Should I start from a clear positioning or start wider and see what works?

By Kai • Get daily marketing tips for consultants here

Let’s say you’re starting a new consulting business. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example) Start with a wide positioning (“Search Engine Optimization”) and see what markets end up working with you and then niche down You should


What’s the number one way to get more amazing clients?

By Kai • Get daily marketing tips for consultants here

Yesterday we answered a reader question: “What’s the best way to go from my first client to getting more?” (https://kaidavis.com/get-more-clients-after-the-first-client/) Today, let’s discuss another, similar question: What’s the number one way to get more amazing clients? Now, first off, what’s interesting to me about this question is how we can contrast and compare them. For


What’s the best way to go from my first client to getting more?

By Kai • Get daily marketing tips for consultants here

A reader writes in with this excellent question: What’s the best way to go from my first client (ghost-written content) to getting more? An excellent question. Let’s think through how we’d get more clients. First off, don’t overlook repeat projects with this existing client. Simply saying “It was wonderful to work on PROJECT with you.