Whenever I’m doing a podcast tour for myself or working with a client on a Podcast Tour Action Plan, I focus on identifying relevant topics for our audience. Enjoy this worksheet/questions that I go through with every client.
Capturing your topics
Controversial Opinions
List 2-3 controversial opinions that you have about your industry, target market, or discipline. Where are people doing it wrong?
–
–
–
Solutions to Common Problems
List 2-3 common problems that people in your industry frequently are experiencing. These can be large-scale problems or ‘triggers’ that indicate they’re about to experience the problem you can help them solve.
–
–
–
Area of Expertise
What are you an expert about? List 2-3 different areas of expertise that you have.
–
–
–
Refining Your Topics
List the topics that you brainstormed above here in the format:
Title — Short 1-2 sentence description. Think of this as a subheadline to the topic.
1.
2.
3.
4.
5.
6.
Refining Your Pitches
For each pitch, we’ll want to go through a pass of refining the pitch to make it more interesting and exciting for the host that we’re pitching and the audience that’s listening. What sells?
- Anything quantifiable (“How we increased FOO by X% in Y months”)
- Anything that solves a problem (“How to get more clients in your pipeline”)
- Anything that’s actionable for the audience (“Do this today to BENEFIT”)
We’re going to go through three new drafts of each pitch:
Draft One: Start with giving a passing nod to search engines.
What is a 2-3 word keyword phrase you’d want this episode to come up for? Mix it into your pitch.
1.
2.
3.
4.
5.
6.
Draft Two: Next, consider social media users. The pitch of the piece should be compelling to busy strangers.
Feel free to get clickbaity. What would inspire someone to click on this in their timeline or newsfeed?
1.
2.
3.
4.
5.
6.
Draft Three: Add a piece or two of flair.
The easiest way to do this is to add better words (change verbs or add adjectives), or replace dull words with ones that sparkle.
1.
2.
3.
4.
5.
6.
Refined Pitches
Excellent — now let’s finalize these refined pitches.
Controversial Opinions
List 1-2 controversial opinions you have about your industry, target market, or discipline. Where are people doing it wrong?
- Episode Title — Episode Description
- Episode Title — Episode Description
- Episode Title — Episode Description
Solutions to Common Problems
List 1-2 common problems that people in your industry frequently are experiencing. These can be large-scale problems or ‘triggers’ that indicate they’re about to experience the problem you can help them solve.
- Episode Title — Episode Description
- Episode Title — Episode Description
- Episode Title — Episode Description
Area of Expertise
- Episode Title — Episode Description
- Episode Title — Episode Description
- Episode Title — Episode Description