Learn How To Email
Anyone And Get A Reply

You want to get more clients, but you’re not sure where to start. You’ve heard of “Email Outreach” before, but you’re not quite sure what it is or if it could work for you.

The Outreach Blueprint covers just the things you need to know to run your own email outreach campaign, with simple terminology, a concise format, and vital information for consultants and freelancers.

The Outreach Blueprint gave me concise, actionable advice; a clear plan to execute on; and helpful processes to follow.

At this price, I would recommend the Outreach Blueprint for anybody interested in improving their cold email strategy. If any of the templates are able to get you a few more replies, it will more than pay for itself.

— Andy Baldacci

What should you do to get started with email outreach?

You look around and see your friends, colleagues, and competitors having marketing win after win. Some of them are:

  • Getting referrals
  • Writing guest articles
  • Appearing on podcasts
  • Making connections with new leads

Maybe you’ve been wondering to yourself, “What are they doing that I’m not doing? How are they connecting with people and building these relationships? What are they doing? What are they saying?”

It’s a reasonable question. If you want to get started with email outreach, what should you be doing?

  • What should you say?
  • Who should you email?
  • What do you do if they don’t reply?
  • Heck, what do you do if they do reply?

And, most importantly, how do you even get started?

Imagine having a blueprint for your email outreach

Imagine if getting referrals, building relationships, or creating conversations through outreach was as simple as following a system – a blueprint.

Week after week, you email relevant, high-quality people in your industry and network and:

  • Generate referrals and leads
  • Stimulate conversations with prospects
  • Keep in touch with your extended network
  • Learn about (and pitch) media opportunities

Imagine that by sending a few emails a day, you could bring a stream of qualified, ready-to-buy leads and high-quality marketing opportunities to your inbox.

You see, when you start emailing relevant, high-quality prospects in your niche, industry, or network, great things start to happen:

  • As you educate people about what you do, you start to receive more referrals
  • When you ask to be a guest on a podcasts or present to an audience, you start to receive invitations to speak.
  • When you ask if they’re experiencing a specific problem in their business, you start to have more conversations with leads

None of this is magic or black-hat. It’s all about building stimulating conversations and building relationships over email.

And that’s what The Outreach Blueprint will teach you how to do.

Learn how to build relationships with email outreach

When you understand the framework and strategy behind email outreach, you’ll see that it’s very easy for you(or a trusted team member) to manage your outreach process for your business and:

  • Seek out and secure media opportunities
  • Find new opportunities to work with new clients
  • Build and maintain your most valuable relationships
  • Stimulate conversations with relevant people in your niche

In The Outreach Blueprint, you’ll learn the simple framework to follow behind successful email outreach (and digital outreach) campaigns. You’ll learn how to craft a message for your outreach that clearly communicates the benefits of your expertise and your product to the communities that you’re trying to reach.

Plus, you’ll gain access to:

  • Outreach Email Template Library, full of 47 (!) best-practice email templates I’ve written, tested, and refined over the years.(Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library, with 6 video presentations and interviews over 2+ hours, featuring guests and actionable information to help you succeed with your email outreach. Featuring interviews with Jake Jorgovan (‘Outreach Strategies’), Robert Williams (Writing an Effective Email’), Steli Efti (‘The Importance of Follow-Up’) and pre-recorded video presentations on A Freelancer’s Guide to Outreach, Q&A on Digital Outreach, and Building Better Outreach Lists.
  • Exercise Library, with 2 exercises for you to practice to identify your unique story and pre-qualify prospects.

The Outreach Blueprint Packages

Pick the package of your choice that best fits the outcomes you’re looking for and your budget.

Package #1: The Complete Outreach Blueprint

  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Complete Template Library47 email templates that get replies, based on over 36-months of research and testing. (Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library — 10+ video presentations, video interviews, and podcast interviews covering 6+ hours of content. These are interviews featuring me as the subject matter expert or with me interviewing a colleague or subject matter expert on one aspect of email outreach. (Includes content on Writing Effective Emails, Follow-Up, Building Better Outreach Lists, a Freelancer’s Guide to Outreach, and Outreach Strategies.)
  • Exercise Library. 2+ exercises to offer guidance on developing your unique story and pre-qualifying prospects.

With this package, you’ll receive all the resources, templates, and answers you need to get started with email outreach.

Package #2: Just The Book

With this package, you’ll receive:

  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Essentials Template Library15 email templates that get replies, based on over 36-months of research and testing.

Package #3: The Strategy Package

With this package, you’ll receive:

  • 1-on-1 Email Outreach Strategy Call with Kai Davis (60 minutes) — Get your questions answered along with actionable, personalized advice on how to succeed with email outreach. (Your call will be recorded and shared with you.)
  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Complete Template Library47 email templates that get replies, based on over 36-months of research and testing. (Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library — 10+ video presentations, video interviews, and podcast interviews covering 6+ hours of content. These are interviews featuring me as the subject matter expert or with me interviewing a colleague or subject matter expert on one aspect of email outreach. (Includes content on Writing Effective Emails, Follow-Up, Building Better Outreach Lists, a Freelancer’s Guide to Outreach, and Outreach Strategies.)
  • Exercise Library. 2+ exercises to offer guidance on developing your unique story and pre-qualify your prospects.

“What if I’m not happy with my purchase?”

When you buy The Outreach Blueprint, you’re protected by my risk-free money back guarantee. If you aren’t satisfied with the product, just hit ‘reply’ to your purchase receipt and let me know. I’ll refund you 100% of your money. (I may ask a few questions to learn how I could improve the product).

“What do previous customers have to share?”

Andy Baldacci

Whenever I find a good resource on cold email I buy it because at most price points, even one good tip will make the course more than pay for itself.

The Outreach Blueprint gave me a lot more confidence going forward that I could make email outreach work for my business.

While the guide was great, I already understand the theory behind effective outreach, so I was most interested in the email templates to help give me some ideas about different approaches I could use in my own outreach emails.

The Outreach Blueprint gave me concise, actionable advice; a clear plan to execute on; and helpful processes to follow.

At this price I would recommend the Outreach Blueprint for anybody interested in improving their cold email strategy. If any of the templates are able to get you a few more replies, it will more than pay for itself.

Franz Sauerstein, WooCommerce Consultant

I always advocate The Outreach Blueprint as a step-by-step process to getting replies to your emails. 🙂

Julia K.

I bought your Outreach Blueprint, read the advice on the value of follow-up, and added two emails to my cold email sequence.Sso far I’ve gotten three meetings out of people who ignored the first email but responded to the follow-up! Woot!

Questions, Frequently Asked

Q: “Can you share the Table of Contents for The Outreach Blueprint?”

Chapter 1: How Do You Get People To Pay Attention To Your Emails? (Page 1)

  • How can you start to fix bad outreach? (Page 3)
  • What if people aren’t replying to your emails? (Page 4)

Chapter 2: Writing ‘You’ focused emails (Page 8)

  • The “I” Focused Email (Page 8)

Chapter 3: Outreach Strategy Overview (Page 14)

  • Defining Whom You Want To Reach (Page 15)
  • Outreach Goal (Page 20)
  • Outreach Tactics (Page 21)
  • Understanding Your Unique Story (Page 24)
  • Communication Tips (Page 27)
  • Value-Added Follow-Up: Building Value Over Time (Page 29)
  • Complete The Exercise “Your Unique Story” (Page 30)

Chapter 4: Your Outreach System (Page 31)

  • Multi-Week Outreach (Page 31)
  • How to Use This Outreach System (Page 33)
  • An Example Outreach Campaign (Page 36)
  • The Habit Behind This System (Page 37)

Chapter 5: Optimizing Your Emails (Page 40)

  • The Worst Email Ever (Page 40)
  • Writing Great Emails (Page 48)
  • What Should I Say In My Emails (Page 49)

Chapter 6: The Skill, Craft, and Habit of Outreach (Page 53)

  • How To Get Started (Page 54)
  • Who Are You Trying To Reaching (Page 56)

Chapter 7: How to Find Anyone’s Email Address (Page 59)

  • Search Their Website (Page 60)
  • Sign Up For Their Newsletter (Page 61)
  • “The Magic Email Search” (Page 61)
  • The Magic Twitter Search for Email Addresses (Page 63)
  • Hunter: Find Anyone’s Email Address (Page 63)
  • Asking For A Referral (Page 64)

Chapter 8: How Do You Qualify Your Prospects? (Page 66)

  • For “Marketing” Related Outreach (Page 66)
  • For “Sales” Related Outreach (Page 67)
  • How Do You Connect With Prospects? (Page 67)

Chapter 9: Building Better Prospect Lists (Page 68)

  • Shared Definitions (Page 68)
  • Different Strategies For Building Your List (Page 69)
  • Several Approaches To Finding Critical Information (Page 72)
  • How To Qualify/Clean Your List For Maximum Replies (Page 73)
  • LinkedIn Outreach(Page 74)
  • Outreach Done Right (Page 76)

Chapter 10: Get More Clients With These 3 Outreach Systems (Page 76)

  • Get More Clients With Referrals (Page 76)
  • Get More Clients With Relationships (Page 83)
  • Get More Clients With Repeat Projects (Page 86)
  • Fill Your Pipeline With Warm Leads Every Month Using Outreach (Page 90)

Chapter 11: Closing Thoughts on Outreach (Page 96)

Q: “What makes you qualified to tell me about my business?”

I’ve worked as an outreach consultant for over six years. All of the lessons in this book come from my first-hand, real-world experience running ‘at-scale’ and personalized (1-on-1) outreach campaigns for myself and my clients.

Q: “Who is this not right for?”

This is not right for you if:

  • You’re looking for a ‘done for you’ option
  • You’ve never sold your services before as a freelancer
  • The very idea of sending an email to a stranger makes you shake in your boots
  • You aren’t willing to put the time, effort, attention, and energy into doing this well yourself

Order The Outreach Blueprint Today!

In The Outreach Blueprint, you’ll learn the simple framework to follow behind successful email outreach (and digital outreach) campaigns. You’ll learn how to craft a message for your outreach that clearly communicates the benefits of your expertise and your product to the communities that you’re trying to reach.

Plus, you’ll gain access to:

  • Outreach Email Template Library, full of 47 (!) best-practice email templates I’ve written, tested, and refined over the years.(Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library, with 6 video presentations and interviews over 2+ hours, featuring guests and actionable information to help you succeed with your email outreach. Featuring interviews with Jake Jorgovan (‘Outreach Strategies’), Robert Williams (Writing an Effective Email’), Steli Efti (‘The Importance of Follow-Up’) and pre-recorded video presentations on A Freelancer’s Guide to Outreach, Q&A on Digital Outreach, and Building Better Outreach Lists.
  • Exercise Library, with 2 exercises for you to practice to identify your unique story and pre-qualify prospects.

The Outreach Blueprint Packages

Pick the package of your choice that best fits the outcomes you’re looking for and your budget.

Package #1: The Complete Outreach Blueprint

  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Complete Template Library47 email templates that get replies, based on over 36-months of research and testing. (Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library — 10+ video presentations, video interviews, and podcast interviews covering 6+ hours of content. These are interviews featuring me as the subject matter expert or with me interviewing a colleague or subject matter expert on one aspect of email outreach. (Includes content on Writing Effective Emails, Follow-Up, Building Better Outreach Lists, a Freelancer’s Guide to Outreach, and Outreach Strategies.)
  • Exercise Library. 2+ exercises to offer guidance on developing your unique story and pre-qualifying prospects.

With this package, you’ll receive all the resources, templates, and answers you need to get started with email outreach.

Package #2: Just The Book

With this package, you’ll receive:

  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Essentials Template Library15 email templates that get replies, based on over 36-months of research and testing.

Package #3: The Strategy Package

With this package, you’ll receive:

  • 1-on-1 Email Outreach Strategy Call with Kai Davis (60 minutes) — Get your questions answered along with actionable, personalized advice on how to succeed with email outreach. (Your call will be recorded and shared with you.)
  • The Outreach Blueprint (The Book) — A dive into how to implement email outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts through email outreach. This book covers everything from identifying who to contact to writing emails that get responses. (Available in PDF, ePub, and Mobi format).
  • Complete Template Library47 email templates that get replies, based on over 36-months of research and testing. (Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
  • Video Library — 10+ video presentations, video interviews, and podcast interviews covering 6+ hours of content. These are interviews featuring me as the subject matter expert or with me interviewing a colleague or subject matter expert on one aspect of email outreach. (Includes content on Writing Effective Emails, Follow-Up, Building Better Outreach Lists, a Freelancer’s Guide to Outreach, and Outreach Strategies.)
  • Exercise Library. 2+ exercises to offer guidance on developing your unique story and pre-qualify your prospects.

“What if I’m not happy with my purchase?”

When you buy The Outreach Blueprint, you’re protected by my risk-free money back guarantee. If you aren’t satisfied with the product, just hit ‘reply’ to your purchase receipt and let me know. I’ll refund you 100% of your money. (I may ask a few questions to learn how I could improve the product).

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