Here’s a quick exercise for you, my friend:
- Open up a new browser window
- In one tab, open your own website’s homepage
- In the other tab, open your own website’s about page
- Now, read each page in turn
(If you don’t have a website for your business, may I suggest [http://carrd.co]?)
Which page is more interesting to you, as a reader? Your homepage or your about page?
Which page better answers your questions, if you were a prospect? Your homepage or your about page?
Bonus points if you hit reply and share links to your homepage and about page with me.
Later this week: my grand hypothesis revealed!