Swizec (https://swizec.com/), a friend, writes in with a great insight after yesterday’s letter “I will send along an NDA to get the discussion started” (https://kaidavis.com/freelancers-guide-to-ndas/)
It makes you look like A Real Professional who certainly knows what they’re doing.
Swizec is 100% right.
When you take the initiative like this, you look like a real professional to your leads, clients, and prospects:
- You’re identifying a pain on the lead’s side of the table (Their desire for security and peace of mind via NDA)
- You’re preparing a professional document that addresses this pain (An NDA crafted via your lawyer)
- You’re making this document part of your standard process (“Here’s our standard NDA to ensure that we’re both protected.”)
All of this adds up to looking like A Real Professional™ who knows what they’re doing. This applies no matter what the document or pain at hand is:
- Your Contract
- Client Onboarding
- Client Offboarding
Identify the pain. Put together a document and process. Present your clients with this process.
You’ll look like A Real Professional, my friend.
Thank you, Swizec! Great insight!
p.s., I had ‘A Real Hero’ from the ‘Drive’ Soundtrack stuck in my head while writing this letter.