Let’s talk about launch sequences. Typically, we’d talk about launch sequences for products, but I’m not selling any products (yet), I’m selling productized services. I think the same factors and formula can (and should!) be applied to productized services to ‘continually’ launch them to an audience. You’re selling something. People are interested in buying your
For years, I wanted to hire an assistant, but I was petrified.
I didn’t know what to expect, how to get started, how to find someone worth hiring, how to go about hiring them, or what to do with them once I hired them.
Solving all of these problems could fill a small book. Today I want to walk you through the system I built to find applicants, automate 95% of the process, and find my dream employee.
When I get a new prospect in my pipeline — either via a referral from a friend or colleague or a lead through my website, I have a template email that I send them to learn more about their business. (This is heavily inspired by one shared by Jonathan Stark of ExpensiveProblem.com). Why use a template? Because
I started slow and small. When I had a new lead in my pipeline, I pitched him on my first productized service — a Website X-Ray — and he said yes. Then, slowly, I transitioned the rest of my clients to the productized consulting model. Switching to productized consulting — or fixed price, fixed scope
Sometimes — despite your best intentions and hard work — a prospect doesn’t show up for a meeting or misses a skype/Phone call. In those situations, I like to use this short email template: Hi [Name], It looks like we missed each other on our call today at [time]. I have some time available early