Do Less

By Kai • Get daily marketing tips for consultants here

I keep a list of directives on my computer. They’re directives to live by, consult, modify, and adapt, as necessary. The order is irrelevant (#28 is as important as #1); however, these are the top three. Treat yourself with love. Do less. What if it were easy? Let’s talk about Directive #2: “Do Less.” There is


Should I start from a clear positioning or start wider and see what works?

By Kai • Get daily marketing tips for consultants here

When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. Let’s say you’re starting a new consulting business. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,”


What’s the number one way to get more amazing clients?

By Kai • Get daily marketing tips for consultants here

Yesterday we answered a reader question: “What’s the best way to go from my first client to getting more?” (https://kaidavis.com/get-more-clients-after-the-first-client/) Today, let’s discuss another, similar question: What’s the number one way to get more amazing clients? Now, first off, what’s interesting to me about this question is how we can contrast and compare them. For


What’s the best way to go from my first client to getting more?

By Kai • Get daily marketing tips for consultants here

A reader writes in with this excellent question: What’s the best way to go from my first client (ghost-written content) to getting more? An excellent question. Let’s think through how we’d get more clients. First off, don’t overlook repeat projects with this existing client. Simply saying “It was wonderful to work on PROJECT with you.