Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Imagine having a list of 100, 500, or 5,000+ subscribers who are interested in
Kai and Chris talk about how to get freelancing clients as a developer, designer, marketer, etc, putting your message in front of them, generating referrals, positioning and re-positioning your business, and more!
Let’s look at four different ways to charge more for your work. Raise your rates Charge more. Take your prices. Now raise them. If you’re writing Proposals… If you send proposals, on your next proposal, raise the prices you’re quoting by 20%. Just raise ‘em. That’s it. See if the new prices stick. If they
I keep a list of directives on my computer. They’re directives to live by, consult, modify, and adapt, as necessary. The order is irrelevant (#28 is as important as #1); however, these are the top three. Treat yourself with love. Do less. What if it were easy? Let’s talk about Directive #2: “Do Less.” There is
How do you bill your clients? Hourly? $X/hr for each hour you’ve worked? Daily? $X/day. Weekly? $X/week. Per-project? One question that freelancers often ask is “How can I attract better clients with bigger projects.” What I’ve discovered is that by increasing your minimum billing unit (the smallest unit you bill in), you’re able to better
When I say “Productized Service” to you, what do you think of? A product, like a book or video course, based off of a consulting service A service with a pre-defined scope of work It could very well be either, honestly. Let’s, instead, talk about ‘Packaged Services.’ Packaged Services Packaged services are service offerings that
When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. Let’s say you’re starting a new consulting business. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,”
Do you have an account set up for your continuing education as a business owner? I do. I deposit $250 into it every month as part of my monthly budgeting. I use this money exclusively for investing in my own education: Books Courses Training Programs Conferences The best part? Qualifying work-related education like maintaining or
Yesterday we answered a reader question: “What’s the best way to go from my first client to getting more?” (https://kaidavis.com/get-more-clients-after-the-first-client/) Today, let’s discuss another, similar question: What’s the number one way to get more amazing clients? Now, first off, what’s interesting to me about this question is how we can contrast and compare them. For
A reader writes in with this excellent question: What’s the best way to go from my first client (ghost-written content) to getting more? An excellent question. Let’s think through how we’d get more clients. First off, don’t overlook repeat projects with this existing client. Simply saying “It was wonderful to work on PROJECT with you.