Packaged Services

By Kai • Get daily marketing tips for consultants here


When I say “Productized Service” to you, what do you think of?

  • A product, like a book or video course, based off of a consulting service
  • A service with a pre-defined scope of work

It could very well be either, honestly. Let’s, instead, talk about ‘Packaged Services.’

Packaged Services

Packaged services are service offerings that you create that have a predefined scope of work attached to them. Essentially, it’s a service offering you sell where you’ve decided on and published:

  • The scope of work
  • The deliverables
  • The timeframe
  • The price (optionally)

With a packaged service, you’re eliminating the proposal from the equation. You are defining a packaged offering that you are making available to prospects at a predetermined price.

Ever take your car in for an oil change? That’s a great example of a packaged service. You know:

  • The scope of work (change my oil)
  • The deliverables (new oil, report on car
  • The timeframe (Pick the car up in 2 hours)
  • The price ($30)

Hourly rate doesn’t factor into it. The price is set ahead of time.

How is this different from a productized service?

So, the term Productized Consulting is used to refer to two different things:

  • Turning your knowledge from consulting into a book, course, or other type of product
  • Standardizing your offerings and selling them as a prepackaged service similar to an educational product (Draft ReviseWebsite Rescues, etc.)

Packaged services as defined service offerings

When you package up your service offering, you’re defining what the client will receive in terms of deliverables. You’re defining what you’ll do, what the price will be, and what the scope of work will be.

You’re selling a package. Like buying a Disney Vacation or a cruise, the client doesn’t need to negotiate every detail, they can just say “That one sounds like what we need.” and purchase it. No proposal needed.

Why the distinction?

Multiple times, freelancers and consultants have asked me about ‘productizing their consulting’ and it wasn’t clear if we were going to talk about:

  • Turning their consulting knowledge into a product that they sell and deliver
  • Defining and selling a standardized package for a new consulting service

Which is it? There’s a need for two different terms to refer to these two different concepts.

Packaged Services

I think the concept of productizing a service makes excellent sense for taking your service offering and turning it into a ‘do it yourself’ product for prospects and clients to buy.

But when we talk about selling a no-proposal service where we’ve defined:

  • The scope of work
  • The deliverables
  • The timeframe
  • The price (optionally)

I think it’s better to talk about packaged services.

You’ve defined a package and you’re making it available for sale. Separately, you may have a productized service, where you’ve turned the service into a ‘Do It Yourself’ product.

With a productized service, you’re creating a product – book, training, software, etc. – based off of the service.

With a packaged service, you’re defining a white-glove, done-for-you, no-proposal service for your clients.


  • Would you like to get a daily tip about consulting?

    Sign up for Kai's Daily Consulting Letters to get a daily letter about consulting and marketing your business.

    Every day, you'll get a letter on how to get more clients for your consulting business.

    Each letter is something you can use to improve your business:

    • Get more leads
    • Improve your marketing
    • Make more sales
    • Refine your positioning

    … plus, plenty of resources and stories.

    Plus you'll get free access to my Premium Resource Center for free.

    Join 5,000+ other consultants and sign up before the next tip is sent.

    Enter your email address below and then click the 'Get Daily Marketing Advice' button to start getting daily letters in your inbox.

    This is what Brandon had to say about the daily letters for consultants:

    I really appreciate what you bring to what I'd call ‘modern’ consulting (between me and you, I’ve grown a wee bit tired of just reading Alan Weiss)" — Brandon M.

    Enter your email address below and then click the 'Get Daily Marketing Advice' button to join Brandon and 5,000+ other consultants, freelancers, and agency owners getting daily letters on how to get more clients.