David Kadavy — "Creating an Explosive Email Course"

(This article is part of the MicroConf 2015 Recap. Want to explore more talks from the event? Go back to the Recap Hub)

Main Concept

Creating an explosive email course that doubles, 3xs, 4xs an email list.

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Talk Recap

Your Email List Is Not Just Email

  • You probably already have an email list / course
  • It’s bringing you some sales
    • But with a few small tricks, you can dramatically increase your email list size
  • What’s the difference between a regular and an explosive email course?

Remember 2 Things

  • Your course is valuable information, for “free”
  • Your course is a collective event

Value to Provide

  • Provide a sample of your material
  • Teach something of value

Once they’re in your course

  • Get them excited
  • Remind them the deadline is coming
  • Ask them to share the opportunity with others

Announcement Tweet*

(Use your own most valuable social channel)

  • Share the facts
  • Make this the center of our marketing efforts

Announcement Email

  • Build excitement
  • Announce the deadline
  • Ask for share/retweets (don’t dilute your call to action)

Announcement Post

  • Build excitement
  • Announce the deadline
  • Ask for share/retweets (don’t dilute your call to action)

 

Landing Page

  • Include a countdown timer
  • Go for sign-ups

Welcome Email

  • [get really excited about this!]
  • [be kind and share!]

Deadline Email(s)

  • “[look how pumped everyone is!]”
  • “[the deadline is coming]”
  • “[don’t be a bad friend]”

The Viral Loop

  • Drive Sign Ups
  • Build Excitement
  • Ask for Shares
  • Remind of the Deadline
  • Repeat

Summer of Marketing

  • Started with a list of 20,000 folks
  • Grew it by another 10,000 folks

Become a Morning Person

  • Seed list: 7,000 folks
  • First Session: 26,000 folks

Your Action Items

  1. Brainstorm an outline for your course
  2. “Barf Draft” the first email lesson

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Links to Speaker’s Websites

(This article is part of the MicroConf 2015 Recap. Want to explore more talks from the event? Go back to the Recap Hub)