Leads come in all shapes, sizes, and qualities.
There are good leads that are a pleasure to work with. And there are bad leads who eat up your time and attention.
The best way to keep the bad leads out of your life? Give your website an elite assistant that keeps the monsters out.
Let’s talk about the three ways you can take leads in through your website, and what each looks like for you and your business.
Option 1: Just your email address
Slapping your email address on your website is the easiest way to get started. You put your email address up and let leads reach out to you.
This approach is simple and easy, both for you and the lead. Your lead can tap the link, jot down a quick email, and get in touch.
Downside? Low quality.
You’re going to get inbound messages from people ranging from “Hello, I need help — end of message.” to multi-paragraph descriptions of their pains and problems.
The burden of sorting through these falls on you, dear reader. You get to poke through the messages, figure out what to say, and reach out to people and see if you can stimulate a conversation to learn more about their needs.
Kai’s Score: 🌟 (one star out of five)
This approach is easy and fast but kicks the work down the road to Future You. Good enough to get started, but it can be much better.
Option 2: Ya Basic Contact Form
You’ve seen a hundred of these contact forms in your life:
A basic contact form is better than just having your email address on your site but not much better.
A contact form adds a bit of friction to weed out low effort, low-quality messages. You’ll get fewer messages than you do with just the naked email address, and the messages will be of a slightly higher quality.
Kai’s Score: 🌟 🌟
A contact form is a good upgrade from the naked email address, but it can be much more useful with just a few changes.
Option 3: The Elite Assistant
The Elite Assistant is a more advanced contact form: a Lead Form.
You’re asking specific questions on your lead form to learn about the lead’s needs and see if they’re a fit for working with you.
When you upgrade your contact form to a Lead Form, you can start asking specific questions about the lead’s current situation, like “What problem are you experiencing?”, “Is there a specific outcome you’re looking for?”, or “Do you have a budget in mind?”
These questions help give you a better idea about their current situation. The more you know, the more you’ll be able to help.
Someone who has no budget, but is looking for the stars and the moon may not be an ideal fit.
Someone with a budget and a specific outcome in mind may be a much better fit.
With a Lead Form, you get to learn more about them before you get on that initial call.
Kai’s Score: 🌟🌟🌟🌟
Your time and attention are protected by your elite assistant, keeping the low quality, not-a-fit leads away.
You’ll be getting fewer messages than with the other options, but the messages you get are higher quality.
Ready to give your website an elite assistant (Lead Form) that keeps the bad leads out? You’ll want to check out Quick Start Lead Forms https://kaidavis.com/lead-forms.