(This article is part of the MicroConf 2015 Recap. Want to explore more talks from the event? Go back to the Recap Hub)

Main Concept

How to grow a Productized Consulting offering

Talk Recap

AppAfterCare.com
- High-touch concierge app maintenance for businesses with an App already in the AppStore
- $120k YRR

Sell to businesses
Charge more
Make customers more money — are you creating issues for them or solving problems for them?
Save them time / hassle
Sell to an industry that you know — If you don’t understand the market / don’t speak the lingo, don’t sell to them.
Don’t make it about your time — Don’t sell X units of your time (it’s a great start), but sell a ‘thing’ that solves a business problem, not something that’s tied to time
Pursue Partnerships & Referrals
Pick a service where leads have a ‘web visible service’

Identify key characteristics of ‘ideal’ customers — 10 – 250 employees, tech industry, SF Bay Area, Austin
Crawl AppStore new submissions, find companies that match the above release
Find contact details (senior, not engineer) and contact with a freebie related to being new in the appstore/comment about state of app
Follow up until they tell you to get lost or become a customer (HT Steli @ close.io))

[mc_tweet]How to grow a Productized Consulting offering[/mc_tweet]

[mc_tweet]How to grow a Productized Consulting offering[/mc_tweet]

(This article is part of the MicroConf 2015 Recap. Want to explore more talks from the event? Go back to the Recap Hub)