Writing proposals for free doesn’t pay the bills

How is proposal writing hurting your business?

  1. Tire-kickers will gleefully spam the โ€˜request proposal’ button. Since you canโ€™t tell from the outside if someone is a tire-kicker (and doesnโ€™t have a budget), youโ€™re on the hook to write a proposal when someone asks.
  2. Writing proposals wastes your time. If you spend an average of 4 hours/week writing, discussing, and negotiating proposals and quotes, that’s 208+ hours of your time spent on proposals each year. (And if you win
  3. Proposals are at best an educated guess based on a ~30-60 minute initial conversation. Before you make a guess about scope, price, or timeline, shouldn’t you have a dedicated meeting to discuss the client’s strategy and the project’s goals, timeline, and budget?

Imagine eliminating free proposal writing from your business

What if the only way people could get started working with you was with an initial paid strategy and discovery project โ€” a roadmap.

You could tell your new clients that before you write a proposal, you start with a focus on strategy and discovery.

That way, your client relationships would all start with a meeting to collaborative understand their problem and goals and define a path to get them from here to there.

And if it came time to write a proposal, you would write it with an insider’s knowledge of the client’s business, goals, and timeline โ€” and after an initial paid project together.

Start selling Strategic Roadmaps (and stop writing free proposals)

Sure, you could continue spending dozens of hours each year writing proposals that get tossed into the trash.

Or you could:

  1. Launch a strategy-focused roadmapping service
  2. Eliminate the pains of proposal writing from your business
  3. Get paid for your strategy and insights
  4. Position yourself as a high-value consultant
  5. Start to command premium rates
  6. Radically differentiate yourself your competition

The truth is you deserve to start charging for what you’ve been giving away for free in your proposals โ€” strategic insights and expertise based on your years of experience working with clients and solving problems.

Plus, because roadmaps are a great initial project, you might not ever need to write a formal quote or proposal. The next step in your relationship after the initial roadmapping project might be as simple as:

<You> “Alright, you need A and B. I recommend tackling A first. I can handle that for you and it’ll cost $X. Should I send over an invoice?”

<Your Client> “Sounds great. Let’s do it ๐Ÿ‘”

Learn how to launch and deliver a roadmap with Quick Start Roadmapping

Inside Quick Start Roadmapping, you’ll get everything you need to stop writing proposals and start selling high-value strategy-focused discovery projects.

  • What should your price be?
  • What meetings should you have?
  • What should you name your offer?
  • What deliverables should you include?
  • How should you specialize based on your industry?

Itโ€™s easy to talk at a high level about roadmaps, but how do you approach selling a strategy offering step-by-step?

Youโ€™ll find answers to these questions (and more) inside Quick Start Roadmapping. The book and videos are packed full of insights and answers to important questions.

Plus, Quick Start Roadmapping includes a 14-Item Resource Library with:

  • Tools
  • Guides
  • Resources
  • Templates
  • Worksheets

And everything else you need to get started, launch your roadmap, and market, sell, and deliver it to your client.

And when you sell your first roadmap โ€” no matter if you sell it for $500, $1500, or $5000+ โ€” youโ€™ll see a fantastic return on your investment in Quick Start Roadmapping.

Get the complete Quick Start Roadmapping (and save $25)

When you order the Complete Package of Quick Start Roadmapping, you’ll receive everything included:

  • Quick Start Roadmapping: The Book
  • 14-Item Roadmapping Resource Library
  • [Video Interview] Roadmapping Offers with Kurt Elster of Ethercycle
  • Roadmapping Overview Webinar and Q&A with Kai Davis

You can order the complete Quick Start Roadmapping today for $120 $95 (saving you $25).

Remember, these holiday savings vanish at 11:59 pm PT on 11/30 ๐Ÿ•›.


“What’s inside Quick Start Roadmapping?”

With your purchase, you’ll receive the complete Quick Start Roadmapping, including:

Quick Start Roadmapping: The Book

This book covers the step-by-step process of offering, selling, and delivering roadmapping projects to your clients.(Available in PDF, ePub, and Mobi format).

14-Item Roadmapping Resource Library

The Roadmapping Resource Library is a treasure. Inside, you’ll find 14+ resources, including tools, templates, and videos.

  1. Roadmapping Kickoff Questionnaire Template
  2. Video Walkthrough of the Questionnaire (5 Minutes)
  3. Kickoff Questionnaire Question Swipe File
  4. Kickoff Meeting Agenda
  5. Roadmapping Standard Operating Procedures
  6. Video Walkthrough of the Meeting Agenda and Standard Operating Procedures (11 Minutes)
  7. Report Deliverable Template
  8. Video Walkthrough of Report Deliverable Template (5 Minutes)
  9. Roadmapping Deliverable Planner
  10. Roadmapping Pricing Planner
  11. Post-Roadmap Project Proposal Template
  12. Advisory Sheet: Top Mistakes To Avoid With Roadmapping projects
  13. 11 Roadmapping Email Templates (in a Google Docs swipe file and PDF formats)
  14. Quick Guide: Roadmapping Sales Page

[Video Interview] Roadmapping Offers with Kurt Elster of Ethercycle

Youโ€™ll love this 50-minute video interview with Kurt Elster of Ethercycle.

In this interview, we dive into how Ethercycle uses roadmapping offerings as one of their core service offerings.

Watch the video interview โ€” or read the included (human generated) transcript.

Roadmapping Overview Webinar and Q&A with Kai Davis

This is a 50-minute recording of a webinar and Q&A that Kai Davis (author of Quick Start Roadmapping) gave.

The Webinar and Q&A offer a detailed overview of the entire roadmapping process and answers to common questions.

Watch the video interview โ€” or read the included (human generated) transcript.

Order the complete Quick Start Roadmapping (and get a special holiday discount)

When you order the Complete Package of Quick Start Roadmapping, you’ll receive everything included:

  • Quick Start Roadmapping: The Book
  • 14-Item Roadmapping Resource Library
  • [Video Interview] Roadmapping Offers with Kurt Elster of Ethercycle
  • Roadmapping Overview Webinar and Q&A with Kai Davis

You can order the complete Quick Start Roadmapping today for $120 $95 (saving you $25).

Remember, these holiday savings vanish at 11:59 pm PT on 11/30 ๐Ÿ•›.


Or order the Strategy Package (and get a bonus 1-on-1 roadmapping advisory call with Kai Davis)

When you order the Strategy Package, you’ll receive the complete Quick Start Roadmapping (including everything listed above).

You’ll also receive a 1-on-1 50-minute video call with Kai Davis. get answers to your questions about launching a roadmapping service offer and personalized advice for your unique situation. (Your call will be recorded and shared with you after our meeting.)

You can order the Strategy Package of Quick Start Roadmapping today for $350 $300 (saving you $50).

Questions, Frequently Asked

โ€œWhatโ€™s unique about Quick Start Roadmapping?โ€

With Quick Start Roadmapping, youโ€™ll have the tools, templates, guidance, and instruction you need to get started with roadmapping.

Quick Start Roadmapping focuses on giving you the ’80/20โ€™ essentials and information you need to sell, market, and deliver roadmapping projects to your clients.

Youโ€™ll get documentation, instruction, resources, templates, and examples you need to start selling roadmaps in the coming weeks.

โ€œIs roadmapping effective? Does it work 100% of the time?โ€

Nothing works 100% of the time. That said, offering project roadmaps as a paid service offering is an incredibly effective way for your business to:

  • Eliminate bad-fit clients earlier in your sales process
  • Add a new, profitable, strategy-focused engagement to your offerings
  • Develop a rapport and build a relationship with each new client by starting with a small initial project

With your purchase, youโ€™ll receive everything I could think of to help you succeed on your journey. You’ll still need to do the work.

โ€œWhat if Iโ€™m not happy with my purchase?โ€

I want you to have a smile on your face. If you are less than 100% satisfied with your purchase, run into a challenge, canโ€™t find something, or have a question, email me and say so. Iโ€™ll do whatever I can to make sure youโ€™re happy.

Start offering roadmaps in 2022

Imagine this for your 2022:

  • Eliminating the pains of proposal writing
  • Getting paid for your strategy and insights
  • Positioning yourself as a strategic consultant
  • Radically differentiating yourself from your competition

Does that sound like the direction you want to take your business in? If it does, then Quick Start Roadmapping is what you’ve looking for.

With your purchase, you’ll receive everything you need to market, sell, run, and deliver paid roadmapping projects with your clients, including the 14-Item Roadmapping Resource Library.

Order the complete Quick Start Roadmapping (and get a special holiday discount)

When you order the Complete Package of Quick Start Roadmapping, you’ll receive everything included:

  • Quick Start Roadmapping: The Book
  • 14-Item Roadmapping Resource Library
  • [Video Interview] Roadmapping Offers with Kurt Elster of Ethercycle
  • Roadmapping Overview Webinar and Q&A with Kai Davis

You can order the complete Quick Start Roadmapping today for $120 $95 (saving you $25).

Remember, these holiday savings vanish at 11:59 pm PT on 11/30 ๐Ÿ•›.


Or order the Strategy Package (and get a bonus 1-on-1 roadmapping advisory call with Kai Davis)

When you order the Strategy Package, you’ll receive the complete Quick Start Roadmapping (including everything listed above).

You’ll also receive a 1-on-1 50-minute video call with Kai Davis. get answers to your questions about launching a roadmapping service offer and personalized advice for your unique situation. (Your call will be recorded and shared with you after our meeting.)

You can order the Strategy Package of Quick Start Roadmapping today for $350 $300 (saving you $50).

Remember, these holiday savings vanish at 11:59 pm PT on 11/30 ๐Ÿ•›

That’s in…

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