Digital Outreach Plan

A strategic plan for promoting your business and brand through podcasts, guest articles, webinars, or other channels

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When it comes to promoting your business, you want to reach as many potential customers as possible.

The question is, how should you do this?

We’ve all heard that to grow our business and make sales, we need to be building an audience, but that strategy takes time to do correctly. 

  • What if you have an audience, but it’s small?
  • What if you’ve just started growing your audience?
  • What if you want to reach a new audience with your work? 

What can you do today to get in front of a new, large, ready-to-buy audience made up of your dream customers?

Digital Outreach puts you in front of existing online audiences

The fastest way to promote your brand, business, or product or build your audience or authority is to leverage the existing audiences in your industry: the readers of popular blogs, podcast listeners, and other communities made up of the people you’re looking to reach.

The most impactful marketing tool is the direct, personal contact that you can have with an already existing audience. 

It’s a lot easier to get someone to buy your product if they already trust the person speaking to them. 

By building a list of influencers in your industry and then consistently targeting and following up with them, you can stimulate a conversation and build a relationship with them.

You can nurture and educate them over time about the benefits of working with you.

And then, you’ll have the opportunity to educate, entertain, or inform their audience and promote your business. 

When an influencer, like a podcast host, has you on as a guest, you benefit from the trusting relationship they’ve already built with their audience. 

When an influencer invites you to speak to their brand, you explicitly benefit from their endorsement of you.

The Digital Outreach Plan will give you a strategic, actionable plan, customized to your business and goals for your digital outreach campaign

Would you like to…

  • Identify your dream partners, gain their trust, and reach their audience? The most impactful marketing tool is the direct personal contact that an influencer has with their audience. The Digital Outreach Plan will set you up to directly connect with influencers and gain access to their audience.
  • Have a streamlined outreach process? With the Digital Outreach Plan, you receive specific, customized direction on the best steps to take in your outreach, saving you time.
  • Try out a low-risk, easy-out consulting relationship? The Digital Outreach Plan is a terrific way to determine how we work together. If you’re wondering how I work and whether I fit into your overall culture, a one-off commitment reduces your risk as much as possible.

What’s included?

In our time together, the most effective thing we can do is develop a plan allowing you to identify your dream partners, gain their trust, and reach their audience.

  • Kickoff Workshop — First, we move through a workshop to create a profile of your ideal customer by looking at who your target customer is, where you can find them, and what they want that’s related to your business. Then we review your goals for the outreach campaign.
  • Influencer Identification — Then, I compile a targeted list of 20 qualified influencers for you to contact, based off of the information we put together in the kickoff workshop. You  receive each influencer’s name, website, email address (or contact form URL) and, if available social media pages and a blog post that shows your relevance to their business.
  • Unique Email Outreach Templates — After that, I create a series of 5 outreach email templates that you can use for your outreach to these influencers. I include notes on how you can adapt the template to be specific to each influencer that you’re reaching out to.
  • Outreach Timeline — Finally, I outline the multi-week, multi-channel outreach campaign that you’ll follow to reach these influencers and cut through the hundreds of messages that they receive every day.

The Digital Outreach Plan will teach you how to build the relationships with the people that you want to connect with and then go after them with consistent marketing.

Who are you?

kai-davis-media-headshotI’m Kai Davis. I’m a Marketing and Outreach Consultant in Oregon. I have ten years of experience helping my clients — freelancers, consultants, and entrepreneurs — reach new audiences, build high-value relationships, and grow their authority.

How do we get started?

While many consultants at my level charge thousands for a report like this, I run my business lean, with smaller margins, and pass the savings on to you.

Digital Outreach Plans are only $1,500 for everyone.

I know you may be skeptical in the value this plan could have for your business. Well, here are some comments from past clients about the value of the Digital Outreach Plan:


Kai prepared a Digital PR / Digital Outreach campaign that we’re using to talk to influencers and raise awareness of our company. I happily recommend Kai for any business looking to grow through targeted outreach. — Daniel Warner, Chief Evangelist, Portabee 3D Printers

And here’s another:

jason-forestThis report blew my mind! Kai gave me a deep level of insight into my business and how to achieve the outcomes I’m looking for, along with specific, actionable advice to grow my traffic. — Jason Forest, Owner, Rigbooks

Apply Now

Digital Outreach Plans are only $1,500. If you want an actionable, custom-tailored digital outreach plan that will help you build relationships and increase your sales, you’ve come to the right place.

I’ve helped dozens of people increase their sales through digital outreach — and now I want to help you, too. The Digital Outreach Plan is a detailed, comprehensive report that will save you time and make you money.


Got any questions? Email me and I’ll get back to you shortly. Thanks for reading.

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