Today? Answers to reader questions about the Retirement Sale and the Retirement Bundle. Let’s tackle these in order:
First: “Retiring?”
Don’t worry, I’m not retiring. 9/15 of my paid products/books/courses are retiring.
I’m not going anywhere. I’ll be here sharing marketing, growth, and entrepreneurship tips, advice, and stories until they pry my Ono-Sendai keyboard out of my hands.
Second: “Why?”
Behind the scenes, I’ve been working on marketing and strategy for kai davis dot com in advance of a Q1/Q2 marketing push. (More on this in a few days.)
Along the way, I realized it would be helpful to trim my product line. (This was both metric and sanity driven!)
As I spent time working on the site, with fresh eyes, I could see that the metaphorical digital garden that is my paid products was overgrown, and I decided to trim what was growing there. And for that, I used a metrics-based approach.
I took some time and:
- Aggregated all product purchase information since 2015 (!)
- Looked at product performance (in terms of money in and units sold) over 2021 and 2022
- Saw that the products I decided to trim (listed here were at the bottom of the pack in terms of performance
So, I decided to retire these products (ref: https://kaidavis.com/retirement-sale/).
Here are the products leaving my store (snag them individually at 25% off – no coupon required – until 10 AM PST on Jan 4th):
- Referral Systems (
$99$75) - Podcast Outreach (
$150$100 – 33% discount!) - Outreach Mastery (
$200$150) - Pipeline Essentials (
$50$37) - Get More Leads (
$40$30) - Quick Start Lead Forms (
$25$17) - Client Attraction Systems (
$9$7) - The Damn Fine Email Checklist (
$1+$0+ – pay what you want) - Writing Really Good Emails (
$25$18)
And here are my products that are sticking around:
- Initial Call Script
- Raise Clients From The Dead!
- Email Template Library
- The Outreach Blueprint
- Quick Start Roadmapping (My best-selling product 💎)
I’m excited because this change leaves me with a nice, clear product line — and space to grow new things.
What then?!
Again, don’t worry. I’m not going anywhere. Deo Volente, I plan to be here and doing this for quite awhile.
I’ve got some exciting things in the works for 2023. More on those with time. 🙂
A reminder that the 50%-off Retirement Bundle disappears tomorrow (Jan 4th)
Tomorrow at 10 AM PST, all nine of these products will disappear from my store.
- Referral Systems
- Podcast Outreach
- Outreach Mastery
- Pipeline Essentials
- Get More Leads
- Quick Start Lead Forms
- Client Attraction Systems
- The Damn Fine Email Checklist
- Writing Really Good Emails
Until then? You can purchase all nine of these products in the Retirement Bundle and get them in one transaction at a significant discount ($299 – 50% off!).
Plus, you’ll get $130 in bonus coupons and discounts:
- $40 off my best-selling Quick Start Roadmapping ($110 with coupon)
- $30 off my popular Email Template Library ($65 with the coupon)
- $60 off Pipedrive’s CRM Professional plan (one month free to kick the tires – a great deal on my favorite CRM for solo consultants and small agencies).
You can read more about each product in the retirement bundle here: https://kaidavis.com/the-retirement-bundle/.
Or you can order the bundle here for $299, save 50% on all nine products, and get $130 in bonus coupons and discounts: https://kaidavis.gumroad.com/l/retirement-bundle?wanted=true.
Questions? Comments? Something I could better explain? Tap reply and say hey.
Excelsior!
Kai
