Want to get placed on the podcasts that your buyers listen to?

Let me ask you this: what if you — weekly — were speaking to an audience of 50, 500, or 5,000 ‘dream clients’ for your business by being interviewed on podcasts? What impact would that have on your business, marketing, and promotion?

From experience, reaching a wide audience of ‘dream clients’ for your business helps you:

  • Network with decision makers and influencers
  • Build awareness for your business’s brands, products, or services
  • Position yourself as the go-to authority and expert in the minds of your target market

Your path forward is guesting on business podcasts. When you guest on a business or niche podcast that reaches your target market, you’re unlocking access to a large audience of your dream buyers.

And when you repeatedly reach this same audience by guesting on multiple podcasts, you’ll build a strong rapport with these listeners. These podcast listeners will turn into your raving fans and best buyers. They’ll buy more of your products and services, promote you to their friends, and spend more, more often.

But setting up your own podcast tour takes a lot of time and effort. You need to figure out how to decide on your topics, write your outreach emails, prospect and research shows, send your podcast outreach emails, and then show up and record.

How much would it be worth to save yourself hours of sweat and tears researching and figuring out how to get on podcasts yourself?

Inside Podcast Outreach, you’ll find everything you need to get on high-quality podcasts, master the podcast outreach process, and place yourself on shows that your target market listens to.

You’ll love the templates, resources, and video interviews to help you get the most mileage from your podcast tour, including:

  • Podcast Outreach: The Book, a detailed, action-focused ‘do this, not that’ guide on the steps to take to get on podcasts.
  • Email Template Library with 32 ready-to-use email templates
  • Video Interview Library featuring interviews with 12 podcast hosts, frequent podcast guests, and digital marketers (12 Videos, 8 Hours)

How can you easily reach
an audience of your dream buyers?

What are you supposed to do to grow your audience, share your expertise, and build your authority?

Maybe you’ve already read about (or tried) any number of marketing and promotional ideas:

  • You could spend your money on Pay-per-Click advertising, but the problem with paid advertising is that when you stop paying, the traffic stops. And as your competition enters the market, the prices go up, and your margins will shrink.
  • You could hire a full-time public relations specialist to promote your brad, but great publicists can cost you $100,000 or more every year. How many leads would they need to generate for you to see a return on your investment?
  • You could hire an SEO firm that guarantees “1st-page rankings” or “killer backlinks.” But all you’ll get is hundreds of low-quality, black-hat links and a short burst of traffic — before you get hit with a penalty and your traffic stops overnight.
  • You could do nothing, but every day you wait to start is a day you’re leaving money on the table. If your competitors are already appearing on podcasts, do you want to fall further behind?

Let me ask you this: what if you — weekly — were speaking to an audience of 50, 500, or 5,000 ‘dream clients’ for your business?

Growing your audience (without needing a second mortgage to pay for your Facebook Ads) is possible. All it takes is investing a few hours in setting up your own Podcast Tour.

What impact would that have on your business? If you’re like any of the thousands of people who have purchased and read my content on how to get on podcasts, you’ll see more awareness, more authority, and more exposure in your industry.

Inside Podcast Outreach, you’ll learn how to get on podcasts. You’ll learn how to connect with the hosts of podcasts that your dream buyers listen to, pitch them on having you on their show as a guest, and prepare for a high-quality recorded conversation.

Podcast Outreach covers just the things you need to know to get on podcasts, with simple terminology, a concise format, and vital information on how to get on podcasts as a guest.

Presenting, Podcast Outreach

Podcast Outreach gives you answers to your most pressing questions about how to get on podcasts. It’s a book, email template library, and video interview library that will teach you how to talk the talk and walk the walk of placing yourself on podcasts through email outreach. You’ll learn how to:

  • Define who you’re looking to reach (your target market)
  • Find hosts of podcasts that are made for your target market
  • Create pitches and topics that resonate with your target market
  • Stimulate conversations with podcast hosts (and suggest yourself as a guest) with Podcast Outreach

In my work helping business owners (service professionals, technical founders and authors, course creators) get placed on podcasts as guests, I developed the repeatable, step-by-step system to get on podcasts that make up this book..

Podcast Outreach is designed to help you go from 0 to 100 on your podcast tour. In service of that goal, Podcast Outreach was written to answer the common questions that my clients were asking. You’ll learn how to master your podcast tour with answers to questions, like:

  • How do you prepare for an interview?
  • How do you follow-up effectively and politely?
  • How do you know what topics to pitch to a podcast?
  • How do you go about coordinating your podcast tour?
  • How do you stand out in a sea of terrible outreach emails?
  • How do you convert listeners into subscribers, leads, or customers?

You’ll find answers to every one of these questions (and more) inside Podcast Outreach.

“How much is Podcast Outreach?”

Podcast Outreach is available for your purchase today at a low price that makes sense for any budget.

You can buy the Complete Package of Podcast Outreach and receive the book, the Video Interview Library, and the Email Template Library for one low price: $99. Or you can order the Strategy Package and receive everything included above plus a 1-on-1 video call for: $250.

The Complete Package

Altogether, you’ll receive:

  • Podcast Outreach: The Book and learn the complete, step-by-step process to get on podcasts as a guest.
  • Expert Interview Video Library (8 hours of content). You’ll learn from experts, podcast hosts, and frequent podcast guests about how to get on podcasts as a guest, write outreach emails, get over your nerves, and get the best results possible on your podcast tour.
  • Email Template Library, with 32-email templates that you can copy, customize, and send to kick start your Podcast Tour

The Strategy Package

Altogether, you’ll receive everything included above, plus:

  • 1-on-1 Podcast Outreach Clarity Call. You’ll receive a 1-on-1 video call to discuss your plan and approach for your podcast tour, review your strategy, and answer your questions.

Kind Words from Customers

Kennedy Collins Founder, Ohmcoach

“Purchasing the book and talking with Kai saved me many hours of research, trial and error, self-doubt, and heartache, and would have been a bargain at twice the price!”

I was concerned that it was too early in the process of launching and promoting a product to start doing podcast interviews. I felt like a bit of an ‘imposter’ trying to promote and build an audience before I had a product ready to go — and I worried that podcasters wouldn’t want to talk to me.

Turns out that:

  • If you’re able to speak and write cogently about your topic and help people, people are always willing to talk to you.
  • The only time where it’s too early to do promotion is if you don’t have an email list (or some other form of reengagement strategy) ready

We literally haven’t gotten a “no thanks” yet — we’ve gotten a few no replies that we’re still following up with, but literally not a single “you’re not qualified”.

Getting on the phone with Kai after purchasing the book was really, really helpful — the book helped make a good general plan and have a good understanding of the landscape, but talking with Kai really reassured me that the path I was taking was the right one.

Sometimes you don’t know what you don’t know, and talking to an expert like Kai provided me with the confidence to execute quickly and decisively.

I wouldn’t have been able to put together a solid plan of action for Kai to approve without the book in the first place; it really helped me understand the way that podcasting and podcast guesting works.

While a large portion of the time speaking with Kai was confirming that we were on the right path, Kai also provided some strategic tweaks (largely around which podcasts to target) that saved many hours of trial and error.

I strongly recommend Podcast Outreach! Purchasing the book and talking with Kai saved me many hours of research, trial and error, self-doubt, and heartache, and would have been a bargain at twice the price!

Kennedy Collins, Founder, Ohmcoach

Ryan Waggoner

The subscribers I get from podcasting are by FAR the most engaged subscribers I have. Like, 90% open rates and 70% click rates. They respond to questions and are very encouraging.I need more. 🙂

Josh Doody

After I sent my first email from Kai’s Podcast Outreach book, I was scheduled to record on a large podcast with over 100 episodes that reached an audience of my dream buyers!

Mojca Mars

After I sent my first email from Kai’s Podcast Outreach book, I was scheduled to record on a large podcast with over 100 episodes that reached an audience of my dream buyers!

Included with your purchase:
the book, email templates, and video interviews

Inside, you’ll get everything you need to succeed with your podcast tour. Altogether, here’s what’s included:

Podcast Outreach (The Book)

Inside, you’ll learn the specific steps to take to navigate the podcast outreach process. With detailed examples, screenshots, and step-by-step instructions on both your strategy and tactics, you’ll learn how to outreach to podcast hosts and get on podcast.

  • Chapter 1: Podcast Outreach
  • Chapter 2: Let’s Talk About The Fear
  • Chapter 3: Picking Your Audience
  • Chapter 4: Defining (And Telling) Your Unique Story
  • Chapter 5: Writing Your Topic Pitches (‘do this, not that’)
  • Chapter 6: Preparing a Call-to-Action and Building a Catcher’s Mitt
  • Chapter 7: Researching, Prospecting, and Qualifying Podcasts
  • Chapter 8: The Steps for Podcast Outreach
  • Chapter 9: The Art of Follow-Up
  • Chapter 10: How To Prepare as a Guest for your Podcast Interview
  • Chapter 11: Appearing as a Guest
  • Conclusion: Final Thoughts on Podcast Outreach

Video Interview Library (12 Videos, 8 Hours)

To help you have the best success with your Podcast Tour, I sat down with 12 expert podcast hosts, marketers, and frequent podcast guests to learn what they recommend as the right strategies, tactics, and approaches to get on podcasts. You’ll love the 8-hours of recorded 1-on-1 video interviews.

Interviews on How to Get on Podcasts

I sat down with these 6 guests to discuss podcast tours, how to think about them, and how to get started.

  • “What are Podcast Tours? How do you get started?” with Rob Walling, founder of MicroConf and host of the Startups for the Rest of Us podcast (24 minutes)
  • “Preparing as a Podcast Guest” with Matt Inglot, founder of Tilted Pixel and host of the Freelance Transformation podcast (37 minutes)
  • “Getting Over The Fear of Podcasting” with Kurt Elster, founder of Ethercycle and host of The Unofficial Shopify Podcast (39 minutes)
  • “The Podcasting Experience” with Nick Disabato, founder of Draft and host of Make Money Online (55 minutes)
  • “Podcasting as a Consultant” with Mojca Marš, founder of Super Spicy Media (34 minutes)
  • “Podcasting Equipment, Technique, and Mindset” with Philip Morgan, author of The Positioning Manual and host of The Consulting Pipeline Podcast (58 minutes)
Interviews on Email Outreach, Follow-Up, and Marketing

Because the Podcast Outreach systems are built around email outreach, follow-up, and marketing, I sat down for recorded conversations with six expert consultants and marketers to learn how you should think about the core elements of a podcast tour.

  • “Outreach Strategies” with Jake Jorgovan, founder of LeadCookie an outreach agency (36 minutes)
  • “Audience Research, Copywriting, Landing Pages, and Jobs To Be Done” with Joanna Wiebe, founder of CopyHackers (45 minutes)
  • “Writing Effective Emails, Calls To Action, and Landing Pages” with Liston Witherall, founder of Serve Don’t Sell (29 minutes)
  • “Writing an Effective Email” with Robert Williams, owner of Folyo and author of Emails That Win (43 minutes)
  • “The Importance of Positioning on your Podcast Tour” with Philip Morgan, author of The Positioning Manual (46 minutes)
  • “Effective Follow Up” with Steli Efti, founder of Close.io (34 minutes)

Email Template Library (32 Email Templates)

One aspect of Podcast Outreach that customers continually highlight? The robust email template library included with your purchase.

You’ll be able to copy, customize, and send any of the 32 email templates included with your purchase.

Reach podcast hosts on easy mode, get referrals to shows in your market, and confidently follow-up with your prospects. These email templates will help you get started today, building relationships with influencers in your industry and promoting your expertise.

“I have a few questions…”

Fire away. And if you have a question that isn’t answered here, you can email me directly at [email protected].

Question: “What makes Podcast Outreach different?”

What I’m sharing with you in Podcast Outreach is based on over eight years of consulting work I’ve done to help my clients do one thing: Get On Podcasts.

In this book, you’re learning the exact same strategies I’ve used to get guests booked on podcasts like Mixergy or Entrepreneur on Fire, coordinate podcast tours in support of book launches, and get guests completely booked in their niche on 50+ shows.

I’m sure that, like you, these people had their doubts about how this system could help them increase their traffic. But in our work together, they discovered how this framework could help them generate more traffic.

With Podcast Outreach, you’re investing in learning a repeatable, step-by-step system that you can implement today to reach your dream buyers.

I’m not asking you to “believe” me. Just try it. If I’m wrong, all you’ll have lost is a couple of minutes of your time (you’re protected by a 100% money back guarantee).

But what if I’m right?

What if the lessons you learn in the book help you get on podcasts that reach your dream buyers?

Question: “Who is Podcast Outreach for?”

This system works great for:

  • Product Creators, Course Creators, and Authors who want to start building awareness for their product, book, or launch
  • Service Providers, Consultants, and Freelancers in a tightly defined niche who want to increase awareness of their services and brand
  • Technical Founders who want to reach their target market and audience online, build awareness, and attract new prospects

That said, Podcast Outreach is an industry-agnostic guide (which means it’ll work for you, no matter what industry or market you’re in).

Podcast Outreach teaches you how you can reach your best buyers by appearing on the podcasts they listen to — and then the steps to take to convert listeners into visitors and then visitors into subscribers.

Question: “I’m just starting out. Is this right for me?”

It could be! Podcast Outreach is excellent at helping you reach your dream buyers. And it will work best for you if you have a clearly defined audience.

If you don’t have a product for sale and you’re looking to promote your services or build awareness of your brand online, Podcast Outreach will give you direct instruction on the steps to take to reach your dream buyers and build your audience.

Question: “How long does it take to see results?”

Customers have reported that they’re often able to get on their first podcast within a week of reading the book. I advise that it takes ~4-weeks to see initial placements.

Question: “Is this effective? Does it work 100%?”

Nothing works 100% of the time.

The systems that you’ll learn with this book will help you:

  • Connect with podcast hosts
  • Identify podcasts that your dream buyers listen to
  • Write persuasive pitches to present your experience as authority
  • Appear as a guest on podcasts
  • Convert podcasts listeners into prospects and customers

But!

  • If your target market doesn’t listen to podcasts, Podcast Outreach won’t work for you.
  • If you aren’t willing to craft and refine pitches for hosts, Podcast Outreach won’t work for you.
  • If you aren’t willing to write and send outreach emails, Podcast Outreach won’t work for you.
  • If you aren’t willing to follow-up, Podcast Outreach won’t work for you.

If you’re willing to put in the work, Podcast Outreach will work for you.

Question: “What happens after I buy?”

Once you order, you’ll be sent an introductory email from me. Then, you’ll receive a link to access all of your resources — the complete book, the email templates, the expert interviews — that you ordered to download and access.

You’re Protected by my
“Smile on Your Face” Guarantee

Kai Davis here. I’m the author of Podcast Outreach and I want you to have a smile on your face. If you are less than 100% satisfied with your purchase of Podcast Outreach, just email me and say so.

Once I hear from you, I will immediately click “Refund” and return 100% of your money to you, no questions asked.

Have a burning question? Looking for some advice? Think of something that you’d love to see included with this product? Email me directly at [email protected].

Take the first step
towards guesting on podcasts

Podcast Outreach is available for your purchase today at a low price that makes sense for any budget.

You can buy the Complete Package of Podcast Outreach and receive the book, the Video Interview Library, and the Email Template Library for one low price: $99. Or you can order the Strategy Package and receive everything included above plus a 1-on-1 video call for: $250.

The Complete Package

Altogether, you’ll receive:

  • Podcast Outreach: The Book and learn the complete, step-by-step process to get on podcasts as a guest.
  • Expert Interview Video Library (8 hours of content). You’ll learn from experts, podcast hosts, and frequent podcast guests about how to get on podcasts as a guest, write outreach emails, get over your nerves, and get the best results possible on your podcast tour.
  • Email Template Library, with 32-email templates that you can copy, customize, and send to kick start your Podcast Tour

The Strategy Package

Altogether, you’ll receive everything included above, plus:

  • 1-on-1 Podcast Outreach Clarity Call. You’ll receive a 1-on-1 video call to discuss your plan and approach for your podcast tour, review your strategy, and answer your questions.
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