Feast

by Kai Davis
Feast

I have a bone to pick with a phase in the consulting industry: feast or famine.

I think there’s another part here that we aren’t seeing: the time and attention we’re able to put towards working on our own business.

When you’re in feast mode, you’re booked solid and turning away work. And it’s very tempting when the work keeps coming to say yes to ‘just one more’ project — and skip the time you’d spend working on your business.

Don’t get me wrong, feast is good. Making money is good.

But there is a cost here that a lot of consultants — myself included — often pay without realizing it: we give up the time we’d be spending on our business and focus on the client’s business.

Meanwhile, in famine, we switch from having a scarcity of time to having an abundance of time available to work on our business.

However, the critical question is always “Do I have enough cash to sustain another week/month/quarter with no incoming client work?”

If you don’t, then focusing on a strategy to get more clients makes the most sense.

But if you do have that cash, if you can afford to take a month off form client work, you’re now in the position to spend time working on your business (or not working, if you like).

This break, sabbatical, walkabout, or vacation is time that you can spend:

I think there’s a freedom in taking time off from client work. And the trick is to budget for it.

Heck, you could even think of it as you hiring yourself for a week (or a month) to work on your business.

That sounds valuable to me.

It doesn’t have to be ‘feast’ or ‘famine.’ It can be ‘feast’ or ‘freedom.’

But that requires having the resources — clients, cash, capital, etc. — to free yourself up to work on your business.

If you want to escape from the Feast or Famine rollercoaster, what’s your plan? What steps are you taking? Hit reply and let me know.

Excelsior!

Kai

Would you like to get a daily tip about consulting?

Sign up for Kai's Daily Consulting Letters to get a daily letter about marketing yourself as an indie consultant (or firm). Every day, you'll get a from me letter on how to get more clients and market yourself as an authority.

Each letter is something you can use to improve your business and:

  • Get more leads
  • Make more sales
  • Optimize your marketing
  • Tackle advanced consulting challenges

… plus, plenty of resources, guidance, and stories.

As a bonus, you'll get free access to my Premium Resource Center.

Join 8,200+ other consultants and sign up before the next tip is sent.

Get the next article in your inbox

No tricks, no hype, and no spam. Unsubscribe at any time.