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Wait –Β the Elite Assistant got 4 of 5 stars… what gets 5 stars?! Don’t leave us hanging, man!!

A reader question in reply to β€œGive your website an elite assistant that keeps the bad leads out.” Here’s the relevant bit:

β€” βœ‚οΈ Snip β€”

  • Option 1: Just your email address β€” 🌟 (one star out of five)
  • Option 2: Ya Basic Contact Form β€” 🌟 🌟
  • Option 3: The Elite Assistant β€” 🌟🌟🌟🌟

β€” βœ‚οΈ Snip β€”

The truth is that nothing scores five out of five becauseΒ everything is a tradeoff.

I use (and love) β€˜Elite Assistant’ lead forms in my business. They produce higher quality leads who share more information.

However, tradeoffs.

The more information you ask for on your lead form, the more fields you have. The more fields you add, the more friction you’re adding.

Now, there are a lot of ongoing discussions on the impact that more/fewer form fields have on conversions. The tl;dr in the year of our lady Two Thousand and Nineteen boils down to

Reducing form fields to increase conversions isn’t a myth, but it’s also not an absolute truth. (https://conversionxl.com/blog/reduce-form-fields/)

There isn’t a 5-star recommendation, because there isn’t a clear winner. It depends on you, your business, and your current situation:

  • If you ask fewer questions, you’ll get more leads through your lead form, but you’ll have to invest more energy in qualifying your leads
  • If you ask more questions, you’ll get fewer leads through your lead form, but you’ll have to invest less energy in qualifying your leads


Now, that doesn’t mean you should shrug your shoulders, not change anything, and let the status quo win.

Back to ConversionXL:

Ask yourself whether quality (longer forms) or quantity (shorter forms) is more important. Design your forms accordingly.


The length of your form can be as daunting as the number of fields. Be aware of how greedy your form looks.


If you need more information, weigh the value of that extra information against the conversion rate. Is it worth it?

As you consider what changes to make to your lead form, you’ll want to act with intention. You’ll want to think about what questions you need to ask and want to ask and then decide what you will ask.

InΒ Quick Start Lead Forms,Β you’ll learn the ins-and-outs of lead forms in about an hour. You’ll get a pack of videos and lead form video reviews, as well as a reference file full of questions you can ask on your lead form. Read more right over here:Β https://kaidavis.com/lead-forms/



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