What avocado toast has to do with follow up

I love avocado toast. I love avocados. They’re all that I’m eating here in Puerto Rico. In fact, here’s my breakfast.

Mahi Mahi on a bed of Avocado
(That’s Mahi Mahi on a bed of avocado the size of my HAND)

I also wrote you a poem:

Roses are red,
violets are blue
Avocado toast
is like follow up for you

Why you might ask?

How can this vegetable (fruit? (nectar of the gods that grows on trees?)) relate to follow up?

The best avocados are ripened to perfection. Not too hard, not too soft, not too spoiled.

Your follow up emails should be the same.

Not too short.

Not too long.

Not too early.

Not too late.


Do you feel like your follow up emails are hard-as-an-avocado rock? Or a soggy, mushy mess?

Get my book on follow up emails: http://outreachblueprint.com.