So, in my mastermind we often talk about the power of positioning and use the example of a ‘dog lawyer’ as someone with crispy, laser focused positioning. Imagine the cocktail party conversation Me: So, what do you do? Them: Oh, I’m a dog lawyer? Me: A dog lawyer?! Tell me more! The power of a

Can I ask you how positioning worked for for you? Was it when you were just starting out? A few months in? A reader writes in with this excellent question about positioning. Thank you Chris! I talk about my personal positioning journey in an episode of Make Money Online (https://makemoneyonline.exposed/archive/018/ “What’s your favorite positioning?”). In

Let’s say you’re a freelancer — Dana the Developer — and you want to get your name known: As a go-to developer or As an expert at solving a particular problem or As a specialist in working with a particular target market You want to increase the number of people who know of you, your

When you’re writing an email, do find yourself struggling to write a great email? Even if you have a swipe file (for common emails and situations) it can still be a challenge to write something that: Is clear Gets a reply Doesn’t take a lot of time to write Let’s talk about 5 key elements

If you’re a freelancer, you might be asking the question “What’s the best invoicing software for me?” In short, if you’re looking for invoicing software, I recommend Freckle (http://letsfreckle.com). They’re excellent and they’re what I use to both track time internally on projects and send invoices to clients (they’re great at sending either hourly or