Kai’s Pick: Against Access
Against Access (https://audio.mcsweeneys.net/transcripts/against_access.html) by DeafBlind author John Lee Clark is excellent. I’m giving this my required reading tag. Everyone should read this article.
I found this article amazing and powerful. It dives into the creation of a new touch-based language by the deafblind community: Protactile. It’s a powerful article, and you should check out a video or two on YouTube demonstrating Protactile (https://www.youtube.com/watch?v=YhDtqtd1CZY).
Ultimate Sales Machine
I know; we just talked about Ultimate Sales Machine a month ago in the December 5th book recommendation (https://kaidavis.com/book-recommendation-ultimate-sales-machine-by-chet-holmes/).
Here’s the truth: if you enjoyed reading about ‘small batch’ outreach, you’ll l o v e the book Ultimate Sales Machine by Chet Holmes. USM is a sales-focused look at how to do this essential sales activity (alongside a lot of other impactful advice about business).
Ultimate Sales Machine was where I first encountered the idea of outreach done right. Chet Holmes spends time in one chapter going into the concept of ‘dream 50’ outreach, where I picked up the concept of small batch outreach.
Here’s a non-affiliate link to Ultimate Sales Machine on Amazon: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591841607/. If you’re using the Library Extension (https://www.libraryextension.com/), you’ll be able to see if your local library has a copy of the book available. And I see that the used copies on Amazon start at ~$3.50.
My articles this week
- How to do email outreach (without making all the usual mistakes)
- Improve your email outreach by ditching ‘big asks.’
- Avoiding a numbers-based outreach approach (and what to do instead)
- More on this ‘small-batch outreach’ concept