Are your page titles making this mistake?

The best part of a website review is the fresh pair of eyes on your website.

After you spend hours (or days) staring at your homepage or sales page (or positioning statement) it’s way too easy for everything to smush into a blur.

That’s why with a Website Review you’ll get fresh eyes on your homepage and service pages from a professional with decades of experience marketing and optimizing websites (that’s me).

But I get it. Not everyone has $300 to invest in exchange for:

  • A detailed tooth-to-tail first impressions video of your website (including a transcript) with advice on what to do to get more leads
  • Feedback on everything from your positioning and page titles to pricing and presentation. (Even typos.)
  • A short ‘do this, not that’ action plan highlighting the 5-8 changes or optimizations I recommend

That’s why I’m giving you a few tips this week for your DIY Website Review. You’ll learn a few small, specific, actionable things you can do to review your website and optimize it for the better.

The first step? Go to Google and do a search for

Site:{your domain name}

But replace that {your domain name} but with your domain name. (Eg site:Wikipedia.com).

This search pulls up all the pages on your site that Google has indexed. It’s a great way to confirm a bunch of things, but we’re looking at three of them:

  • That your site is indexed by Google (if it isn’t, you won’t see any pages in the results)
  • That your homepage is the first page in the list (If not, you might have a problem. Tap reply, let me know, and include a screenshot.)
  • What your homepage’s page title looks like in the search results

So, what does your homepage’s page title like? Does it describe your business and or elicit a desire deep in the soul to click? Or is it a string of phrases like:

Web Development New Jersey | SEO | WordPress?

When someone comes across your homepage in the search results, the page title is what they’ll see. And the page title and meta description (right below your page title) are what elicit a desire in people to click.

So, what does your page title look like? Does it describe your business accurately and communicate how you can help (eg SEO and Growth for Shopify Pet Stores)? Does it help your visitor know you’re the right choice for them? And if not, how can you improve it?

(This is part of what I call Search UX. That’s the user experience of finding your site in the search results, clicking, and engaging.)

Tomorrow? Another tip to help you optimize your website and turn it into a ⭐️.

And if you’d like to hire-a-kai for a website review, you can read more about that service, what you get, and how you can get started right here: https://kaidavis.com/website-review/

Each Website Review includes:

  • A detailed tooth-to-tail first impressions video of your website (including a transcript) with advice on what to do to get more leads
  • Feedback on everything from your positioning and page titles to pricing and presentation. (Even typos.)
  • A short ‘do this, not that’ action plan highlighting the 5-8 changes or optimizations I recommend

https://kaidavis.com/website-review

Excelsior!

Kai

P.s., here’s what a happy customer of the Website Reviews has to share:

When I signed up for the Website Review, I was afraid that you would criticize some of the things I liked most about the site.

What I discovered was that it turned out that every suggestion or constructive criticism that you gave was about something that I knew I had skimped on or was something that I was unsure of (or forgot to go back and fix!). Having a professional β€œsecond opinion” that reinforced my suspicions was super helpful. The actionable advice about how to fix certain deficiencies was icing on the cake!

In the critique, I liked that you focused on being constructive and non-judgemental.

For me, the major benefits were:

  • I knew exactly what areas were strong and no longer needed my attention
  • I knew which areas were weak and exactly how to improve them
  • My overall confidence level in the site was dramatically increased.

I would absolutely recommend this service to other consultants! – Jonathan Stark

I write a high-quality, daily newsletter about marketing, growth, and lead generation for indie consultants, freelancers, and service professionals.

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