Sometimes — despite your best intentions and hard work — a prospect doesn’t show up for a meeting or misses a skype/Phone call. In those situations, I like to use this short email template:
It looks like we missed each other on our call today at TIME. I have some time available early next week to continue our conversation. You can choose the time that works best for you here: CALENDLY LINK.
95% of the time, a prospect missing a meeting is super innocent. Their kid got sick, their car broke down, or they just forgot about your meeting. By following up after the fact, you make it easy for them to save face — you aren’t blaming anyone — and offering a clear next action of scheduling a meeting.
I use the service calendly to manage my calendar and appointment requests. Prospects can pick the time that works best for them, enter a few details, and have their appointment on my calendar. Here’s a quick walkthrough of what the workflow looks like for someone booking an appointment with me.
Your Action Items
Next time a prospect misses an appointment with you, just do this:
- Remember that it wasn’t personal and was probably just a scheduling mix up
- Follow up with them by sending a follow-up email (you can swipe my template from above)
- Include a link to calendly or your booking tool of choice or 3 time options for them to pick from
And keep the conversation moving forward.