update Shopify forced?).
But Shopify keeps changing the app store requirements. New twists and turns can leave you uncertain about what’s coming next:
- App listing rewrites.
- Performance badges.
- Suggested search terms.
- Search algorithm updates.
You might see moments of high rankings and increased visibility, but as soon as you deal with one change, another blindsides you, and you’re dealing with a sudden drop.
On top of that, if you want to get more visible in the Shopify app store, you’re fighting for attention in a crowded marketplace.
Depending on your niche and category, you might be fighting dozens of apps for visibility. Keywords you thought were good are now taken by competitors.
And as Shopify rolls out new changes to the App store (like ‘Built for Shopify,’ updated search algorithms, and search ranking boosts), the search landscape is constantly changing.
That’s the Shopify app store rollercoaster. What was yesterday’s stable ranking is today’s volatility.
And then, once you get a visitor to your app’s listing, you need to convert them.
If a merchant shows up at your app listing and what they find is confusing, unappealing, or keyword stuffed, they’ll click the back button and go with a competitor.
Is your app listing doing everything it can to convert visitors into customers? To generate clicks of that ‘add app’ button?
Heck, is your app listing even:
- Highlighting your app’s benefits?
- Updated with the latest information and features?
- Talking about how you positively impact your customers?
You thought that the hard part would be building your app. But now you’re riding this rollercoaster and dealing with constantly changing app store requirements.
Imagine feeling confident your app listing was growing your business
What if you felt:
- Excited about how your listing stands out compared to your competitor?
- Confident that your app listing is optimized to attract visitors, rank high, and grow?
- Reassured that your listing complied with the latest app store listing changes, updates, and requirements?
Your app listing’s copy and creatives would make your ideal customers think, “Oh, wow, this is perfect for my store!”
- Full of ‘voice of customer’ language, pulled from your app reviews.
- Refreshed with new information, your latest features, and up-to-date benefits.
- Optimized to rank for relevant keywords and speak to the visitors they bring to your listing
And each month, you could see the growth and change in your app performance: rankings, traffic, and installs. At a glance, you could tell which of your experiments and optimizations have made an impact and improved performance and which should stick around.
That’s what it would be like if your app listing was doing all it could to grow your business.
Presenting: done-for-you app store optimization
Stop riding the rollercoaster and marketing in the app store yourself! Work directly with an experienced growth marketer, copywriter, and marketing strategist specializing in Shopify and done-for-you Shopify app store listing optimization (that’s me, Kai Davis 👋).
What’s included
First, we’ll get on a kickoff call so I can better understand your goals in the app store. I’ll bring questions to learn more about your app, performance, target market, and goals.
After that, each month, you’ll get two new app store experiments written, deployed, tested, and analyzed on your behalf (e.g., copywriting updates, SEO keyword changes, and category changes).
Ongoing, I’ll track and report on critical metrics for your app store funnel, including keyword/category rankings, traffic, and installs. At the end of each month, you’ll get a report sharing what experiments I tested, what changes we’re seeing, and insight into what I’ll be testing next.
You’ll also get suggestions for additional app store marketing opportunities to consider, like changes to your app’s explainer video or changes to your images and screenshots.
“How much does this cost?”
Done-for-you Shopify app store optimization is $700/month ($1,900/quarter), with a minimum 3-month commitment.
“What specifically will you be doing?”
In the first month
- I’ll meet with you for a kickoff call to discuss your Shopify app, target market, and goals.
- I’ll review your app’s performance, metrics, and funnel and suggest optimizations to how you’re tracking performance.
- I’ll optimize your Shopify App Store Listing to highlight your app’s benefits and motivate merchants to click ‘add app.’
And then ongoing in each following month, I’ll run two new experiments like the following:
- Copywriting experiments to highlight your app’s benefits and improve your messaging (e.g., updates to your app introduction, details, and feature list).
- Pricing detail experiments to highlight the benefits and unique value of each plan (e.g., updating the copy for your pricing descriptions, features, or plan names – not adjusting the plan pricing.)
- Category experiments to rank your app higher in your current categories (or appeal to get into a more relevant category).
- SEO keyword experiments to your app listing to rank higher for your most relevant keywords (e.g., updating and adding additional keywords, tracking ranking changes.)
“When can we stop working together?
(Don’t say ‘never’).”
First, you can cancel our work at any time. Not feeling it? Just let me know.
Second, we’ll likely stop working together after 3-6 months (though every client is different). After that time together, we’ll likely have reached a growth plateau in the app store, and other marketing and growth opportunities will make more sense.
Would you like to work together?
I only work with a small number of clients at a time. I have four three slots available for app store optimization clients.
If you’d like to work together, click the button below to schedule an initial consultation call. I’ll bring some questions about your app, your goals, and what you’ve tried already. (No pressure, just a friendly chat.)
Think about your business. Where is your time most valuable?
When I’m helping optimize your app listing and grow your app in the app store, you’re free to focus on your most impactful work: developing your app, working on overall marketing, or running your business.
But this only works if you can leave your app store optimization to someone you can trust, which is why my clients love working with me.
"I choose to work with Kai because he had a personal approach and experience in the Shopify space.
I also liked the fact that he was going to create a marketing growth plan and give me ux insights into my app.
It was helpful to have Kai actually use the app and get insights beyond what I would get from actual users.”
– Celso White, Shopify App Founder, Otto Promotional Image Scheduler
"Can't recommend Kai enough! We've been working together for well over a year and I can honestly say he has helped significantly in the growth of my app.”
– Ilana Davis, Shopify App Owner, JSON-LD for SEO
Frequently asked questions
- “I don’t need any help.” That’s not a question — and everyone needs help at some time. With this service, you’re getting done-for-you help to optimize your app store listing and working directly with an experienced marketer specializing in Shopify (that’s me, Kai Davis).
- “Can’t I do these optimizations myself?” You absolutely can, but where will your time make the highest impact? When we work together, you benefit from my broad experience working with many apps in different categories, not just your app.
- “How will you track and know what’s improved?” I’ll look at key metrics for your app to understand performance, including keyword/category rankings, traffic, and installs. If your app isn’t tracking these (or other) app store metrics, I’ll work with you to set tracking up in the first month.
"What makes you different? Why not work with an agency?"
First, you’re working directly with me, Kai Davis. Unlike working with an agency, you won’t get passed from a salesperson to a project manager and junior team member. All my clients work directly with me, from initial sales calls through project delivery. You’ll have my personalized attention throughout our time together on your business, app, and app store listing.
Second, I have years of personal and professional experience with the Shopify platform. I love Shopify and love working with the owners, developers, and directors of Shopify apps. On top of that, I have a seasoned understanding of Shopify merchants: I’m the founder/owner of Double Your Ecommerce, where since 2014, I’ve worked exclusively with Shopify stores.
Third, you’ll always know how much it’ll cost to work together before our project starts. I never charge an hourly or daily rate; all my services are fixed-price. You’ll always know exactly how much a project will cost before we start work together.
Shopify Apps I’ve worked with:
Would you like to work together?
I only work with a small number of clients at a time. I have four three slots available for app store optimization clients.
If you’d like to work together, click the button below to schedule your 25-minute initial consult. I’ll ask questions about your app, goals, and what you’ve tried already.
“What do people say about your work?”
I’ve been fortunate enough to work with many online businesses, creators, and brands to help them grow — including many in the Shopify space. Here is a selection of their kind words.
“It feels like you’ve taken the time to get to know my business, and that you care about my success.”
— Arianne Foulks, Founder/Captain, Aeolidia
Is Kai an SEO Master? Hell yes!
I’ve worked with Kai on 6+ Shopify SEO projects, ranging from SEO Audits and Link Building Campaigns to helping Shopify store owners understand why their competitors are outranking them.
I recommend Kai to every single Shopify store owner I know who wants more traffic.
— Kurt Elster, Founder & Principal, Ethercycle
"You deliver the hell out of results. You very much know what you’re doing. And you know exactly when to reach out with the right questions."
— Nick Disabato, Founder, Draft
p.s., Looking to grow in the Shopify app store? Market your app with done-for-you app store optimization! Get ongoing experiments and optimizations to your app listing to attract new visitors and convert them. Only three slots are available. Get in touch and tell me about your app right here.