Writing An Email Pitching a Guest Post

by Kai Davis | Last Updated: June 19, 2017
Writing An Email Pitching a Guest Post

Let’s say you want to pitch a guest article for a site. How do you do it? What should you say?

This is a template I’ve used and iterated on for years. But the template alone isn’t the answer:

When you focus on those three elements, then you’ll write emails that get your guest articles placed.

This is the template I use, originally adapted from Ramit’s guest post template:

Subject: 3 guest article ideas: TOPIC 1, TOPIC 2, TOPIC 3

Hi EDITOR NAME,

My name is YOUR NAME¬†and I run YOUR SITE. ONE OR TWO SENTENCES ABOUT YOUR POSITIONING, WHY YOU’RE RELEVANT, OR WHAT’S IMPORTANT. FOCUS ON BUILDING A RELATIONSHIP HERE.

I’m interested in writing a guest article¬†for you — something you’ve never posted on or that connects to your most popular content — and I have 3 ideas that I think will teach your readers something new:

[1] Topic #1
– Some interesting, fresh idea 1
– Some interesting, fresh idea 2
– Some interesting, fresh idea 3

[2] Topic #2
– Some interesting, fresh idea 1
– Some interesting, fresh idea 2
– Some interesting, fresh idea 3

[3] Topic #3
– Some interesting, fresh idea 1
– Some interesting, fresh idea 2
– Some interesting, fresh idea 3

I know you’re busy, so I can write everything up and send it to you in one document, which you can drop right into WEBSITE PLATFORM.

I’ll handle all editing, bylines, etc (feel free to edit) so this is super-easy for you. Plus, I promise the article¬†will get your readers thinking and talking to each other.

As a next step, just reply back with which topic would be best for your audience (feel free to just send the number for the topic you’re interested in).

Thanks,

–¬†YOUR NAME

p.s., I recently posted a guest article on the topic of GUEST ARTICLE TOPIC on OTHER SITE. Check it out here (LINK) to get a better idea of my perspective on this topic and how I write.

Common mistakes with guest posts

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