Welcome to the Free Email Outreach Course

If you’re here, that means you’ve successfully joined the Free Email Outreach Course. You’ll get Lesson 1 in your inbox in just a few minutes — or read on below for a copy of the first lesson.



This is lesson 1 of 5 in a free email course on How To Email Anyone And Get A Reply. In this free email course, you’ll learn how to master the fundamentals of writing emails that get replies.

Hello and welcome to the first lesson!

Over the next 5 days, you’re going to learn how the secrets behind emailing anyone — prospects, clients, colleagues, friends, influencers, audience owners, or anyone else — and get a reply.

You’ll learn better practices that will help increase how many of your emails get opened, get read, and get replied to.

You’ll learn how sending emails to people (“Outreach Marketing”) is really about building and maintaining a relationship with the person you’re emailing.

In today’s lesson? You’re going to learn three simple, fundamental concepts that will make it easier for you to write emails that people want to reply to.

Personalize The Email

When you’re writing the email, make sure it feels personal to the recipient.

Mention specific, relevant details.

Include their name. Or their company’s name.

Even if you’re sending the same template to a number of different people, taking the time to personalize the email you’re sending with the recipient’s details makes it much more exciting for the recipient to read.

Write ‘You’ Focused Emails

Your emails must focus on the value you’re providing to the recipient. It’s too easy to write a me, me, me email that demonstrates no value to the person you’re emailing.

Instead, you need to write ‘you’ focused emails that illustrates the benefit you’re providing to the person you’re emailing.

Tell The Recipient What To Do Next

Your emails must have a clear next step for the recipient to take.

The default action that any email recipient will take with an email they don’t understand is ‘archive’ or ‘delete.’

Everyone you’re emailing is a human, which means the default choice for them is ‘do nothing,’ so unless your email has a compelling reason for them to take whatever action you’re asking of them, your email will fall victim to ‘do nothing.’

By providing a clear call-to-action within your email, you make it easy for the recipient to know what to do next. They have a clear path to take.

When you include a clear next step for the recipient to take, you make it easy for the recipient to want to reply.

Why is that?

Because now they know what to do!

How often have you received an email from someone and there is no clear next step for you to take? It’s a bunch of interesting words and then…


By including a specific next step for the person you’re emailing to take, you’ll make it easier for them to know how to reply or what to do next.

When you have ‘You’ focused language and clear calls to action in place in your emails, you’ll be writing emails that get replies.

By following these three fundamental concepts when you write emails, you make it easy to get replies.

  • Your email is personalized to your recipient making it stand out from spammy, non-personalized emails
  • What you’re presenting in your email is framed in ‘you’ focused language specifying how they’ll benefit from a relationship with you
  • Your email includes specific instructions on next steps, telling them exactly what to do next — and what to expect after that

When you have these three elements in place in your email, you make it likely the person reading the email will reply.

Why is that?

Because your email is now:

  • Personalized and specific to the person you’re emailing
  • Written in ‘you’ focused language so you’re talking to the person you’re emailing
  • A clear step in a path. When you include a clear next step for the recipient, you make it easy for them to know what to do next

Tomorrow, we’ll take a look at a real life example outreach email I received and see how it measures up against these three elements.

Now, your homework: hit reply and tell me the #1 issue you’ve had with emails you’ve been sending.

  • Are people not opening your emails?
  • Are people opening, but not replying?
  • Are people replying, but saying ‘Not for me’?

Whatever you’ve been struggling with writing and sending emails, hit reply and let me know.