When you start a new project, you don’t yet know everything about the client’s business and current situation.
You are flying blind.
Don’t be afraid to admit that.
Embrace Shoshin (beginner’s mind)https://en.wikipedia.org/wiki/Shoshin.
An attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level
When you start a project, admit that you are currently ignorant about the client’s business and that you would love to learn more.
You’re a specialist in That Thing You Do. Your clients are specialists in running their business.
They are as ignorant about what you do as you are about their business.
Embrace your beginner’s mind — and encourage your clients to embrace their beginner’s mind as you learn about their current situation.
You’ll be able to learn more about your client’s business and the outcomes they’re looking for and answer their beginner’s mind questions about what you do.
One great way to embrace beginner’s mind? Start your projects with a small engagement focused on analysis, strategy, and discovery (a Roadmapping Session https://kaidavis.com/roadmapping/).