Home » Articles » “I am not ashamed to confess that I am ignorant of what I don’t know”

“I am not ashamed to confess that I am ignorant of what I don’t know”

When you start a new project, you don’t yet know everything about the client’s business and current situation.

You are flying blind.

Don’t be afraid to admit that.

Embrace Shoshin (beginner’s mind)https://en.wikipedia.org/wiki/Shoshin.

An attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level

When you start a project, admit that you are currently ignorant about the client’s business and that you would love to learn more.

You’re a specialist in That Thing You Do. Your clients are specialists in running their business.

They are as ignorant about what you do as you are about their business.

Embrace your beginner’s mind — and encourage your clients to embrace their beginner’s mind as you learn about their current situation.

You’ll be able to learn more about your client’s business and the outcomes they’re looking for and answer their beginner’s mind questions about what you do.

One great way to embrace beginner’s mind? Start your projects with a small engagement focused on analysis, strategy, and discovery (a Roadmapping Session https://kaidavis.com/roadmapping/).

Excelsior!

Kai

Would you like to get a daily tip about consulting?

Sign up for Kai's Daily Consulting Letters to get a daily letter about consulting and marketing your business.

Every day, you'll get a letter on how to get more clients for your consulting business.

Each letter is something you can use to improve your business:

  • Get more leads
  • Improve your marketing
  • Make more sales
  • Refine your positioning

… plus, plenty of resources and stories.

Plus you'll get free access to my Premium Resource Center for free.

Join 5,000+ other consultants and sign up before the next tip is sent.

Enter your email address below and then click the 'Get Daily Marketing Advice' button to start getting daily letters in your inbox.

This is what Brandon had to say about the daily letters for consultants:

I really appreciate what you bring to what I'd call ‘modern’ consulting (between me and you, I’ve grown a wee bit tired of just reading Alan Weiss)" — Brandon M.

Enter your email address below and then click the 'Get Daily Marketing Advice' button to join Brandon and 5,000+ other consultants, freelancers, and agency owners getting daily letters on how to get more clients.