In Tuesday’s letter (https://kaidavis.com/how-to-make-ice-cubes-out-of-icebergs/), I shared some advice:
If you’re going to work on personal (or business) projects over the winter holiday, you should focus on small, high-impact tasks or projects that help you get to your objective easier (or make it unnecessary).
If you get tempted to work on business projects during this very unprecedented Winter holiday, over the next few days I’m going to share four ideas for projects you can work on that will help you get (and close) more leads come 2021.
If a few of these suggestions resonate with you, I encourage you to pick one of them to work on at a time. Choose the one that best aligns with your overall objective/goals/available time + energy. Then get to work.
#1: Map out your S&M (Sales and Marketing) funnel
Here are a few questions to ask yourself:
- Where are you attracting traffic?
- How are you capturing leads?
- What steps do you take to nurture leads before closing them?
- For your five most recent leads, where did they come from? (pro tip: you can ask them)
- Where does your funnel seem to be underperforming?
This analysis is a significant step to take to start to identify future optimization opportunities for your overall marketing.
#2 Set up web tracking tools
(e.g., Google Analytics, Fathom, Google Search Console, HotJar)
This way, when it comes time to optimize your website in 2021, you have data to help inform your decisions (more on that here: https://kaidavis.com/your-april-seo-tip/).
Looking for something to read next? I recommended one of these articles:
Would you like to get a daily tip about consulting?
Sign up for Kai's Daily Consulting Letters to get a daily letter about marketing yourself as an indie consultant (or firm). Every day, you'll get a from me letter on how to get more clients and market yourself as an authority.
Each letter is something you can use to improve your business and:
- Get more leads
- Make more sales
- Optimize your marketing
- Tackle advanced consulting challenges
… plus, plenty of resources, guidance, and stories.
As a bonus, you'll get free access to my Premium Resource Center.
Join 8,200+ other consultants and sign up before the next tip is sent.