Marketing + Growth Action Plan

A Marketing + Growth Action Plan is an opportunity for you to get clarity on the path to growing your business. Get actionable ‘do this, not that’ advice that’s personalized to your unique situation.

Are you struggling to figure out what to focus on to market and grow your business?

Where should you spend you time, attention, and marketing budget? What should you do to get more visibility, leads, and growth? You’ve founded your business — a solo consultancy, a small agency, or a software app — and got it growing. But as you’ve worked on getting to that next level, growth has gotten, well, hard. You have an idea of what you’re looking for:

More growth
More revenue
More qualified leads
More exposure and reach

But you’re not sure what steps to take or which marketing opportunities you should pursue to get there.

What steps should you take to grow your business?

Get clarity with a marketing + growth action plan

Working together, we’ll review the business outcomes you want to achieve over the coming months, discuss your options, set goals, and define a plan for you to get there. There are a number of benefits to working together on a marketing and growth action plan for your business.

First, we’ll begin bridging the gap between the outcomes you have in your head (more leads, more clients, more revenue, increased authority, a bigger team) and the projects and initiatives you need to implement to get there.
Second, you’ll walk away with a handful of radically new ideas (as a result of us working together) that will get you even closer to the finish line.

When we work together, my job is to help you identify your goals and then give you feedback and strategic direction on your goals, so you know you’re doing what you need to do.

How this works

Wondering what it’ll be like to work together? Here’s what this project will look like from start to finish.

You’ll start with my Business Health Analysis (as a kickoff questionnaire). Filling this out will help you put your thoughts together and help me understand your current situation and prepare for our time together.
Then we’ll meet for a 90-minute video or phone call. I’ll bring questions about your business, goals, and current challenges. We’ll use our time together to identify the highest-value opportunities in front of you, and the best options for your business, marketing, and growth. If you like, the conversation can be recorded and shared with you.
After that, I’ll record video feedback of your website, app’s marketing site, or landing page. You’ll get ~45-minutes of actionable feedback along with an action plan of what to work on first, and my top pieces of feedback.
Then I’ll put together your marketing + growth action plan. Your action plan will be customized to your unique business, challenges, and available resources, and packed with strategic and tactical direction on what to do to grow.
Finally, we’ll have a 45-minute recommendation discussion call. We’ll use this time together to answer your questions, clarify any details, and confirm your next steps.

Would you like to discuss working together?

I’d love to help support your business, marketing, and growth. Marketing + Growth Action Plans are only $1,500.

Pick a time here for us to meet for a no-pressure initial consultation — just 15 minutes. We’ll discuss your business, the changes you’re looking to see, and if a marketing + growth action plan makes sense for your unique situation.

Client Testimonials

I've been running an app in the app store for a few years now, but user growth has been slow. As a developer, my focus has been on the code rather than the marketing. I knew it was time to create a growth plan and dive into marketing, so I reached out to Kai.

I choose to work with Kai because he had a personal approach and experience in the Shopify space. I also liked the fact that he wasn't only going to create a marketing growth plan but also give me ux insights into my app.

As a result of the project, I am much better equipped to act on the growth plan and put strategies in place to hit my user growth goals in the next few months/years.

I really enjoyed the consultation calls with Kai. It was great to bounce ideas back and forth with Kai before he sent the final report.

I also enjoyed:

The UX assistance and video recordings of Kai's experience with the app. It was helpful to have Kai actually use the app and get insights that I would get from actual users.
The input on my app’s long term strategy. Beyond short term goals, Kai helped me establish a long term growth plan for the app.

I would recommend Kai to other Shopify apps. He takes a personal approach to creating marketing growth plans and gives you insights you can act upon.

- Celso White, Founder, Otto Scheduler

“What have you found as a result of working together?”

Since acquiring my app and having conversations with you, I’ve been able to bring the app to a positive year-over-year trailing twelve months growth. Something I don’t know would have happened if I didn’t have you in my ear telling me to get on podcasts!

One of my favorite things about working with you is that you equally have ideas to share and also want to learn. I don’t want someone who “knows it all.” I want someone who can bounce ideas around with me, try something out, and, if it doesn’t work, come up with a new idea. I also love that you have recommendations for how to approach growth ideas, even ones that you might not pursue yourself. It’s not a playbook with you, and I love the variety of ideas you have.

“What were two or three other benefits you saw from our work together?”

Confidence. When I first started, imposter syndrome was really high. But you continued to support me and reassure me that I know more than I think I do.
A full picture of the data. Though I have a lot of data, I wasn’t looking at it as a CEO. I was looking at it as a developer. The questions you ask me (e.g. what’s my marketing funnel?) really helped me to differentiate the data I collect into two categories—one as a marketer and one as a CEO. The CEO has to figure out the app’s direction, whereas the marketer looks at the different marketing techniques and which ones bring in customers.

“Would you recommend me to others? If so, why?”

HELL YES, and do all the time. I’ve mentioned this already, but I think you have so many options in your pocket, and it’s not a one-size-fits-all advice. Your advice is tailored to my app and goals without sacrificing my unique approach to business.

— Ilana Davis, owner of JSON-LD for SEO

“What if I don’t know what question to ask to get the most value out of our work together?”

Good question, but don’t worry. Every Marketing + Growth Action Plan starts with my Business Health Analysis, my detailed assessment and questionnaire about your business, marketing, and growth.

The Business Health Analysis is a detailed assessment that will help you start thinking critically about your business and your marketing and identify the top questions on your mind for growing your business.

Plus, the Business Health Analysis helps me learn about you and your business so I can understand where I can help you the most.