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Productized Services: Strategy or Implementation?

A productized service can be focused on strategy, on implementation, or on strategy + implementation.

The easiest productized services to start with, market, and sell are ones that are focused on implementation.

Why?

Because when your service is implementation focused, you’re taking work off of the client’s plate. They don’t need to worry about Doing The Thing.

Because you’re offering your implementation-focused service at a fixed price, you’re seen as a less risky option than other consultants. Your client doesn’t need to ever worry about going over budget.

Looking to get started offering a productized service? Here’s an easy way to start:

Take a look at projects you’ve done in the past

Identify a small thing, something that you’ve done multiple times and would enjoy doing more of

Offer that as a productized service with a fixed price, timeline, outputs, and outcomes

Excelsior!

Kai

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