You want to get more clients, but you’re not sure where to start.
You’ve heard of “Email Outreach” before, but you’re not quite sure what it is or if it could work for you.
The Outreach Blueprint covers just the things you need to know to run your own email outreach campaign to stimulate conversations with potential clients, with simple terminology, a concise format, and vital informationn.
You look around and see your friends, colleagues, and competitors having marketing win after win.
Some of them are:
Maybe you’ve been wondering to yourself, “What are they doing that I’m not doing? How are they connecting with people and building these relationships? What are they doing? What are they saying?”
It’s a reasonable question. If you want to get started with email outreach, what should you be doing?
And, most importantly, how do you even get started?
If you — like many people — decide to get started by buying a list and starting to immediately send emails, you’re going to have a bad time.
Outreach done poorly makes a bad impression on your recipients — and has a terrible reply rate. Done half-cocked, outreach can do you more harm than good.
What if email outreach — getting referrals, building relationships, or stimulating conversations — was as simple as following a system.
Week after week, you’d email relevant, high-quality people in your industry and network and:
By sending a few emails a day, you could bring a stream of qualified, ready-to-buy leads and high-quality marketing opportunities to your inbox.
You see, when you start emailing relevant, high-quality prospects in your niche, industry, or network, great things start to happen:
None of this is magic or black-hat. It’s all about building stimulating conversations and building relationships over email.
Presenting…
When you understand the mental framework and strategy behind successful email outreach campaigns, you’ll see that it’s very easy for you(or a trusted team member) to manage your outreach process for your business and regularly:
In The Outreach Blueprint, you’ll learn the framework you can follow for a successful email outreach campaign.
You’ll learn how to craft a message for your outreach that clearly communicates the benefits of your expertise and your product to the markets you’re trying to reach.
A dive into how to implement email outreach campaigns for your business.
Build relationships with your ‘dream’ clients and contacts through email outreach.
This book covers everything from identifying who to contact to building lists and writing emails that get responses to what to do when you get a reply. (Available in PDF, ePub, and Mobi format).
48 email templates that get replies, based on over 36-months of research and testing. (Includes templates for Sales Outreach, Referral Outreach, Marketing Outreach, Market Research, and Client Follow-Up.)
10+ video presentations, video interviews, and podcast interviews covering 6+ hours of content.
These are interviews featuring me as the subject matter expert or with me interviewing a colleague or subject matter expert on one aspect of email outreach. (Includes content on Writing Effective Emails, Follow-Up, a Freelancer’s Guide to Outreach, and Outreach Strategies.)
2 exercises to offer guidance on developing your unique story and pre-qualifying prospects.
Ready to turn your prospecting into something magical? You’ll receive my video library on prospecting and list building, plus my five book recommendations on prospecting. Includes these videos:
In The Outreach Blueprint, you’ll learn the framework to follow for a successful email outreach campaign.
Plus, you’ll get:
Now imagine if over the next 3-5 years you close one additional $2,000 project each year using the templates and techniques included with this product. That’s an additional ~$10,000 of income you wouldn’t have had otherwise from clients you already know that you like working with. That’s a pretty good return on a $50 investment.
Altogether, you get 48 outreach templates.
My fifteen best practice outreach templates:
Five referral email templates:
Eight marketing outreach email templates:
Eight market research outreach email templates:
My four-email past client follow-up email sequence:
My eight-email sales outreach sequence:
Kai is the man when it comes to outreach. You should totally get his book if you haven’t yet.
— Jane Portman (@uibreakfast)
“I’ve pitched 7 sites and had a 100% response rate with a 57% placement rate. On top of that, I’m being paid to write for large sites that reach my dream buyers.
Back again. One of the sites that responded to your outreach templates that I sent offered me a paid column. Outreach made me $2,000 in 2016!"
— Eric Davis, Founder, Little Stream Software
"Whenever I find a good resource on email outreach or cold email I buy it because at most price points, even one good tip will make the course more than pay for itself.
The Outreach Blueprint gave me a lot more confidence going forward that I could make email outreach work for my business.
While the guide was great, I already understand the theory behind effective outreach, so I was most interested in the email templates to help give me some ideas about different approaches I could use in my own outreach emails.
The Outreach Blueprint gave me concise, actionable advice; a clear plan to execute on; and helpful processes to follow.
At this price I would recommend the Outreach Blueprint for anybody interested in improving their cold email strategy. If any of the templates are able to get you a few more replies, it will more than pay for itself.
– Andy Baldacci, CEO, Sabersim
"I bought your Outreach Blueprint, read the advice on the value of follow-up, and added two emails to my cold email sequence. So far I’ve gotten three meetings out of people who ignored the first email but responded to the follow-up! Woot!"
— Julia K, Co-Founder, Rigits Bookkeeping
I always advocate The Outreach Blueprint as a step-by-step process to getting replies to your emails. 🙂
— Franz Sauerstein, WooCommerce Consultant
I’ve worked as an outreach consultant since 2012. All of the lessons in this book come from my first-hand, real-world experience running ‘at-scale’ and personalized (1-on-1) outreach campaigns for myself and my clients.
This is not right for you if:
Chapter 1: How Do You Get People To Pay Attention To Your Emails? (Page 1)
Chapter 2: Writing ‘You’ focused emails (Page 8)
Chapter 3: Outreach Strategy Overview (Page 14)
Chapter 4: Your Outreach System (Page 31)
Chapter 5: Optimizing Your Emails (Page 40)
Chapter 6: The Skill, Craft, and Habit of Outreach (Page 53)
Chapter 7: How to Find Anyone’s Email Address (Page 59)
Chapter 8: How Do You Qualify Your Prospects? (Page 66)
Chapter 9: Building Better Prospect Lists (Page 68)
Chapter 10: Get More Clients With These 3 Outreach Systems (Page 76)
Chapter 11: Closing Thoughts on Outreach (Page 96)
In The Outreach Blueprint, you’ll learn the framework to follow for a successful email outreach campaign.
Plus, you’ll get:
When you order, your purchase is protected. Above everything else, I want you to be happy and smiling. If you’re dissatisfied for any reason or if there’s anything I can do to improve your experience, you can always email me at kai@kaidavis.com.
If you run into a challenge with the material, have a question, can’t find something, or need a better explanation, just email me. I’ll do whatever I can to make sure you’re happy.
However, since The Outreach Blueprint is a digital product with templates, resources, and downloadables that you receive instant access to, purchases are non-refundable.
