Learn how to
attract intentional referrals

Most of us are asking for referrals incorrectly. We ask for generic ‘referrals to new clients,’ instead of getting hyper-specific about who we can help, what problems we can help with, and how we can help.

With Referral Systems, you’ll learn exactly how to get specific when you ask for referrals, how to put your referral marketing on auto pilot, and how to set up your own referral system for your business.

What would another 3-6 clients this year mean for your business? For most of us, it would mean the difference between ‘feast’ and ‘famine.’

Learn how to how your referrals on autopilot with Referral Systems.

79.9% of freelancers admit
they have no system to get referrals

One piece of market data that fascinates me is this:

63.4% of freelancers felt over 50% of their business came from referrals — and yet 79.9% admitted they had no system to get more clients through referrals.

This statistic comes from business consultant Michael Rozbruch, who polled several thousand small businesses.

Imagine how much better-off those 79.9% of freelancers would be if they had a repeatable system they could follow to get more clients through referrals.

When I read that 79.9% of freelancers didn’t have a system to get more clients through referrals, I became fascinated. I started to ask two questions:

  • How do successful freelancers get clients through referrals?
  • What are the factors that successful businesses cite as helping them get more clients through referrals?

What did I discover? Two things:

  1. First, that to get more referrals, you need a repeatable, systematic, authentic approach to stimulating referral conversations, educating people who who is a great referral for your business, and collecting leads referred to you.
  2. Second, that we’ve all been thinking about the value of a referral in the wrong way.

“What’s the true value of a referral?”

As part of my research for Referral Systems, I sat down with a colleague who runs a software consultancy. She mentioned an amazing fact about the return on investment she experiences with proposals she sends out.

  • New Clients: With new clients, for every $10,000 in proposals she sends out, she makes $3,000, on average, with 30% of proposals being accepted by the client.
  • Repeat Clients: Repeat client projects are better. Because she has an already established relationship with her past clients, for every $10,000 in proposals she sends out, she makes $9,000 on average.
  • Referral Clients: When she started analyzing her business with referrals in mind, she was amazed at what she found: these referrals clients were her most valuable segment of clients! For every $10,000 in proposals she sent out to referrals, she made $16,000.

How can referrals be
five times more valuable than new clients?

It was because the referral clients were coming in already primed by the referral to work with her.

The clients referred to her for projects frequently asked for more, more often. And they were happy to pay for it.

These were her ideal clients.

  • They were qualified
  • They had been referred in
  • They were ready to work together

When the first project was complete, they were immediately ready to work together on a second project.

Everything else was just in the details.

Find your dream clients with referrals

When you get a referral, you’re getting someone that has been specifically selected because of their match for you.

You’ve created a referrable moment by educating someone (e.g., colleague, past client, friend in the industry) on who your ideal client is, what problems you can solve for them, and what outcomes you can generate for clients.

And now they know exactly who to refer to you. Your ideal clients. Your dream clients.

Imagine this: what if you had 5, 10, 20+ people who were on the lookout for your ideal clients for you? And when they found one, they knew exactly what to say about you and how to refer someone to you?

I’d imagine if that were the case, you’d have an endless stream of your dream clients knocking on your door.

But how can you build a personal referral hype squad?

  • Won’t it take hours? It won’t.
  • Doesn’t it only work in certain businesses? It works for experienced freelancers and consultants who know what they’re selling β€” like “Rails” or “Design” or “Copywriting β€” and who they’re selling to.
  • Won’t it result in low-quality leads? Referrals are the fifth most trust-building lead generation activity, according to Philip Morgan, a marketing consultant for independent consultants, which means referrals result in better leads, faster.

Presenting, Referral Systems

Put your referral marketing on auto pilot

If you want more referrals in your business, then you’ll want to implement repeatable referral systems.

I’ve recorded a collection of videos and audio along with resources (email templates, web page templates, phone scripts, sample letters) that will teach you how to put referral systems in place for your business.

These types of referral systems are low-effort to implement and take some time to generate referrals. If you get started today, you’ll start to see the fruit of your labor in a few weeks.

In Referral Systems, you’ll learn:

  • 13 different repeatable systems for referrals β€” not just the same advice to “talk to your past clients,” but thirteen unique systems, including one I learned when it was used on me (to great success!)
  • How to identify if you’re selling a “What” or a “Who” — and how to integrate what you sell (and who you sell to) into your referral system
  • How to define your ideal clients β€” so you can tell your referral sources exactly who to send you
  • Sample email and phone scripts β€” you can use these in person, on the phone, in writing, or over email to ask for referrals
  • How to use “The Principle of Reciprocation,” as coined by Dr. Robert Cialdini, to generate referrals for your business
  • How to educate clients on why they should send referrals to you β€” and the exact process they’ll follow to refer people to you
  • What a repeatable referral system looks like β€” and the specific steps to follow to get one implemented in your business
  • How to create and maximize ‘Referrable Moments’ β€” there’s where someone’s eyes light up and they say “Oh! I need to introduce you to…”

Included with your purchase:

  • Referral Systems (Video Course): You’ll receive the 10-lesson video course that will teach you how to set up referral systems for your business
  • Bonus #1: Referral Systems Audio Q&A Library: You’ll receive access to an audio library of 30 audio lessons answering questions from freelancers and consultants about setting up a referral system
  • Bonus #2: Referral Systems Quickstart Guide: Jump ahead implementing your Referral System with this Quickstart Guide
  • Bonus #3: List of Referral Systems and Referral Sources: You’ll have a list of recommended referral systems and referral sources to reference as you identify the best referral systems for your business
  • Bonus #4: Referral Email Signature: You’ll have an email signature that you can copy, customize, and use, to ask for referrals
  • Bonus #5: Referral Email Templates: You’ll have a collection of 7+ email templates you can use for your referral outreach and referral follow-up

“How much is Referral Systems?”

Referral Systems is available for purchase today. This video course is $99.

If this material and information in Referral Systems helps you land ~3 new clients over the coming months, that will be a healthy return on your investment.

“The referrals course is excellent. It was exactly what I needed to kick-off a referrals system. The contacts’ responses have been positive!”

– Leonid Mirsky

And your purchase is protected
by my ‘Smile on your Face’ guarantee

I want you to have a smile on your face. You can order this product with the confidence of knowing that you’re protected.

If you watch the videos, read the scripts, listen to the recordings, and implement the systems and decide that Referral Systems isn’t right to help your business, just reply to your receipt and say “Kai, I’d like a refund.” You’ll receive a full refund in just a few days. Because I want you to have a smile on your face.

Frequently Asked Questions

“Does Referral Systems come with information on how to
initiate partnerships with other people who serve the same target market?”

Yes, it does!

There’s a complete video lesson (and multiple audio lessons) on how to initiate partnerships with other people who serve the same market as you.

“Who is Referral Systems right for?”

You’re a full-time, experienced freelancer or an independent consultant. You’re asking questions like:

  • “What should I do to find new clients?”
  • “How do I find leads? The systems I’m using aren’t working anymore”
  • “Where do I find my ideal clients?”

Referral Systems is right for you if you’re willing to invest 5-10 hours of your time in identifying, implementing, and setting up a referral system for your business.

Put your referral marketing on auto pilot

If you want more referrals in your business, then you’ll want to implement a repeatable referral process in your business.

In Referral Systems, you’ll learn:

  • 13 different repeatable systems for referrals β€” not just the same advice to “talk to your past clients,” but thirteen unique systems, including one I learned when it was used on me (to great success!)
  • How to identify if you’re selling a “What” or a “Who” — and how to integrate what you sell (and who you sell to) into your referral system
  • How to define your ideal clients β€” so you can tell your referral sources exactly who to send you
  • Sample email and phone scripts β€” you can use these in person, on the phone, in writing, or over email to ask for referrals
  • How to use “The Principle of Reciprocation,” as coined by Dr. Robert Cialdini, to generate referrals for your business
  • How to educate clients on why they should send referrals to you β€” and the exact process they’ll follow to refer people to you
  • What a repeatable referral system looks like β€” and the specific steps to follow to get one implemented in your business
  • How to create and maximize ‘Referrable Moments’ β€” there’s where someone’s eyes light up and they say “Oh! I need to introduce you to…”

Included with your purchase:

  • Referral Systems (Video Course): You’ll receive the 10-lesson video course that will teach you how to set up referral systems for your business
  • Bonus #1: Referral Systems Audio Q&A Library: You’ll receive access to an audio library of 30 audio lessons answering questions from freelancers and consultants about setting up a referral system
  • Bonus #2: Referral Systems Quickstart Guide: Jump ahead implementing your Referral System with this Quickstart Guide
  • Bonus #3: List of Referral Systems and Referral Sources: You’ll have a list of recommended referral systems and referral sources to reference as you identify the best referral systems for your business
  • Bonus #4: Referral Email Signature: You’ll have an email signature that you can copy, customize, and use, to ask for referrals
  • Bonus #5: Referral Email Templates: You’ll have a collection of 7+ email templates you can use for your referral outreach and referral follow-up

“How much is Referral Systems?”

Referral Systems is available for purchase today. This video course is $99.

If this material and information in Referral Systems helps you land ~3 new clients over the coming months, that will be a healthy return on your investment.

“The referrals course is excellent. It was exactly what I needed to kick-off a referrals system. The contacts’ responses have been positive!”

– Leonid Mirsky

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