The Outreach Blueprint: Learn How To Email Anyone And Get A Reply

Outreach Blueprint -- Magazine Size Book Cover -- 1536x2048

The Outreach Blueprint covers just the things you need to know to run your own outreach campaign, with simple terminology, a concise format, and vital information for freelancers and consultants.

You want to get replies to your emails. You’re not sure where to start.

  • Who should you email?
  • What should your email say?
  • What do you do if they don’t reply?
  • What should you even say in an email?
  • Are you supposed to follow-up? How often?
  • What are you supposed to say if they do reply?
  • How do you know who you’re supposed to email?
  • What steps should you take to build a list of prospects to contact?
  • How do you know if your outreach is a success — and what outcome are you even aiming for?

You want to get more replies to your emails and you have questions

You aren’t sure where to get started.

You look around and see your friends, colleagues, and competitors getting referrals, building relationships with prospects, and having a steady stream of repeat work from their existing clients.

You wonder “What are they doing that I’m not?”

How is it that they’re building these relationships? How are they getting these referrals? What are they doing? What are they saying?”

What should you be doing?

The Outreach Blueprint: A system you can follow to:

  1. Email people and start a conversation with them
  2. Stimulate a conversation around their pains and problems
  3. Turn that initial, email conversation into an opportunity to see if your prospect is interested in your services or offer

Outreach, at its heart, is about understanding the needs and wants that the other party is experiencing and stimulating a conversation around helping them by solving that problem.

I always used The Outreach Blueprint to advocate a step-by-step process to getting people to reply. πŸ™‚

— Franz Sauerstein, Ecommerce Consultant

Imagine if getting referrals or building relationships was as easy as following a simple system…

Imagine if past clients or influencers in your industry or podcasts were excited to work with you and send you referrals…

Imagine if, week after week, you were keeping in touch with your extended network, generating referrals and leads, and media opportunities.

Imagine if just by sending a few emails a day, you could bring new, qualified, ready-to-buy leads to your inbox…

Imagine if you were at the heart of synergies and collaborations. What if you knew how to overcome those mental roadblocks when it comes to building relationships?

Get more clients with Email Outreach

As soon as you start emailing past clients and asking for referrals or podcasts and offering to be a guest, you’ll start receiving referrals and invitations.

It’s all about sending emails and building relationships.

When you understand the simple framework and strategy behind a Digital Outreach Campaign, you see that it’s very easy for you(or a team member) to manage the outreach process for your business, building and maintaining your most valuable relationships and finding new opportunities to work together.

In “The Outreach Blueprint,” you’ll learn the framework behind a successful outreach campaign.

You’ll learn how to craft a message for your outreach that clearly communicates the benefits of your expertise and your product to the communities that you’re trying to reach.

And you’ll learn from the best practice email outreach templates that I’ve personally tested and refined over three years.

What’s Included in the Outreach Blueprint?

  • Chapter 1: How Do You Get People To Pay Attention To Your Emails? (Page 1)
    • How can you start to fix bad outreach? (Page 3)
    • What if people aren’t replying to your emails? (Page 4)
  • Chapter 2: Writing ‘You’ focused emails (Page 8)
    • The “I” Focused Email (Page 8)
  • Chapter 3: Outreach Strategy Overview (Page 14)
    • Defining Whom You Want To Reach (Page 15)
    • Outreach Goal (Page 20)
    • Outreach Tactics (Page 21)
    • Understanding Your Unique Story (Page 24)
    • Communication Tips (Page 27)
    • Value-Added Follow-Up: Building Value Over Time (Page 29)
    • Complete The Exercise “Your Unique Story” (Page 30)
  • Chapter 4: Your Outreach System (Page 31)
    • Multi-Week Outreach (Page 31)
    • How to Use This Outreach System (Page 33)
    • An Example Outreach Campaign (Page 36)
    • The Habit Behind This System (Page 37)
  • Chapter 5: Optimizing Your Emails (Page 40)
    • The Worst Email Ever (Page 40)
    • Writing Great Emails (Page 48)
    • What Should I Say In My Emails (Page 49)
  • Chapter 6: The Skill, Craft, and Habit of Outreach (Page 53)
    • How To Get Started (Page 54)
    • Who Are You Trying To Reaching (Page 56)
  • Chapter 7: How to Find Anyone’s Email Address (Page 59)
    • Search Their Website (Page 60)
    • Sign Up For Their Newsletter (Page 61)
    • “The Magic Email Search” (Page 61)
    • The Magic Twitter Search for Email Addresses (Page 63)
    • Hunter: Find Anyone’s Email Address (Page 63)
    • Asking For A Referral (Page 64)
  • Chapter 8: How Do You Qualify Your Prospects? (Page 66)
    • For “Marketing” Related Outreach (Page 66)
    • For “Sales” Related Outreach (Page 67)
    • How Do You Connect With Prospects? (Page 67)
  • Chapter 9: Building Better Prospect Lists  (Page 68)
    • Shared Definitions (Page 68)
    • Different Strategies For Building Your List (Page 69)
    • Several Approaches To Finding Critical Information (Page 72)
    • How To Qualify/Clean Your List For Maximum Replies (Page 73)
    • LinkedIn Outreach(Page 74)
    • Outreach Done Right (Page 76)
  • Chapter 10: Get More Clients With These 3 Outreach Systems (Page 76)
    • Get More Clients With Referrals (Page 76)
    • Get More Clients With Relationships (Page 83)
    • Get More Clients With Repeat Projects (Page 86)
    • Fill Your Pipeline With Warm Leads Every Month Using Outreach (Page 90)
  • Chapter 11: Closing Thoughts on Outreach (Page 96)

The Outreach Blueprint gave me concise, actionable advice; a clear plan to execute on; and helpful processes to follow

— Andy Baldacci, Marketing Consultant

Order The Complete Package for $119

Order just the book for $49

I bought your Outreach Blueprint and added two emails to my cold email sequence instead of one and so far I’ve gotten three meetings out of people who ignored the first one but responded to the second one. Woot!

— Julia K., Business Entrepreneur

Would you like to read a sample chapter from The Outreach Blueprint?

Just enter your best email address into this form and then click the ‘Get My Sample Chapter’ button and your sample chapter will be emailed to you.

The Compete Package

Outreach Blueprint -- Magazine Size Book Cover -- 1536x2048

The Outreach Blueprint

A strategic, customizable plan for implementing outreach campaigns for your business. Build relationships with your ‘dream’ clients and contacts with your own Digital Outreach Plan. Covering everything from identifying who to contact to writing emails that get responses. (PDF, ePub, and Mobi)

Better Outreach Lists

Video: Building Better Outreach Lists

Covering prospecting and outreach list building, this presentation and Q&A session will give you actionable information on building your prospect list, found nowhere else.

Q&A on Digital Outreach

Video: Q&A on Digital Outreach

Covering best practices for Digital Outreach to build relationships with influencers and find new audiences to expose to your best products and content.

Better Outreach Lists

Video: A Freelancer’s Guide to Outreach

Covering how freelancers and consultants can use outreach best practices to start and manage their relationships with clients.

Expert Interview_

Expert Video Interview: “Jake Jorgovan Interview on ‘Outreach Strategies'”

In this 30-minute video interview, Jake Jorgovan (founder of the Outbound Marketing agency Outbound Creative) and I discuss effective outreach strategies for you to use in your outreach campaign.

Expert Interview_

Expert Video Interview: “Robert Williams on ‘Writing an Effective Email'”

In this 40-minute video interview, Robert Williams (founder of and I discuss how to write an effective email, drawing on Robert’s years of experience.

Expert Interview_ 'Follow-Up'

Expert Video Interview: “Steli Efti on ‘The Importance of Follow-Up'”

In this 30-minute video interview, Steli Efti (expert salesperson and founder of the sales software and I discuss effective follow-up systems and strategies and how to persistently, politely follow up with a prospect.

Sales Outreach Email Templates

Sales Outreach Templates

Looking to sell your services to prospects that don’t know you yet?

You’re thinking about Sales Outreach!

Use these templates as a reference point and jumping off point.

Marketing Outreach Email Templates

Marketing Outreach Templates

Wondering what to say when you do Marketing Outreach to a website, influencer, or podcast?

These Marketing Outreach Email Templates will help you as you conduct a Marketing Outreach campaign to place a guest article or guest on a podcast.

Market Research Email Templates

Market Research Outreach Templates

Wondering what to say in your Market Research outreach?

Use these templates as a jumping off point.

Referral Outreach Email Reference Guide

Referral Outreach Templates

Wondering what to say to ask for a referral?

Use this Referral Outreach Email Reference Guide to understand how to write effective referral emails.

Client Follow-Up Email Scripts

Client Follow-Up Outreach Templates

Wondering what to say when you follow-up with a client?

Use these reference email templates as jumping off points.

_Best Practice_ Outreach

Email Outreach Templates (Essentials Package)

My personal best-performing swipe file of 15 essential email outreach templates.

Your Unique Story Outreach Exercise

Exercise: Your Unique Story

An exercise that guides you on identifying your business’s unique story and aids you in connecting your unique story with your outreach campaign.

Prospect Qualification Outreach Exercise

Exercise: Prospect Pre-Qualification

An exercise that guides you on building your qualification criteria to use as you’re prospecting. With this, it’s easier to identify the high-quality prospects for your business.

Kai Davis on Outreach Interview Compilation

Interview Compilation: Kai Davis on Emails and Outreach

Enjoy this compilation of 4 interviews on Writing Emails, Outreach, and Outreach Marketing. With over 3-hours of audio, these interviews will help teach you the art and craft of writing emails that get replies.

Order The Complete Package for $119

Order just the book for $49

What Customers Say About The Outreach Blueprint

Andy BaldacciWhenever I find a good resource on cold email I buy it because at most price points, even one good tip will make the course more than pay for itself.

The course gave me a lot more confidence going forward that I could make outreach work for my business.

While the guide was great, I already understand the theory behind effective outreach, so I was most interested in the templates to help give me some ideas about different approaches I could use in my own outreach emails.

The Outreach Blueprint gave me concise, actionable advice; a clear plan to execute on; and helpful processes to follow (even if your goals aren’t links or PR).

At this price I would recommend the Outreach Blueprint for anybody interested in improving their cold email strategy. If any of the templates are able to improve your conversions a couple percent it will more than pay for itself.

— Andy Baldacci, Marketing Consultant

FranzI always used the outreach blueprint to advocate a step-by-step process to getting people to reply. πŸ™‚

— Franz Sauerstein, WooCommerce Consultant

I bought your Outreach Blueprint and added two emails to my cold email sequence instead of one and so far I’ve gotten three meetings out of people who ignored the first one but responded to the second one. Woot!

— Julia K., Business Entrepreneur

“What makes you qualified to tell me about my business?”

I’ve worked as an outreach consultant for over six years. All of the lessons in this book come from my first-hand, real-world experience running ‘at-scale’ and personalized (1-on-1) outreach campaigns for myself and my clients.

“Wow, $119 for a book! That’s robbery!”

Is this material “worth” $119?

No — if you think of it as paper and ink.

But that’s not what I’m selling.

What I am selling is information.

More information than I give away when I’m paid $1,000 as a guest speaker.

More information than I give in a one-hour consultation for $300.

“Is Outreach effective? Does it work 100% of the time?”

You get out what you put in.

Outreach is an effective marketing channel. Will it work for your business? Depends on how much time, effort, and elbow grease you’re willing to invest.

“Is this a magic bullet? Will my business be transformed?”

There are no magic bullets.

Outreach is a wonderful system for:

  • Building relationships with individuals you identify
  • Proposing mutual win-win opportunities to collaborate

Outreach isn’t a magic system to turn dirt into gold.

Outreach is a system that will help you make connections, build your authority, expand your network, and generate business opportunities.

“Who is this not right for?”

This is not right for you if:

  • You’ve never sold your services before as a freelancer
  • The very idea of sending an email to a stranger makes you shake in your boots
  • You’re looking for a ‘done for you’ option
  • You aren’t willing to put the time, effort, attention, and energy into doing this well yourself

“Why is this so short? Most business books are around 80,000 words.”

This book is short. Intentionally so.

The Outreach Blueprint is focused on the ’80/20′ core information that you need to know to feel confident and comfortable moving forward with your outreach campaign as a freelancer, consultant, or marketer.


My “Smile On Your Face” Refund Guarantee

I want you to have a smile on your face.

If you are less than 100% satisfied with your purchase, just email me and say so.

Once I hear from you, I will immediately click “Refund” and return 100% of your money to you, no questions asked.

Order The Outreach Blueprint Today!

Order The Complete Package for $119

Or order just the book for $49

Risk-Free Money Back Guarantee

When you buy the Outreach Blueprint, you’re protected by my risk-free money back guarantee. If you aren’t satisfied with the product, just hit ‘reply’ to your purchase receipt and let me know. I’ll refund you 100% of your money. (I may ask a few questions to learn how I could improve the product).

Kai Davis

Have a burning question? Looking for some advice? Think of something that you’d love to see included with this product?

Email me directly at




— Kai Davis

Scroll to Top